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Mobile Social Networking and UGC 2010-2015 reportÜbersetzung: Mobile Social Networking und UGC (nutzergenerierten Inhalte) 2010-2015 Bericht
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| Inhalt der Studie: |
Social networking is the fastest growing internet activity and has even exceeded that of email usage. Social networks such as Facebook and Twitter are some of the most frequently accessed websites in .....
Social networking is the fastest growing internet activity and has even exceeded that of email usage. Social networks such as Facebook and Twitter are some of the most frequently accessed websites in the world with Facebook alone accounting for 50% of the UK's entire mobile internet traffic. The success of social networking can be transferable to the mobile market, enabling consumers with 24 hour access to the social networking services. From the introduction of location based services, the increasing popularity and success of the smartphone market, the developments within technology and mobile platforms, the mounting advertising opportunities and the development of accessible and affordable data packages the potential revenue available from the market is vast. For mobile operators to recreate the success of fixed line social websites they must first address a number of existing key issues. This report will produce an in depth analysis of the mobile social networking market and the role of user generated content within it, including various products and services available and specific technological standard data. Among others, this report looks at the following questions: • Why is social networking important to the mobile market? How will operators and handset manufacturers benefit? • What effect will mobile social networking have on other communication methods such as SMS and MMS? • Which regions will primarily benefit from mobile social networking? • What are the different forms of mobile social networking? • How well are established social networks developing in the mobile market? • How will mobile-only social networks fare compared with those based on fixed-line Internet? • What opportunities exist for advertisers in mobile social networks? • What role will technology enablers play? Who needs to read this report? • Mobile/Cellular network operators – This report addresses the issues currently affecting price plans and data usage, the results of partnerships with social networks, the revenue generating possibilities which are available to operators if issues are confronted and solutions are implemented. • Mobile technology/platform developers – Companies can revise the past and present advancements to gain insight on the future developments within the industry and where concentration must be maintained. • Social network developers – Social networks can gain an insight to the relevant partnerships that must be upheld and created to forward success through to the mobile market and the actions they must undertake to develop their product with current and future technology advancements. • Mobile handset manufacturers – Companies can consider options of developing their product to efficiently generate content and gain knowledge of how the success of social networking will affect their products and future design. Report Highlights Companies Listed 3 Affluence.org Alexa Alltel Amie Street Apple AT&T Atchik-Realtime Avatars United Avea AXIS Badoo Baidu Base Bebo Bell Mobility Big Tent BIGADDA Blogger Books iRead Brightkite BuddyMob Café Mom Cake Financial Cingular Claro Classmates.com CNN CollegeBlender Communology Cricket Crunchyroll DailyBooth DailyStrength Digicel Disaboom Draugiem Du ENTEL Eons.com Epernicus Experience Project Exploroo Fetlife Fido Fido FitFinder FledgeWing Flirtomatic Flutter Ford Foursquare Fox Friendster GamerDNA Gays.com Geni.com Gogoyoko Goodreads Gossipreport.com Gowalla GSMA Hi5 Hotlist Hyves IGN Indaba Music Intercasting