Executive Summary:
E.1: Mobile IM. The development is proportional to Mobile handset Market and Fierce Competition.
E.2: Mobile IM could be the Revenue Generating Machine for Operators and Emerging IM Services.
E.3: Interoperability, Ubiquity and Pricing strategies are more likely to be the potential barriers.
E.4: The Rise of social Networking, MVoIP and further development in Mobile IM advertising services: Mobile IM as "The Next Killer combination".
E5: Asian Market is the future ground for growth of MIM.
1. Introduction:
1.1 MIM. An Overview.
1.1.2 Comparison between SMS and IM.
1.1.3 Fact or Fallacy: MIM will cannibalise SMS.
Chart 1: Global SMS revenues (2006-2012)
1.2 Factors driving the growth of IM.
1.2.1 Emerging market trends
1.2.2 Increased market share for smartphones.
Table 1: Sales Growth in Smartphones.
1.2.3 Growth of Mobile Portals
1.2.4 Pre installed Mobile IM client in a majority of handsets.
1.2.5 The Evolution of 3G and 4G Services (4g LTE)
1.2.6 Active involvement in Mobile Social Networking
1.3 Distinguishing Features of MIM.
1.4 Fetion IM client from China Mobile
1.5 Aims and Objectives of this report
1.6 Significance of MIM
1.7 Layout and Structure of Report
2. Current Mobile IM Market: Basic Functionality and Deployment Strategies
2.1 Introducing IM into the Mobile world.
2.2 Strategies for offering MIM.
2.2.1 MIM on Wireless Application Protocol(WAP)
2.2.2 SMS Based IM.
2.2.3 Service Provider Driven or Fixed Line IM Model
Figure 1 Service Provider Driven MIM Features.
2.2.4 Operator Driven or Personal MIM Model
2.2.4.1 Benefits of Operator Driven MIM Models
Figure 2 Operator Driven MIM Features.
2.2.5 Operator Centric MIM Model.
Figure 3. IM Access point and IP Service Interface.
2.2.6 Basic and Advance Mobile IM Services
2.4 MIM Deployment and Connectivity.
Figure 4 IM Service Solutions.
2.4.1 Internet Messaging Gateways.
2.4.2 Public IM Services and Interoperability between Operators.
Figure 5 Connecting to Public IM Services.
2.5 MIM Servers.
2.6 MIM Messaging Clients.
2.6.1 Embedded MIM Clients.
2.6.2 Downloadable MIM Clients.
2.6.3 Pre loaded MIM Client Solution
2.6.4 Standards
2.6.4.1 OMA IMPS
2.6.4.2 OMA IMPS Client
2.6.4.3 IMPS Feature Description.
2.6.4.4 OMA IMPS Version 1.3.
2.6.5 GSMA Initiative for Personal IM.
2.6.6 SIMPLE (SIP for Instant messaging and Presence Leveraging Extension)
2.6.7 Comparison between IMPS and SIMPLE.
2.6.8 Jabber's IMPS Solution
2.7 Access method for Operator Enabled Mobile MIM.
2.7.1 Handset Compatibility.
2.8 Distinguishing Features of MIM over other Messaging Services.
2.8.1 Facilitate Search Ability.
2.8.2 Multi-Interaction.
2.8.3 Managing Contact Lists.
2.9 Fixed IM: An Overview.
Table 2. Active Users of Fixed IM Services.
Chart 3. Percentage of Fixed IM Users from US and the rest of the world
Table 4. Protocols Used in Fixed IM Services
2.10 Potential Drawbacks of Fixed IM
2.10.1 Fragmentation.
2.10.2 Interoperability.
2.10.3 Security
Table 5: List of Key Fixed IM Service Providers.
2.11 Brief Description of Fixed IM Service Providers.
2.11.1 AOL's AIM Service
2.11.2 Microsoft's MSN Messenger
2.11.3 Yahoo Messenger
2.12 Emerging Opportunities for Fixed IM players in terms of Partnerships.
Table 6. Partnership between Fixed IM Service Providers and Operators.
2.13 Additional Messaging Services.
2.13.1 MMS
2.13.2 EMS
2.13.3 SMS
2.13.4 Email
3. Regional Market Analysis: Adoption and Issues
3.1 Mobile IM Traffic Gaining Popularity.
Chart 4. Global MIM traffic
Chart 5. Global Number of MIM subscribers
Chart 6. Global MIM revenues
Chart 7. Global shipments of touch screen phones.
