Overview 1
Catalyst 1
Summary 1
Key Messages 2
The adoption of DRM is expected to increase significantly across all enterprise size bands 2
Convergence between the DRM domain and the broader ECM eco-system will accelerate 2
DRM vendors will need to strengthen product integration capabilities to compete effectively 2
Product rationalization in the post-consolidation era will affect user investment decisions 2
Vendors will need to address data security issues before promoting on-demand solutions 3
Service quality emerges as a key differentiating feature as technology differences vanish 3
Enterprise sourcing preferences shift strongly towards direct procurement from vendors 3
Table of Contents 4
Table of Figures 6
List of Tables 8
A mature enterprise application domain, DRM enjoys pervasive recognition and deployment 9
Despite the global economic slowdown, the DRM market should display healthy growth 9
DRM adoption is significant, but the market has scope for growth 12
North America is the largest market for DRM, and is more agile than Europe in growth terms 14
DRM growth hotspots are emerging in Asia, the Middle East, and Central & Eastern Europe 15
Growth in Italy and Japan is expected to be the most sluggish over the next five years 17
With many projects underway, Australia, Italy and the Benelux emerge as active markets 17
Financial Services, Manufacturing and the Public Sector represent the largest DRM Markets 19
Healthcare is the fastest growing sector, and telecommunications is the slowest 21
Healthcare, Banking, Public Sector and Insurance have the highest DRM penetration 22
Healthcare, Banking, Public Sector & Insurance are set to command most DRM investments 23
DRM penetration is proportional to both enterprise revenues and employee numbers 25
The DRM investment outlook is brightest in the mid-market and among large enterprises 26
Technology Evolution 27
DRM remains in step with the demand for stronger compliance and higher productivity 27
The divisions continue to blur between DRM and the broader ECM ecosystem 27
Workflow Management, Collaboration and Search are now considered a standard offering 27
The ‘manage-everything-as-a-record’ paradigm is fast gaining traction 29
Social computing technologies are influencing DRM systems in more ways than one 30
Integration capabilities acquire critical importance in the DRM world 30
Customer Impact 33
The economic downturn should have a significant medium-term impact on investments 33
The pace of product line consolidation may warrant a cautious approach from end-users 33
IT services vendors may shift the market dynamics, but independent vendors will survive 34
The on-demand model will need time to take off owing to security and privacy concerns 35
Competitive Landscape 36
The diverse nature of vendors lends the market a fragmented dynamic 36
EMC and IBM have emerged as clear market leaders in DRM 37
Microsoft leads in terms of DRM mindshare as Open Text slips out of the top three… 38
EMC, Open Text and Microsoft do not perform as well in terms of perceived product quality 40
Service capabilities come into sharper focus as technology differentiation is difficult 41
Quality of service profoundly impacts the perception of value for money 41
Go to Market 43
Recommendations 48
APPENDIX 51
Methodology 51
Extended methodology 51
Further reading 53
Ask the analyst 53
Datamonitor consulting 53
Disclaimer 53
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