Intermix Media InterNations iSkoot Italki.com Itsmy Iwiw Jabber Jaiku JammerDirect.com Jawwal JNJ Mobile Juice Wireless JuiceCaster Jumbuck Kaioo Kaixin001 Kiboo Last.fm Livemocha MainMusik Maktoob MeetTheBoss Meetup Microsoft Mixi Mobestar Mobikade Mobilink Mobiluck Mobitel Moblr MocoSpace MOG Motorola Motricity MSN M-Tel MTN Muxlim MyAnimeList MyChurch MySpace MyYearBook Nasza-klasa Nettby NewBay News Corp Nextel Ning Nokia O2 Odnokklassniki Omnitel One ONE OneClimate Opera Software Orange Orkut Palm PartnerUp Paymo phling! Photobucket Piczo Pikeo Pingsta Playboy U Plurk Pocket Life Present.ly Qapacity Raptr Ravelry Reliance ResearchGate Rogers Rogers Wireless Samsung Sasktel Satum Saunsalanti ScienceStage Scispace.net ShareTheMusic Shelfari Smart Communications Sneppi SocialVibe Sonico.com Sony Spotify Sprint Sun Cellular Tagged TalentTrove Talkbiznow Telecom Telenor Telering TeliaSonera Telkomsel Telus TIM T-Mobile Toyota Tuenti Tumblr Tunisiana Turkcell Urban Spoon US Cellular V Kontakte Verizon Wireless Videocon Virgin Virgin Mobile Viva Vodafone Vox Wakoopa Warner Bros WebBiographies WeOurFamily Wikipedia WIND Windows Live WiserEarth Wretch Xt3 Yahoo Yammer YouTube Zain Zing Zooppa ZYB [Studien Infos ausblenden] |
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Chapter 1: Executive summary 1.1. Why the interest in social networks? Chart 1.1: Top 10 websites globally by reach, May 2010 1.2. Barriers to mobile communities 1.3. Positive outlook 1.4. Revenue possibilities Chapter 2: Introduction 2.1. Community 2.2. Social networking 2.3. Early history 2.4. Focus of this report Chapter 3: The rise of social networking 3.1. Social network business models 3.2. How popular are social networks? Chart 3.1: Fixed line activities, April 2009 – April 2010 3.2.1. Increased time spent on social networks Chart 3.2: Time spent increase, member communities Table 3.1: Time spent globally on social networks, 2010 3.2.2. What age are social networkers? Chart 3.3: Facebook age demographic 2008-2009 3.2.3. Social network popularity around the world Figure 3.1: World map of social networks 2009 Table 3.2: Countries performing the most searches for social networks 3.2.4. Increasingly populated market Table 3.3: Social networks and micro-blogging sites launched, 2006 – 2010 3.3. The rise of social networking overview Chapter 4: Current market and strategic issues 4.1. Mobile Internet penetration Chart 4.1: Comparison of smartphone browser activity, 2009-2010 Figure 4.1: Global mobile Internet penetration, 2009 4.1.1. Barriers to mobile Internet 4.2. Data usage Chart 4.2: Mobile Data traffic by geography, 2009 – 2014 4.3. Social networking - The most popular mobile Internet activity Chart 4.3: Mobile Internet consumption, January 2007 to December 2009 Table 4.1: Fastest growing content categories via mobile Internet application, April 2009 to April 2010. 4.3.1. Global social networks Table 4.2: Top ten social networking sites, June 2010 4.3.1.1. Bebo Figure 4.2: Bebo logo Table 4.3: Countries where Bebo is available on mobile Chart 4.4: Bebo unique visitors, May 2009 – April 2010 4.3.1.1.1. Bebo mobile developments 4.3.1.1.2. Working together with Intercasting 4.3.1.1.3. T-Mobile partnership 4.3.1.1.4. Bebo Open Mobile 4.3.1.1.5. Bebo overview 4.3.1.2. Facebook Figure 4.3: Facebook logo Chart 4.5: Facebook unique visitors, May 2009 – April 2010 Table 4.4: Facebook facts and figures, 2010 4.3.1.2.1. Facebook on mobile 4.3.1.2.2. Facebook platform for mobile Table 4.5: Operators providing Facebook platform for mobiles, 2010 4.3.1.2.3. Facebook Connect 4.3.1.2.4. Facebook overview 4.3.1.3. MySpace Figure 4.4: MySpace Logo Chart 4.6: MySpace unique visitors, May 2009 – April 2010 4.3.1.3.1. MySpace on mobile 4.3.1.3.2. Easier access 4.3.1.3.3. Microsoft deal 4.3.1.3.4. MySpace overview 4.3.1.4. Twitter Figure 4.5: Twitter logo Chart 4.7: Twitter unique Visitors, May 2009 – April 2010 4.3.1.4.1. High profile usage Table 4.6: Top 10 