Mouthwash in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the mouthwash market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on two categories: standard and medicinal mouthwash

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is home to the second largest mouthwash market, led by standard mouthwash category.

Russia is expected to exhibit steady growth between 2009 and 2014.

China leads the mouthwash market in terms of value among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the mouthwash market in high growth / emerging nations

*Identify key players within the mouthwash market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the mouthwash market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest mouthwash market, led by standard mouthwash category 2
Russia is expected to exhibit steady growth between 2009 and 2014 2
China leads the mouthwash market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC mouthwash market, value overview 17
BRIC mouthwash market, volume overview 22
Chapter 4 Global Mouthwash market – Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2004?09 31
Value analysis (Brazilian Real), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 39
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 6 Russia 48
Value analysis (Russian Ruble), 2004?09 48
Value analysis (Russian Ruble), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 56
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 India 65
Value analysis (Indian Rupee), 2004?09 65
Value analysis (Indian Rupee), 2009?14 66
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 China 81
Value analysis (Chinese Yuan Renminbi), 2004?09 81
Value analysis (Chinese Yuan Renminbi), 2009?14 82
Value analysis (US dollars), 2004?09 84
Value analysis (US dollars), 2009?14 84
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 89
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 New Product Development 98
Product launches 2009: Brazil 98
Recent product launches 100
Product launches 2009: Russia 101
Recent product launches 103
Product launches 2009: India 104
Recent product launches 106
Product launches 2009: China 107
Recent product launches 109
Chapter 10 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 11 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: Mouthwash market, BRIC, value ($m), 2004?14 17
Figure 2: Mouthwash market, BRIC, value ($m) , 2004?09 19
Figure 3: Mouthwash market, BRIC, value ($m) , 2009?14 20
Figure 4: Mouthwash market, BRIC, value growth analysis, 2004?14 21
Figure 5: Mouthwash market, BRIC, volume (units, million), 2004?14 22
Figure 6: Mouthwash market, BRIC, volume (units, million), 2004?09 24
Figure 7: Mouthwash market, BRIC, volume (units, million), 2009–14 25
Figure 8: Mouthwash market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Global mouthwash market split ($m), top five vs BRIC countries, 2009–14 27
Figure 10: Global mouthwash market split (units, million), top five vs BRIC countries, 2009–14 29
Figure 11: Mouthwash, Brazil, value by segment (BRLm), 2004?14 33
Figure 12: Mouthwash, Brazil, category growth comparison, by value, 2004?14 35
Figure 13: Mouthwash, Brazil, volume by segment (units, million), 2004?14 38
Figure 14: Mouthwash, Brazil, category growth comparison, by volume, 2004?14 38
Figure 15: Mouthwash, Brazil, company share by value (%), 2008?09 41
Figure 16: Mouthwash, Brazil, distribution channels by value (%), 2008?09 44
Figure 17: Mouthwash, Russia, value by segment (RUBm), 2004?14 50
Figure 18: Mouthwash, Russia, category growth comparison, by value, 2004?14 52
Figure 19: Mouthwash, Russia, volume by segment (units, million), 2004?14 55
Figure 20: Mouthwash, Russia, category growth comparison, by volume, 2004?14 55
Figure 21: Mouthwash, Russia, company share by value (%), 2008?09 58
Figure 22: Mouthwash, Russia, distribution channels by value (%), 2008?09 61
Figure 23: Mouthwash, India, value by segment (INRm), 2004?14 67
Figure 24: Mouthwash, India, category growth comparison, by value, 2004?14 69
Figure 25: Mouthwash, India, volume by segment (units, million), 2004?14 72
Figure 26: Mouthwash, India, category growth comparison, by volume, 2004?14 72
Figure 27: Mouthwash, India, company share by value (%), 2008?09 74
Figure 28: Mouthwash, India, distribution channels by value (%), 2008?09 77
Figure 29: Mouthwash, China, value by segment (CNYm), 2004?14 83
Figure 30: Mouthwash, China, category growth comparison, by value, 2004?14 85
Figure 31: Mouthwash, China, volume by segment (units, million), 2004?14 88
Figure 32: Mouthwash, China, category growth comparison, by volume, 2004?14 88
Figure 33: Mouthwash, China, company share by value (%), 2008?09 91
Figure 34: Mouthwash, China, distribution channels by value (%), 2008?09 94
Figure 35: Annual data review process 111

