Motorists Insight - Aftermarket Channel Analysis in China

Introduction

In autumn 2010, Datamonitor spoke to about 12,000 motorists across 12 countries including China. The survey was aimed at understanding the changing facets of motorists’ behavior in different geographies. This report aims at analyzing the motorists behavior and how is it impacting the aftermarket channel dynamics in China.

Features and benefits

* This report can assist aftermarket players in understanding motorists’ behaviour and preferences related to aftermarket channel preference.
* This report provides insights on how motorists perceive aftermarket channels and their attributes
* This report includes behavioral analysis of a motorist in China.

Highlights

Motorists' preference for a channel is dependent on several factors. The preference for visiting a channel changes from country to country and product to product.

Your key questions answered

* What all factors affect the channel preference of a motorists?
* How motorists' aftermarket specific behaviors have changed over the last one year?
* How do a motorist percieve an aftermarket channel?
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Definitions 6
Datamonitor Motorist Survey 2010 9
Key Findings 11
Background
4.1 Forecast changes in shares of aftermarket channels 14
4.2 Factors affecting the aftermarket channels split 15
5. Motorist Insights
5.1 Channel preferences by purpose 17
5.2 Factors affecting channel preference 24
5.3 Channel preferences for buying and servicing parts 30
5.4 Top five preferred parts per channel 36
Motorists’ Behavioral Patterns by Vehicle Age 37
Changes in Consumer Behavior 44
8. Appendix
8.1 Methodology 47
Aftermarket value split by channel 14
Growth in channel revenue 14
Channel preferences when ensuring vehicle complies with legal requirements 17
Channel preferences for scheduled part changes 18
Channel preferences following a breakdown/accident/crash 19
Channel preferences for a specific problem (noise, strange behavior, etc.) 20
Channel preferences for all-round service recommended by logbook/service manual/dashboard 21
Channel preferences for seasonal checking 22
Channel preferences for vehicle check-up before departure for holiday or long journey 23
Perceptual map for VM network outlets 24
Perceptual map for IAM channels 24
Perceptual map for VM network outlets 25
Perceptual map for fast fits and autocentres 26
Perceptual map for garages and crash repair centres 27
Perceptual map for tyre specialists 28
Perceptual map for Other IAM channels 29
Channel preferences for buying tyres 30
Channel preferences for getting tyres serviced 30
Channel preferences for buying service parts 31
Channel preferences for getting service parts serviced 31
Channel preferences for buying wear and tear parts 32
Channel preferences for getting wear and tear parts serviced 32
Channel preferences for buying mechanical parts 33
Channel preferences for getting mechanical parts serviced 33
Channel preferences for buying crash repair parts 34
Channel preferences for getting crash repair parts serviced 34
Channel preferences for buying consumables and accessories 35
Channel preferences for getting consumables and accessories serviced 35
Top five parts per channel 36
Channel preferences for buying tyres by age of vehicle 38
Channel preferences for getting tyres serviced by age of vehicle 38
Channel preferences for buying service parts by age of vehicle 39
Channel preferences for getting service parts serviced by age of vehicle 39
Channel preferences for buying wear and tear parts by age of vehicle 40
Channel preferences for getting wear and tear parts serviced by age of vehicle 40
Channel preferences for buying mechanical parts by age of vehicle 41
Channel preferences for getting mechanical parts serviced by age of vehicle 41
Channel preferences for buying crash repair parts by age of vehicle 42
Channel preferences for getting crash repair parts serviced by age of vehicle 42
Channel preferences for buying consumables and accessories by age of vehicle 43
Channel preferences for getting consumables and accessories serviced by age of
vehicle 43
42. Changes in consumer behavior 45

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