Morning Goods Market in Indonesia to 2013 (Bakery and Cereals)

Introduction

This databook provides key data and information on the Morning Goods Market in Indonesia (Bakery and Cereals). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The morning goods category was valued at IDR775,923.7m ($85.1m) in 2008, representing a CAGR of 8.1% since 2003.

By the end of 2013, the morning goods category will be worth IDR1,099,654.8m ($120.6m), with an expected CAGR of 7.2% between 2008 and 2013.

The morning goods market volume totaled 75.4 million kg in 2008, representing a CAGR of 6% since 2003.

By the end of 2013, the morning goods market will total 101 million kg, with an expected CAGR of 6% between 2008 and 2013.

The morning goods market was led by industrial morning goods (representing 77.1% of the total value) followed by artisanal morning goods with a 19.4% market share. In-store bakery accounts for the remaining 3.5% share.

PepsiCo, Inc. is the market leader with an 11.3% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Morning Goods Market in Indonesia (Bakery and Cereals)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: morning goods 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Morning Goods 10
Value analysis (Rupiah), 2003?08 10
Value analysis (Rupiah), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 PESTLE Analysis 26
Summary 26
Political analysis 28
Economic analysis 31
Social analysis 34
Technological analysis 37
Legal analysis 40
Environmental analysis 43
Chapter 5 Macroeconomic Profile 46
Macroeconomic indicators 46
Chapter 6 Research Methodology 51
Methodology overview 51
Secondary research 52
Market modeling 53
Creating an initial data model 53
Revising the initial data model 53
Creating a final estimate 54
Creating demographic value splits 54
Primary research 54
Data finalization 55
Ongoing research 55

LIST OF FIGURES
Figure 1: Morning goods, Indonesia, value by segment (IDRm), 2003?13 12
Figure 2: Morning goods, Indonesia, category growth comparison, by value, 2003?13 14
Figure 3: Morning goods, Indonesia, volume by segment (kg, million), 2003?13 17
Figure 4: Morning goods, Indonesia, category growth comparison, by volume, 2003?13 17
Figure 5: Morning goods, Indonesia, company share by value (%), 2007?08 19
Figure 6: Morning goods, Indonesia, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 52

LIST OF TABLES
Table 1: Morning goods category definitions 3
Table 2: Morning goods distribution channels 4
Table 3: Morning goods, Indonesia, value by segment (IDRm), 2003?08 10
Table 4: Morning goods, Indonesia, value forecast by segment (IDRm), 2008?13 11
Table 5: Morning goods, Indonesia, value by segment ($m), 2003?08 13
Table 6: Morning goods, Indonesia, value forecast by segment ($m), 2008?13 13
Table 7: Morning goods, Indonesia, volume by segment (kg, million), 2003?08 15
Table 8: Morning goods, Indonesia, volume forecast by segment (kg, million), 2008?13 16
Table 9: Morning goods, Indonesia, brand share by value (%), 2007?08 18
Table 10: Morning goods, Indonesia, value by brand (IDRm), 2007?08 18
Table 11: Morning goods, Indonesia, company share by value (%), 2007?08 20
Table 12: Morning goods, Indonesia, value by company (IDRm), 2007?08 20
Table 13: Morning goods, Indonesia, distribution channels by value (%), 2007?08 21
Table 14: Morning goods, Indonesia, value by distribution channel (IDRm), 2007?08 21
Table 15: Morning goods, Indonesia, expenditure per capita (IDR), 2003?08 23
Table 16: Morning goods, Indonesia, forecast expenditure per capita (IDR), 2008?13 23
Table 17: Morning goods, Indonesia, expenditure per capita ($), 2003?08 24
Table 18: Morning goods, Indonesia, forecast expenditure per capita ($), 2008?13 24
Table 19: Morning goods, Indonesia, consumption per capita (kg), 2003?08 25
Table 20: Morning goods, Indonesia, forecast consumption per capita (kg), 2008?13 25
Table 21: Analysis of Indonesia’s political landscape 28
Table 22: Analysis of Indonesia’s economy 31
Table 23: Analysis of Indonesia’s social system 34
Table 24: Analysis of Indonesia’s technology landscape 37
Table 25: Analysis of Indonesia’s legal landscape 40
Table 26: Analysis of Indonesia’s environmental landscape 43
Table 27: Indonesia population, by age group, 2003?08 (millions) 46
Table 28: Indonesia population forecast, by age group, 2008?13 (millions) 47
Table 29: Indonesia population, by gender, 2003?08 (millions) 47
Table 30: Indonesia population forecast, by gender, 2008?13 (millions) 48
Table 31: Indonesia nominal GDP, 2003?08 (IDRbn, nominal prices) 48
Table 32: Indonesia nominal GDP forecast, 2008?13 (IDRbn, nominal prices) 48
Table 33: Indonesia real GDP, 2003?08 (IDRbn, 2000 prices) 49
Table 34: Indonesia real GDP forecast, 2008?13 (IDRbn, 2000 prices) 49
Table 35: Indonesia real GDP, 2003?08 ($bn, 2000 prices) 49
Table 36: Indonesia real GDP forecast, 2008?13 ($bn, 2000 prices) 50
Table 37: Indonesia consumer price index, 2003?08 (2000=100) 50
Table 38: Indonesia consumer price index, 2008?13 (2000=100) 50


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