OVERVIEW 1
Catalyst 1
Summary 1
Table of Contents 2
LIST OF FIGURES 3
LIST OF TABLES 4
INTRODUCTION 5
Reasons to purchase 5
MOBILE MARKET - ANALYSIS OF REVENUE AND CONNECTIONS TO 2014 11
Overview 11
Mobile market - analysis of connections to 2014 13
Mobile market technologies 15
Mobile market - analysis of revenues to 2014 19
Revenue by data 21
Revenue by voice 23
Likely market scenario: mobile forecast 25
WIRELESS CONTENT FORECASTS TO 2014 26
Wireless content analysis to 2014 26
Analysis of personalization in the mobile market 29
Analysis of games in the mobile market 31
Analysis of music in the mobile market 33
Analysis of TV/video in the mobile market 35
Likely market scenarios: wireless content forecasts 37
Market scenarios 2009-10 37
Operator strategy 37
Personalization 37
Games 37
Music 37
Mobile TV and video 37
Other 37
Market scenarios 2011-14 38
Operator strategy 38
Personalization 38
Games 38
Music 38
Mobile TV and video 38
Other 38
MOBILE MESSAGING FORECASTS TO 2014 39
Mobile messaging analysis to 2014 39
Analysis of messaging traffic to 2014 41
Analysis of messaging revenues to 2014 43
Likely market scenarios: messaging forecasts 45
Market scenarios: SMS (2008-09) 45
Market scenarios: SMS (2010-14) 45
Market scenarios: MMS (picture and video) (2008-09) 45
Market scenarios: MMS (picture and video) (2010-14) 45
APPENDIX 46
Forecast methodology 46
Further reading 51
Disclaimer 51
List of Tables
Table 1: Mobile market definitions 6
Table 2: Wireless content definitions 9
Table 3: Mobile messaging definitions 10
Table 4: Mobile market, Spain, revenues ($m) and connections (000s), 2008-14 12
Table 5: Mobile market, Spain, connections (000s), penetration (%) and prepaid connections (000s), 2008-14 14
Table 6: Mobile market, Spain, connections (000s) split by key technologies (3GPP, 3GPP2 and Mobile WIMAX), 2008-14 15
Table 7: 3GPP connections, Spain, split by 3GPP family, (000s), 2008-14 17
Table 8: Mobile market, Spain, revenues ($m) and annual ARPU ($), 2008-14 20
Table 9: Data connections, Spain, revenue ($m) and annual ARPU ($), 2008-14 22
Table 10: Voice connections, Spain, revenue ($m) and annual ARPU ($), 2008-14 24
Table 11: Wireless content analysis, Spain, connections (000s) and revenues ($m), 2008-14 27
Table 12: Wireless content analysis, Spain, personalization connections (000s) and revenues ($m), 2008-14 30
Table 13: Wireless content analysis, Spain, games connections (000s) and revenues ($m), 2008-14 32
Table 14: Wireless content analysis, Spain, music connections (000s) and revenues ($m), 2008-14 34
Table 15: Wireless content analysis, Spain, TV/video connections (000s) and revenues ($m), 2008-14 36
Table 16: Mobile messaging market, Spain, traffic (m) and revenues ($m), 2008-14 40
Table 17: Mobile messaging traffic (m), Spain, 2008-14 42
Table 18: Mobile messaging revenues ($m), Spain, 2008-14 44
Table 19: Forecast process: mobile 46
Table 20: Forecast process: wireless content revenues 48
Table 21: Research parameters: basic text and multimedia messaging 49
List of Figures
Figure 1: Mobile market, Spain, revenues ($m) and connections (000s), 2008-14 11
Figure 2: Mobile market, Spain, connections (000s) and prepaid connections (000s), 2008-14 13
Figure 3: 3GPP connections, Spain, split by 3GPP family, (000s), 2008-14 16
Figure 4: 3GPP connections, Spain, split by 3GPP family, (%), 2014 18
Figure 5: Mobile market, Spain, revenues ($m) and annual ARPU ($), 2008-14 19
Figure 6: Data connections, Spain, revenue ($m) and annual ARPU ($), 2008-14 21
Figure 7: Voice connections, Spain, revenue ($m) and annual ARPU ($), 2008-14 23
Figure 8: Wireless content analysis, Spain, connections (000s) and revenues ($m), 2008-14 26
Figure 9: Wireless content analysis, Spain, connections and revenues, (%), 2014 28
Figure 10: Wireless content analysis, Spain, personalization connections (000s) and revenues ($m), 2008-14 29
Figure 11: Wireless content analysis, Spain, games connections (000s) and revenues ($m), 2008-14 31
Figure 12: Wireless content analysis, Spain, music connections (000s) and revenues ($m), 2008-14 33
Figure 13: Wireless content analysis, Spain, TV/video connections (000s) and revenues ($m), 2008-14 35
Figure 14: Mobile messaging market, Spain, traffic (m) and revenues ($m), 2008-14 39
Figure 15: Mobile messaging traffic (m), Spain, 2008-14 41
Figure 16: Mobile messaging revenues ($m), Spain, 2008-14 43
Figure 17: Flowchart of forecast model: mobile 47
Figure 18: Flowchart of forecast model: wireless content 48
Figure 19: Messaging model logic flowchart 50
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