DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Increased awareness of environment change has boosted demand for green products 2
Governments across the world are under pressure to reduce their countries' impact on the global environment 2
The UK has proposed one of the most ambitious targets to combat climate change 2
Energy efficient housing is one of the key measures that the UK government is hoping will achieve a reduction in emissions 2
Mandatory energy performance certificates are now required for every residential property in the UK, as part of the requirements of a Home Information Pack 3
The UK banking market offers a range of green-friendly products 3
Consumers adopted more ethical banking products from 2006 to 2007, growing the business by 11% 4
Ethical investments are still the largest and most popular green financial instrument 4
While there is a standard definition of a green mortgage, the product takes many different forms 4
Mortgage lenders offer various types of green mortgage 4
The market for green mortgages is still small, despite a slight increase in popularity 5
Most green mortgage providers are small lenders 5
Typically, a lender's green mortgage product will be more expensive than their best mortgage offer, although in some cases discounts are offered 7
While category 1 lenders have enjoyed some growth, category 2 lenders' green mortgage books remain steady 7
Green mortgages remain niche internationally 7
Financial services companies abroad are more creative in their approach to offering green mortgage incentives. 8
Green mortgages are likely to remain a niche product 8
The UK mortgage market is driven by price 8
History demonstrates that higher-priced, non-standard mortgage offers do not perform well in the UK market 9
The green proposition is likely to provide a competitive advantage to lenders if a customer has to choose between two similarly priced products 9
There is limited demand for green mortgages 9
The green mortgage product appeals only to a limited segment of the market 10
Green mortgages do not appeal to first-time buyers 11
In the current market, second and third homebuyers are opting for the lowest priced mortgage products 11
Very few lenders offer the product, thus limiting supply and product choices 11
Market uncertainty is shrinking non-standard product portfolios 11
Few mortgage brokers are aware of green mortgages 11
Widespread uptake will require government and institutional commitment 12
Some incentives have been put in place but the market view is that they are not enough 12
Proposed government initiatives to encourage greener living will drive demand for green mortgages 12
Sustained co-operation between lenders and the government is needed to grow the green mortgage market 13
Some European countries have successfully implemented incentive schemes to boost green housing 13
The UK needs to stimulate greater awareness of green building among the general public 13
Consumer education is key 14
APPENDIX 15
Definitions 15
Green mortgage 15
Methodology 15
Further reading 15
Ask the analyst 15
Datamonitor consulting 15
Disclaimer 15
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