Motorcycles - Scandinavia Industry Guide

Datamonitor's Motorcycles - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Motorcycles industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary market values, and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The Scandinavian motorcycles market had a total market value of $470.9 million in 2008.

Denmark was the fastest growing country with a CAGR of 17.1% over the 2004–08 period.

Within the motorcycles industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $251.1 million in 2008.

The motorcycles industry in Sweden is expected to lead the Scandinavian countries with a value of $263.0 million in 2013.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Mopeds are powered two-wheeler vehicles with engine capacity of less than 50 c.c., generally also equipped for non-motorised propulsion and with restricted maximum speed. For the purposes of this profile, all powered two-wheelers other than mopeds are classed as 'motorcycles'. Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. All currency conversions are carried out at constant average annual 2008 exchange rates.

Report Highlights

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TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 11
1.1 What is this report about? 11
1.2 Who is the target reader? 11
1.3 How to use this report 11
1.4 Definitions 11
CHAPTER 2 SCANDINAVIA MOTORCYCLES INDUSTRY OUTLOOK 12
2.1 Market Analysis 12
2.2 Market Revenues 13
CHAPTER 3 MOTORCYCLES IN DENMARK 17
3.1 Market Overview 17
3.2 Market Value 19
3.3 Market Volume 20
3.4 Market Segmentation I 21
3.5 Market Segmentation II 22
3.6 Market Share 23
3.7 Five Forces Analysis 24
3.8 Leading Companies 31
3.9 Market Forecasts 40
3.10 Macroeconomic Indicators 42
CHAPTER 4 MOTORCYCLES IN NORWAY 44
4.1 Market Overview 44
4.2 Market Value 46
4.3 Market Volume 47
4.4 Market Segmentation I 48
4.5 Market Segmentation II 49
4.6 Market Share 50
4.7 Five Forces Analysis 51
4.8 Leading Companies 58
4.9 Market Forecasts 69
4.10 Macroeconomic Indicators 71
CHAPTER 5 MOTORCYCLES IN SWEDEN 73
5.1 Market Overview 73
5.2 Market Value 75
5.3 Market Volume 76
5.4 Market Segmentation I 77
5.5 Market Segmentation II 78
5.6 Market Share 79
5.7 Five Forces Analysis 80
5.8 Leading Companies 88
5.9 Market Forecasts 97
5.10 Macroeconomic Indicators 99
CHAPTER 6 APPENDIX 101
6.1 Data Research Methodology 101

LIST OF TABLES
Table 1: Scandinavia motorcycles industry, revenue ($m) 2004–13 13
Table 2: Scandinavia motorcycles industry, revenue ($m) 2004–08 14
Table 3: Scandinavia motorcycles industry forecast, revenue ($m) 2008–13 15
Table 4: Denmark Motorcycles Market Value: $ million, 2004-2008 19
Table 5: Denmark Motorcycles Market Volume: Units thousand, 2004-2008 20
Table 6: Denmark Motorcycles Market Segmentation I: % Share, by Value, 2008 21
Table 7: Denmark Motorcycles Market Segmentation II: % Share, by Value, 2008 22
Table 8: Denmark Motorcycles Market Share: % Share, by Volume, 2008 23
Table 9: Key Facts: Piaggio & C. SpA 31
Table 10: Key Financials: Piaggio & C. SpA 32
Table 11: Key Facts: Honda Motor Company Limited 33
Table 12: Key Financials: Honda Motor Company Limited 35
Table 13: Key Facts: Kwang Yang Motor Co. Ltd. 36
Table 14: Key Facts: Yamaha Motor Co., Ltd. 37
Table 15: Key Financials: Yamaha Motor Co., Ltd. 39
Table 16: Denmark Motorcycles Market Value Forecast: $ million, 2008-2013 40
Table 17: Denmark Motorcycles Market Volume Forecast: Units thousand, 2008-2013 41
Table 18: Denmark Size of Population (million) , 2004-2008 42
Table 19: Denmark GDP (Constant 2000 Prices, $ billion), 2004-2008 42
Table 20: Denmark Inflation, 2004-2008 43
Table 21: Denmark Exchange Rate, 2004-2008 43
Table 22: Norway Motorcycles Market Value: $ million, 2004-2008 46
Table 23: Norway Motorcycles Market Volume: Units thousand, 2004-2008 47
Table 24: Norway Motorcycles Market Segmentation I: % Share, by Value, 2008 48
Table 25: Norway Motorcycles Market Segmentation II: % Share, by Value, 2008 49
Table 26: Norway Motorcycles Market Share: % Share, by Volume, 2008 50
Table 27: Key Facts: Honda 58
Table 28: Key Financials: Honda 60
Table 29: Key Facts: Yamaha 61
Table 30: Key Financials: Yamaha 63
Table 31: Key Facts: Peugeot 64
Table 32: Key Facts: Suzuki 66
Table 33: Key Financials: Suzuki 68
Table 34: Norway Motorcycles Market Value Forecast: $ million, 2008-2013 69
Table 35: Norway Motorcycles Market Volume Forecast: Units thousand, 2008-2013 70
Table 36: Norway Size of Population (million) , 2004-2008 71
Table 37: Norway GDP (Current Prices, $ billion), 2004-2008 71
Table 38: Norway Inflation, 2004-2008 72
Table 39: Norway Exchange Rate, 2004-2008 72
Table 40: Sweden Motorcycles Market Value: $ million, 2004-2008 75
Table 41: Sweden Motorcycles Market Volume: Units thousand, 2004-2008 76
Table 42: Sweden Motorcycles Market Segmentation I: % Share, by Value, 2008 77
Table 43: Sweden Motorcycles Market Segmentation II: % Share, by Value, 2008 78
Table 44: Sweden Motorcycles Market Share: % Share, by Volume, 2008 79
Table 45: Key Facts: Yamaha 88
Table 46: Key Financials: Yamaha 90
Table 47: Key Facts: Piaggio & C. SpA 91
Table 48: Key Financials: Piaggio & C. SpA 92
Table 49: Key Facts: Kwang Yang Motor Co. Ltd. 93
Table 50: Key Facts: Suzuki 94
Table 51: Key Financials: Suzuki 96
Table 52: Sweden Motorcycles Market Value Forecast: $ million, 2008-2013 97
Table 53: Sweden Motorcycles Market Volume Forecast: Units thousand, 2008-2013 98
Table 54: Sweden Size of Population (million) , 2004-2008 99
Table 55: Sweden GDP (Current Prices, $ billion), 2004-2008 99
Table 56: Sweden Inflation, 2004-2008 100
Table 57: Sweden Exchange Rate, 2004-2008 100


