TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 5
Reasons to purchase 5
MOBILE MARKET – ANALYSIS OF REVENUE AND CONNECTIONS TO 2014 11
Overview 11
Mobile market – analysis of connections to 2014 13
Mobile market – analysis of revenues to 2014 20
Likely market scenario: mobile forecast 26
WIRELESS CONTENT FORECASTS TO 2014 27
Wireless content analysis to 2014 27
Analysis of personalization in the mobile market 30
Analysis of games in the mobile market 32
Analysis of music in the mobile market 34
Analysis of TV/video in the mobile market 36
Likely market scenarios: wireless content forecasts 38
MOBILE MESSAGING FORECASTS TO 2014 40
Mobile messaging analysis to 2014 40
Analysis of messaging traffic to 2014 42
Analysis of messaging revenues to 2014 44
Likely market scenarios: messaging forecasts 46
APPENDIX 47
Forecast methodology 47
Further reading 52
How to contact experts in your industry 52
Disclaimer 52
LIST OF FIGURES
Figure 1: Mobile market, Czech Republic, revenues ($m) and connections (000s), 2008–14 11
Figure 2: Mobile market, Czech Republic, connections (000s) and prepaid connections (000s), 2008–14 13
Figure 3: 3GPP connections, Czech Republic, split by 3GPP family, (000s), 2008–14 16
Figure 4: 3GPP connections, Czech Republic, split by 3GPP family, (%), 2014 18
Figure 5: Mobile market, Czech Republic, revenues ($m) and annual ARPU ($), 2008–14 20
Figure 6: Data connections, Czech Republic, revenue ($m) and annual ARPU ($), 2008–14 22
Figure 7: Voice connections, Czech Republic, revenue ($m) and annual ARPU ($), 2008–14 24
Figure 8: Wireless content analysis, Czech Republic, connections (000s) and revenues ($m), 2008–14 27
Figure 9: Wireless content analysis, Czech Republic, connections and revenues, (%), 2014 29
Figure 10: Wireless content analysis, Czech Republic, personalization connections (000s) and revenues ($m), 2008–14 30
Figure 11: Wireless content analysis, Czech Republic, games connections (000s) and revenues ($m), 2008–14 32
Figure 12: Wireless content analysis, Czech Republic, music connections (000s) and revenues ($m), 2008–14 34
Figure 13: Wireless content analysis, Czech Republic, TV/video connections (000s) and revenues ($m), 2008–14 36
Figure 14: Mobile messaging market, Czech Republic, traffic (m) and revenues ($m), 2008–14 40
Figure 15: Mobile messaging traffic (m), Czech Republic, 2008–14 42
Figure 16: Mobile messaging revenues ($m), Czech Republic, 2008–14 44
Figure 17: Flowchart of forecast model: mobile 48
Figure 18: Flowchart of forecast model: wireless content 49
Figure 19: Messaging model logic flowchart 51
LIST OF TABLES
Table 1: Mobile market definitions 6
Table 2: Wireless content definitions 9
Table 3: Mobile messaging definitions 10
Table 4: Mobile market, Czech Republic, revenues ($m) and connections (000s), 2008–14 12
Table 5: Mobile market, Czech Republic, connections (000s), penetration (%) and prepaid connections (000s), 2008–14 14
Table 6: Mobile market, Czech Republic, connections (000s) split by key technologies (3GPP, 3GPP2 and Mobile WIMAX), 2008–14 15
Table 7: 3GPP connections, Czech Republic, split by 3GPP family, (000s), 2008–14 17
Table 8: 3GPP2 connections, Czech Republic, split by 3GPP2 family, (000s), 2008–14 19
Table 9: Mobile market, Czech Republic, revenues ($m) and annual ARPU ($), 2008–14 21
Table 10: Data connections, Czech Republic, revenue ($m) and annual ARPU ($), 2008–14 23
Table 11: Voice connections, Czech Republic, revenue ($m) and annual ARPU ($), 2008–14 25
Table 12: Wireless content analysis, Czech Republic, connections (000s) and revenues ($m), 2008–14 28
Table 13: Wireless content analysis, Czech Republic, personalization connections (000s) and revenues ($m), 2008–14 31
Table 14: Wireless content analysis, Czech Republic, games connections (000s) and revenues ($m), 2008–14 33
Table 15: Wireless content analysis, Czech Republic, music connections (000s) and revenues ($m), 2008–14 35
Table 16: Wireless content analysis, Czech Republic, TV/video connections (000s) and revenues ($m), 2008–14 37
Table 17: Mobile messaging market, Czech Republic, traffic (m) and revenues ($m), 2008–14 41
Table 18: Mobile messaging traffic (m), Czech Republic, 2008–14 43
Table 19: Mobile messaging revenues ($m), Czech Republic, 2008–14 45
Table 20: Forecast process: mobile 47
Table 21: Forecast process: wireless content revenues 49
Table 22: Research parameters: basic text and multimedia messaging 50
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