Motorists Insight - Aftermarket Channel Analysis in Sweden

Introduction

In autumn 2010, Datamonitor spoke to about 12,000 motorists across 12 countries including Sweden. The survey was aimed at understanding the changing facets of motorists’ behavior in different geographies. This report aims at analyzing the motorists behavior and how is it impacting the aftermarket channel dynamics in Sweden.

Features and benefits

* This report can assist aftermarket players in understanding motorists’ behaviour and preferences related to aftermarket channel preference.
* This report provides insights on how motorists perceive aftermarket channels and their attributes
* This report includes behavioral analysis of a motorist in Sweden.

Highlights

Motorists' preference for a channel is dependent on several factors. The preference for visiting a channel changes from country to country and product to product.

Your key questions answered

* What all factors affect the channel preference of a motorists?
* How motorists' aftermarket specific behaviors have changed over the last one year?
* How do a motorist percieve an aftermarket channel?
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1.Definitions7
2.Datamonitor Motorist Survey 20109
3.Key Findings11
4.Background
4.1 Forecast increase in share of IAM channels 14
4.2 Consolidation expected in the market 15
4.3 Factors affecting the aftermarket channels split16
5.Motorist Insights
5.1 Channel preferences by purpose18
5.2 Factors affecting channel preference25
5.3 Channel preferences for buying and servicing parts31
5.4 Top five preferred parts per channel37
6.Motorists’ Behavioral Patterns by Vehicle Age 38
7.Changes in Consumer Behavior 458.Appendix8.1 Methodology48

Table of Figures
1.Aftermarket value split by channel14
2.Growth in channel revenue14
3.Number of outlets split by channel15
4.Growth in number of outlets15
5.Channel preferences when ensuring vehicle complies with legal requirements18
6.Channel preferences for scheduled part changes 19
7.Channel preferences following a breakdown/accident/crash20
8.Channel preferences for a specific problem (noise, strange behavior, etc.) 21
9.Channel preferences for all-round service recommended by logbook/service manual/dashboard 22
10.Channel preferences for seasonal checking 23
11.Channel preferences for vehicle check-up before departure for holiday or long journey24
12.Perceptual map for VM network outlets25
13.Perceptual map for IAM channels25
14.Perceptual map for VM network outlets26
15.Perceptual map for fast fits and autocentres27
16.Perceptual map for garages and crash repair centres28
17.Perceptual map for tyre specialists29
18.Perceptual map for "other IAM channels"30
19.Channel preferences for buying tyres31
20.Channel preferences for getting tyres serviced31
21.Channel preferences for buying service parts32
22.Channel preferences for getting service parts serviced32
23.Channel preferences for buying wear and tear parts33
24.Channel preferences for getting wear and tear parts serviced33
25.Channel preferences for buying mechanical parts34
26.Channel preferences for getting mechanical parts serviced34
27.Channel preferences for buying crash repair parts35
28.Channel preferences for getting crash repair parts serviced35
29.Channel preferences for buying consumables and accessories36
30.Channel preferences for getting consumables and accessories serviced36
31.Top five parts per channel 37
32.Channel preferences for buying tyres by age of vehicle39
33.Channel preferences for getting tyres serviced by age of vehicle39
34.Channel preferences for buying service parts by age of vehicle40
35.Channel preferences for getting service parts serviced by age of vehicle40
36.Channel preferences for buying wear and tear parts by age of vehicle41
37.Channel preferences for getting wear and tear parts serviced by age of vehicle41
38.Channel preferences for buying mechanical parts by age of vehicle42
39.Channel preferences for getting mechanical parts serviced by age of vehicle42
40.Channel preferences for buying crash repair parts by age of vehicle43
41.Channel preferences for getting crash repair parts serviced by age of vehicle43
42.Channel preferences for buying consumables and accessories by age of vehicle44
43.Channel preferences for getting consumables and accessories serviced by age of vehicle4444. Changes in consumer behavior46
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