MDA Monitor for Romania: Ownership survey on major domestic appliances since the year 2002 up to now

Ownership survey on consumer durables within representative selected households

Observed categories:
- Washing Machines, Tumble Dryers, Dishwashers, Electric/ Gas Cookers, Refrigerators, Deep Freezers, Cooker Hoods, Microwave Ovens

Study design:
- Pan-European survey
- Multi-client survey
- Self-administered questionnaire
- Harmonized demographics
- Central coordination and servicing

Report Highlights

[Studien Infos ausblenden]

1. Key socio-economic facts about Romania
2. Market saturation/ ownership rates in %
3. Number of owning households (ownership in millions)
4. Market volume (in million units)
5. Acquisitions in comparison of years (market volume) by price groups, average prices, etc.
6. Acquisitions in comparison of years (market volume) by outlets (El. specialists, Multiples, Hardware shops, Department stores, Mail order houses, Hypermarkets, Furniture- / Kitchen outlet, Hobby- / DIY- / Home improvement stores, Street markets and additional country and category specific outlets where applicable)
7. Ownership and acquisitions in past 2 years (market volume) by years of acquisition, brands (brand shares), by types / models (where relevant)
8. Initial, replacement, additional purchases in %
9. Level of satisfaction, reasons for dissatisfaction, and Brand confidence in %
10. Purchasing criteria in %
11. Market saturation by sociodemographic profiles of owning households
(target group profiles) by regions, city size (number of inhabitants), children/ household size, income, age of housekeeping person, employment status of housekeeping person, type of dwelling
[Inhaltsverzeichnis ausblenden]