Twitter pages based on followers, 2010 4.3.1.4.2. Operator deals facilitates Twitter usage 4.3.1.4.3. Advertising potential 4.3.1.4.3.1. Cost-cutting 4.3.1.4.4. Twitter on mobile 4.3.1.4.5. Twitter overview 4.3.1.5. Other social Networks 4.3.1.5.1. hi5 4.3.1.5.1.1. hi5 mobile - Awareness of different customer needs 4.3.1.5.1.2. Integration of mobile payments 4.3.1.5.2. Juice Wireless 4.3.1.6. Mobile-only social networks Table 4.7: Comparison between most popular social networking sites, 2010 4.3.2. Location based social networking 4.3.2.1. Brightkite 4.3.2.2. Mobiluck 4.3.2.3. Foursquare Figure 4.6: Example of a Foursquare check in on Facebook 4.3.2.4. Gowalla 4.3.2.5. Location based social networking overview Chart 4.8: Foursquare category check in, June 2010 4.3.3. Music in social networks 4.3.3.1. phling! 4.3.3.2. MySpace Music 4.3.3.3. Last.fm 4.3.3.4. Spotify 4.3.3.5 Music in social networks overview 4.3.4. Social networking to increase business opportunities 4.3.4.1. LinkedIn 4.3.4.2. Twitter Business Usage 4.3.5. Advertising potential Chart 4.9: Mobile advertising revenues, 2009 – 2015 4.4. Current market and strategic issues overview Chapter 5: Operator and manufacturer solutions 5.1. Action taken by operators 5.1.1. O2 5.1.2. Orange 5.1.3. Smart communications 5.1.4. T-Mobile 5.1.5. TeliaSonera 5.1.5.1. Importance of pricing 5.1.6. Vodafone 5.1.6.1. ZYB acquisition and redevelopment 5.1.6.1.1. Vodafone 360 5.1.6.1.2. Connect to friends 5.1.6.2. Pocket Life 5.1.6.3. Opera deal facilitates mobile social networking 5.2. Operator mobile social network solutions overview 5.2.1. Africa Chart 5.1: Percentage of mobile users accessing social networks, Africa 2007 – 2010 5.2.2. Asia/Pacific 5.2.3. Europe 5.2.4. North America 5.2.5. South America 5.3. Manufacturer solutions 5.3.1. Handset designed for social networking 5.3.1.1. INQ 5.3.2.2. Palm Pre 5.3.2.3. Nokia 5.3.2.4. Apple 5.3.3. Manufacturer overview Chapter 6: Technology vendors 6.1. Atchik-Realtime 6.1.1. Atchik-Realtime services 6.1.2. Presence in emerging markets Table 6.1: Atchik-Realtime client and partner list, 2010 6.2. Communology Table 6.2: Communology partner list, 2010 6.2.1. Mobile Mash-Up 6.3. Intercasting Corp Table 6.3: Intercasting partner list, 2010 6.3.1. Anthem Figure 6.1: ANTHEM platform overview 6.4. Jumbuck Table 6.4: Jumbuck customer and partner list, 2010 6.4.1. Product Range 6.4.1.1. Power Chat 6.4.1.2. Fast Flirting 6.4.1.3. Live Chat 6.4.1.4. Chat Del Mundo and Chat Do Mundo 6.4.2. Moves for the future 6.4.3. Jumbuck overview 6.5. iSkoot 6.5.1. Kalaida 6.6. Kiboo 6.6.1. Moblr 6.6.2. BuddyMob 6.7. Mobestar 6.8. Motricity 6.9. NewBay Table 6.5: NewBay customer list, 2010 6.9.1. LifeCache social networking gateway Figure 6.2: The LifeCache platform overview 6.9.2. NewBay overview 6.10. Technology vendors overview Chapter 7: The future of mobile social networking 7.1. Future key industry trends 7.1.1. The cost of data services Table 7.1: O2 typical data usage 7.1.2. User interface Chart 7.1: Operating system share of global web, Dec 09 7.1.3. Fixed-line sites to embrace mobile 7.1.3.1. How successful will mobile-only services be? Chart 7.2: Global smartphone sales 2010 - 2015 7.1.3.2. Developing markets offer opportunities 7.1.4. How will social networking affect other communication methods? 7.1.5. Advertising opportunities increased Table 7.2: Online advertising spending in relation to social networks 2009 – 2010 7.2. Forecasts Chart 7.3: Mobile communities as a % of total mobile subscribers, 2010 – 2015 Chart 7.4: Mobile social networking revenue, 2010 – 2015 Chapter 8: Conclusions and recommendations 8.1. Conclusions 8.2. Recommendations 8.2.1. For operators 8.2.2. For handset manufacturers 8.2.3. For social networks 8.2.4. For advertisers 8.2.5. For technology vendors Appendix A - About visiongain Appendix B - Visiongain report evaluation form [Inhaltsverzeichnis ausblenden] |
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