TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: morning goods 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Morning Goods 9
Value analysis (Euro), 2003?08 9
Value analysis (Euro), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 12
Volume analysis, 2003?08 14
Volume analysis, 2008?13 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Morning goods, Spain, value by segment (€m), 2003?13 11
Figure 2: Morning goods, Spain, category growth comparison, by value, 2003?13 13
Figure 3: Morning goods, Spain, volume by segment (kg, million), 2003?13 16
Figure 4: Morning goods, Spain, category growth comparison, by volume, 2003?13 16
Figure 5: Morning goods, Spain, company share by value (%), 2007?08 18
Figure 6: Morning goods, Spain, distribution channels by value (%), 2007?08 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Morning goods category definitions 3
Table 2: Morning goods distribution channels 4
Table 3: Morning goods, Spain, value by segment (€m), 2003?08 9
Table 4: Morning goods, Spain, value forecast by segment (€m), 2008?13 10
Table 5: Morning goods, Spain, value by segment ($m), 2003?08 12
Table 6: Morning goods, Spain, value forecast by segment ($m), 2008?13 12
Table 7: Morning goods, Spain, volume by segment (kg, million), 2003?08 14
Table 8: Morning goods, Spain, volume forecast by segment (kg, million), 2008?13 15
Table 9: Morning goods, Spain, brand share by value (%), 2007?08 17
Table 10: Morning goods, Spain, value by brand (€m), 2007?08 17
Table 11: Morning goods, Spain, company share by value (%), 2007?08 19
Table 12: Morning goods, Spain, value by company (€m), 2007?08 19
Table 13: Morning goods, Spain, distribution channels by value (%), 2007?08 20
Table 14: Morning goods, Spain, value by distribution channel (€m), 2007?08 20
Table 15: Morning goods, Spain, expenditure per capita (€), 2003?08 22
Table 16: Morning goods, Spain, forecast expenditure per capita (€), 2008?13 22
Table 17: Morning goods, Spain, expenditure per capita ($), 2003?08 23
Table 18: Morning goods, Spain, forecast expenditure per capita ($), 2008?13 23
Table 19: Morning goods, Spain, consumption per capita (kg), 2003?08 24
Table 20: Morning goods, Spain, forecast consumption per capita (kg), 2008?13 24
Table 21: Spain population, by age group, 2003?08 (millions) 25
Table 22: Spain population forecast, by age group, 2008?13 (millions) 26
Table 23: Spain population, by gender, 2003?08 (millions) 26
Table 24: Spain population forecast, by gender, 2008?13 (millions) 27
Table 25: Spain nominal GDP, 2003?08 (€bn, nominal prices) 27
Table 26: Spain nominal GDP forecast, 2008?13 (€bn, nominal prices) 27
Table 27: Spain real GDP, 2003?08 (€bn, 2000 prices) 28
Table 28: Spain real GDP forecast, 2008?13 (€bn, 2000 prices) 28
Table 29: Spain real GDP, 2003?08 ($bn, 2000 prices) 28
Table 30: Spain real GDP forecast, 2008?13 ($bn, 2000 prices) 29
Table 31: Spain consumer price index, 2003?08 (2000=100) 29
Table 32: Spain consumer price index, 2008?13 (2000=100) 29
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