Motorcycles in South America

Datamonitor's Motorcycles in South America industry profile is an essential resource for top-level data and analysis covering the Motorcycles industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Mopeds are powered two-wheeler vehicles with engine capacity of less than 50 c.c., generally also equipped for non-motorised propulsion and with restricted maximum speed. For the purposes of this profile, all powered two-wheelers other than mopeds are classed as 'motorcycles'. Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. All currency conversions are carried out at constant average annual 2008 exchange rates.

For the purpose of this report South America is deemed to comprise of Argentina, Brazil, Chile, Colombia, and Venezuela.

North America comprises of Canada, Mexico, and the United States.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 16
7.3 Supplier Power 17
7.4 New Entrants 18
7.5 Substitutes 19
7.6 Rivalry 20

CHAPTER 8 Leading Companies 21
8.1 Honda 21
8.2 Yamaha 24
8.3 Suzuki 27
8.4 Chongqing Jianshe Yamaha 30
CHAPTER 9 Market Forecasts 32
9.1 Market Value Forecast 32
9.2 Market Volume Forecast 33
CHAPTER 10 Appendix 34
10.1 Methodology 34
10.2 Industry Associations 35
10.3 Related Datamonitor Research 35

LIST OF TABLES
Table 1: South America Motorcycles Market Value: $ billion, 2004-2008 9
Table 2: South America Motorcycles Market Volume: Units million, 2004-2008 10
Table 3: South America Motorcycles Market Segmentation I: % Share, by Value, 2008 11
Table 4: South America Motorcycles Market Segmentation II: % Share, by Value, 2008 12
Table 5: South America Motorcycles Market Share: % Share, by Volume, 2008 13
Table 6: Key Facts: Honda 21
Table 7: Key Financials: Honda 23
Table 8: Key Facts: Yamaha 24
Table 9: Key Financials: Yamaha 26
Table 10: Key Facts: Suzuki 27
Table 11: Key Financials: Suzuki 29
Table 12: Key Facts: Chongqing Jianshe Yamaha 30
Table 13: Key Financials: Chongqing Jianshe Yamaha 31
Table 14: South America Motorcycles Market Value Forecast: $ billion, 2008-2013 32
Table 15: South America Motorcycles Market Volume Forecast: Units million, 2008-2013 33


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