3.2 MIM Market in Europe.
3.2.1 Vodafone UK
3.2.1.1 Vodafone 360
3.2.2 Turkcell
3.2.1 NeuStar and Turkcell.
3.2.3 Bouygues Telecom
3.2.3.1 Bouygues Telecom and Miyowa Move Messenger.
3.2.4 O2
3.2.4.1 O2 Germany and NGM
3.2.5 Telefonica
3.2.6 France Telecom
3.2.6.1 Orange and Nokia
3.2.7 Deutsche Telekom
3.2.7.1 T Mobile and OZ Instant Messaging solution.
3.2.8 2012 Olympics could escalate Mobile revenues in Europe
3.2.9 3 and Windows Live Messenger
3.3 MIM Market in US and Latin America
3.3.1 AT&T (Cingular Wireless)
3.3.2 US Cellular
3.3.3 Virgin Mobile US
3.3.4 Verizon Wireless
3.3.5 Telefonica International
3.4 MIM Market in China and Russia
3.4.1.1 China Telecom (China Mobile)
3.4.1.2 China Unicom (Hong Kong Ltd)
3.4.1.3 Fetion's Instant Messaging Service.
3.4.2 MTS
3.4.2.1 MTS, Megafon and Vimpelcom, interconnected by Colibria.
3.5 MIM Market in Africa and Middle East.
3.5.1.1 MTN
3.5.1.2 Movius has chosen MTN
3.5.1.3 MXit
3.5.2 Etisalat
3.5.2.1 Etisalat and Colibria's IMPS
3.6 MIM Market in South Asia
3.6.1 Bharti Airtel
3.6.2 MTNL
3.6.3 Nimbuzz and Spice Mobiles
3.6.4 M1 Singapore and Colibria
3.7 Customer Segmentation and Demographics of MIM. Ref 2.19 onwards
3.7.1 Early Adopters
3.7.2 Youth
3.7.2.1 Teenagers
3.7.2.2 Young Professionals.
3.7.3 Enterprises
3.7.3.1 Alternative to Phone Call
3.7.3.2 Quick Response
3.7.4 Miscellaneous
3.8 Major Concerns in Adoption of MIM. Ref 2.11 onwards
3.8.1 Subscribers willingness to pay.
3.8.2 Operators Lack of Control.
3.8.3 ISPs interest in MIM
3.8.4 Potential Threat to Voice Calls.
3.8.5 Interoperability.
3.8.6 Barriers to mobile IM
3.9 Best Business model for MIM and Industries where MIM will prevail.
3.10 Potential for Handset Manufacturers
4 MIM: Value Chain Analysis and Strategic Options.
Figure 9
4.1 MIM Middleware Vendors.
4.1.2 Agile Mobile and Messenger
4.1.3 Colibria
4.1.4 Commontime
4.1.5 Comverse
4.1.6 Ecrio
4.1.7 Fastmobile
4.1.8 Followap Telecommunications
4.1.9 Intellisync
4.1.10 Jabber
4.1.11 Jataayu
4.1.12 Magic4
4.1.13 IXI
4.1.12 Messagevine
4.1.13 Openwave
4.1.15 OZ communications
4.1.16 Thumbspeed
4.2 Mobile IM Clients.
4.2.1 Adium
4.2.2 Digsby
4.2.3 Ebuddy
4.2.4 Fring
4.2.5 Miranda IM
4.2.6 IM+
4.2.7 Mundu IM
4.2.8 Nimbuzz
4.2.9 Pidgin
4.2.10 Trillian
4.3 Aligning the Mobile IM Value chain
4.4 Handset Manufacturers
4.4.1 Blackberry Curve.
4.4.2 IPhone 3Gs.
4.4.3 Motorola DEXT.
4.4.4 Samsung Omnia Lite.
4.4.5 HTC Touch 2
4.4.6 Benq S6
4.4.7 Samsung Tocco Lite
4.4.8 Nokia 6760 Slide
4.4.9 LG GW620
4.4.10 SonyEriccson Xperia
4.5 Operator side Strategies.
4.5.1 Capitalise on Brand Value
4.5.2 Partnership with competitors
4.5.3 Connectivity to existing IM community
4.5.4 Promote Chat Groups
4.5.5 Improved Operator Control
4.5.6 Fierce Marketing
4.6 Revenue Models and Pricing Strategies
4.7 Selecting the Right Vendor
4.8 Analyze the Customer Requirement
4.9 Interoperability Strategies
4.10 PTT and MIM
Chapter 5: MIM: Potential Framework and Market Exploitation.
5.1 Key factors related to the growth and success.
5.1.1 The role of Handsets
5.2 Pricing strategies
5.3 Network Reliance and Security
5.4 Interoperability Issues
5.5 Improved Mobile Devices and Mobile IM Clients.
5.6 Rapidly developing Asian Market
5.7 Integration of MVoIP
5.7.1 Skype
5.7.1.1 Skype Mobile
5.7.1.2 3 SkypePhone
5.7.1.3 I Skoot
5.7.2 Truphone
5.7.3 Fring
5.7.4 Talkonaut
5.7.5 Gizmo5
5.8 Amplified Mobile Social Networking.
5.8.1 Mobango
5.8.2 Brightkite
5.8.3 Zyb
5.8.4 Buzzd
5.8.5 Ovi
5.8.6 Itsmy
5.8.7 Gypsii
5.9 Advertising on MIM.
5.9.1 4th Screen and Ebuddy
5.9.2 Miyowa and Move messenger.
5.9.3 Meebo and its successful Ad platform
5.9.4 Mocospace to partner with InMobi.
5.10 2012 Olympics
6. Financial Forecasts for Mobile IM.
6.1 Global Subscriber Growth
6.2 Global Handset Shipment Forecasts
6.3 Data Revenues
6.4 Mobile IM Traffic Growth
6.5 Mobile IM Messaging Revenue share
6.6 Market Penetration for Mobile IM
6.7 Mobile IM Client Market share
6.8 Mobile IM server Market share
6.9 Mobile IM Customer Growth
6.10 ARPU growth with MIM
6.11 Operators Revenue share with IM service Providers
6.12 Market share of top public MIM service providers
6.13 Regional Forecasts for Mobile IM
6.14.1 Regional Forecast for US
6.14.2 Regional Forecast for Western Europe
6.14.3 Regional Forecast for Asia
6.15 Corporate MIM Revenues
7. Conclusion:
7.1 Features for MIM Adoption
7.2 Public IM vs. Personal IM
7.3 Asian Market to be fully exploited
7.4 Diminishing concerns and issues as the market grows
7.5 User Awareness could be the key for higher penetration
7.6 Key report findings
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