LIST OF FIGURES
Figure 1: Scandinavia motorcycles industry, revenue ($m) 2004–13 13
Figure 2: Scandinavia motorcycles industry, revenue ($m) 2004–08 14
Figure 3: Scandinavia motorcycles industry forecast, revenue ($m) 2008–13 15
Figure 4: Scandinavia motorcycles industry, Segmentation (%) 2008 16
Figure 5: Denmark Motorcycles Market Value: $ million, 2004-2008 19
Figure 6: Denmark Motorcycles Market Volume: Units thousand, 2004-2008 20
Figure 7: Denmark Motorcycles Market Segmentation I: % Share, by Value, 2008 21
Figure 8: Denmark Motorcycles Market Segmentation II: % Share, by Value, 2008 22
Figure 9: Denmark Motorcycles Market Share: % Share, by Volume, 2008 23
Figure 10: Forces Driving Competition in the Motorcycles Market in Denmark, 2008 24
Figure 11: Drivers of Buyer Power in the Motorcycles Market in Denmark, 2008 26
Figure 12: Drivers of Supplier Power in the Motorcycles Market in Denmark, 2008 27
Figure 13: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Denmark, 2008 28
Figure 14: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Denmark, 2008 29
Figure 15: Drivers of Degree of Rivalry in the Motorcycles Market in Denmark, 2008 30
Figure 16: Revenues & Profitability: Piaggio & C. SpA 32
Figure 17: Revenues & Profitability: Honda Motor Company Limited 35
Figure 18: Revenues & Profitability: Yamaha Motor Co., Ltd. 39
Figure 19: Denmark Motorcycles Market Value Forecast: $ million, 2008-2013 40
Figure 20: Denmark Motorcycles Market Volume Forecast: Units thousand, 2008-2013 41
Figure 21: Norway Motorcycles Market Value: $ million, 2004-2008 46
Figure 22: Norway Motorcycles Market Volume: Units thousand, 2004-2008 47
Figure 23: Norway Motorcycles Market Segmentation I: % Share, by Value, 2008 48
Figure 24: Norway Motorcycles Market Segmentation II: % Share, by Value, 2008 49
Figure 25: Norway Motorcycles Market Share: % Share, by Volume, 2008 50
Figure 26: Forces Driving Competition in the Motorcycles Market in Norway, 2008 51
Figure 27: Drivers of Buyer Power in the Motorcycles Market in Norway, 2008 53
Figure 28: Drivers of Supplier Power in the Motorcycles Market in Norway, 2008 54
Figure 29: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Norway, 2008 55
Figure 30: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Norway, 2008 56
Figure 31: Drivers of Degree of Rivalry in the Motorcycles Market in Norway, 2008 57
Figure 32: Revenues & Profitability: Honda 60
Figure 33: Revenues & Profitability: Yamaha 63
Figure 34: Revenues & Profitability: Suzuki 68
Figure 35: Norway Motorcycles Market Value Forecast: $ million, 2008-2013 69
Figure 36: Norway Motorcycles Market Volume Forecast: Units thousand, 2008-2013 70
Figure 37: Sweden Motorcycles Market Value: $ million, 2004-2008 75
Figure 38: Sweden Motorcycles Market Volume: Units thousand, 2004-2008 76
Figure 39: Sweden Motorcycles Market Segmentation I: % Share, by Value, 2008 77
Figure 40: Sweden Motorcycles Market Segmentation II: % Share, by Value, 2008 78
Figure 41: Sweden Motorcycles Market Share: % Share, by Volume, 2008 79
Figure 42: Forces Driving Competition in the Motorcycles Market in Sweden, 2008 80
Figure 43: Drivers of Buyer Power in the Motorcycles Market in Sweden, 2008 82
Figure 44: Drivers of Supplier Power in the Motorcycles Market in Sweden, 2008 83
Figure 45: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Sweden, 2008 84
Figure 46: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Sweden, 2008 85
Figure 47: Drivers of Degree of Rivalry in the Motorcycles Market in Sweden, 2008 86
Figure 48: Revenues & Profitability: Yamaha 90
Figure 49: Revenues & Profitability: Piaggio & C. SpA 92
Figure 50: Revenues & Profitability: Suzuki 96
Figure 51: Sweden Motorcycles Market Value Forecast: $ million, 2008-2013 97
Figure 52: Sweden Motorcycles Market Volume Forecast: Units thousand, 2008-2013 98


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