LIST OF TABLES
Table 1: Mouthwash category definitions 5
Table 2: Mouthwash distribution channels 6
Table 3: Mouthwash market, BRIC, value ($m), 2004?14 18
Table 4: Mouthwash market, BRIC, value ($m), 2004?09 19
Table 5: Mouthwash market, BRIC, value ($m), 2009?14 20
Table 6: Mouthwash market, BRIC, volume (units, million), 2004?14 23
Table 7: Mouthwash market, BRIC, volume (units, million), 2004?09 24
Table 8: Mouthwash market, BRIC, volume (units, million), 2009–14 25
Table 9: Global mouthwash market split ($m), top five vs BRIC countries, 2009–14 28
Table 10: Global mouthwash market split (units, million), top five vs BRIC countries, 2009–14 30
Table 11: Mouthwash, Brazil, value by segment (BRLm), 2004?09 31
Table 12: Mouthwash, Brazil, value forecast by segment (BRLm), 2009?14 32
Table 13: Mouthwash, Brazil, value by segment ($m), 2004?09 34
Table 14: Mouthwash, Brazil, value forecast by segment ($m), 2009?14 34
Table 15: Mouthwash, Brazil, volume by segment (units, million), 2004?09 36
Table 16: Mouthwash, Brazil, volume forecast by segment (units, million), 2009?14 37
Table 17: Mouthwash, Brazil, brand share by value (%), 2008?09 39
Table 18: Mouthwash, Brazil, value by brand (BRLm), 2008?09 40
Table 19: Mouthwash, Brazil, company share by value (%), 2008?09 42
Table 20: Mouthwash, Brazil, value by company (BRLm), 2008?09 42
Table 21: Mouthwash, Brazil, distribution channels by value (%), 2008?09 43
Table 22: Mouthwash, Brazil, value by distribution channel (BRLm), 2008?09 43
Table 23: Mouthwash, Brazil, expenditure per capita (BRL), 2004?09 45
Table 24: Mouthwash, Brazil, forecast expenditure per capita (BRL), 2009?14 45
Table 25: Mouthwash, Brazil, expenditure per capita ($), 2004?09 46
Table 26: Mouthwash, Brazil, forecast expenditure per capita ($), 2009?14 46
Table 27: Mouthwash, Brazil, consumption per capita (units), 2004?09 47
Table 28: Mouthwash, Brazil, forecast consumption per capita (units), 2009?14 47
Table 29: Mouthwash, Russia, value by segment (RUBm), 2004?09 48
Table 30: Mouthwash, Russia, value forecast by segment (RUBm), 2009?14 49
Table 31: Mouthwash, Russia, value by segment ($m), 2004?09 51
Table 32: Mouthwash, Russia, value forecast by segment ($m), 2009?14 51
Table 33: Mouthwash, Russia, volume by segment (units, million), 2004?09 53
Table 34: Mouthwash, Russia, volume forecast by segment (units, million), 2009?14 54
Table 35: Mouthwash, Russia, brand share by value (%), 2008?09 56
Table 36: Mouthwash, Russia, value by brand (RUBm), 2008?09 57
Table 37: Mouthwash, Russia, company share by value (%), 2008?09 59
Table 38: Mouthwash, Russia, value by company (RUBm), 2008?09 59
Table 39: Mouthwash, Russia, distribution channels by value (%), 2008?09 60
Table 40: Mouthwash, Russia, value by distribution channel (RUBm), 2008?09 60
Table 41: Mouthwash, Russia, expenditure per capita (RUB), 2004?09 62
Table 42: Mouthwash, Russia, forecast expenditure per capita (RUB), 2009?14 62
Table 43: Mouthwash, Russia, expenditure per capita ($), 2004?09 63
Table 44: Mouthwash, Russia, forecast expenditure per capita ($), 2009?14 63
Table 45: Mouthwash, Russia, consumption per capita (units), 2004?09 64
Table 46: Mouthwash, Russia, forecast consumption per capita (units), 2009?14 64
Table 47: Mouthwash, India, value by segment (INRm), 2004?09 65
Table 48: Mouthwash, India, value forecast by segment (INRm), 2009?14 66
Table 49: Mouthwash, India, value by segment ($m), 2004?09 68
Table 50: Mouthwash, India, value forecast by segment ($m), 2009?14 68
Table 51: Mouthwash, India, volume by segment (units, million), 2004?09 70
Table 52: Mouthwash, India, volume forecast by segment (units, million), 2009?14 71
Table 53: Mouthwash, India, brand share by value (%), 2008?09 73
Table 54: Mouthwash, India, value by brand (INRm), 2008?09 73
Table 55: Mouthwash, India, company share by value (%), 2008?09 75
Table 56: Mouthwash, India, value by company (INRm), 2008?09 75
Table 57: Mouthwash, India, distribution channels by value (%), 2008?09 76
Table 58: Mouthwash, India, value by distribution channel (INRm), 2008?09 76
Table 59: Mouthwash, India, expenditure per capita (INR), 2004?09 78
Table 60: Mouthwash, India, forecast expenditure per capita (INR), 2009?14 78
Table 61: Mouthwash, India, expenditure per capita ($), 2004?09 79
Table 62: Mouthwash, India, forecast expenditure per capita ($), 2009?14 79
Table 63: Mouthwash, India, consumption per capita (units), 2004?09 80
Table 64: Mouthwash, India, forecast consumption per capita (units), 2009?14 80
Table 65: Mouthwash, China, value by segment (CNYm), 2004?09 81
Table 66: Mouthwash, China, value forecast by segment (CNYm), 2009?14 82
Table 67: Mouthwash, China, value by segment ($m), 2004?09 84
Table 68: Mouthwash, China, value forecast by segment ($m), 2009?14 84
Table 69: Mouthwash, China, volume by segment (units, million), 2004?09 86
Table 70: Mouthwash, China, volume forecast by segment (units, million), 2009?14 87
Table 71: Mouthwash, China, brand share by value (%), 2008?09 89
Table 72: Mouthwash, China, value by brand (CNYm), 2008?09 90
Table 73: Mouthwash, China, company share by value (%), 2008?09 92
Table 74: Mouthwash, China, value by company (CNYm), 2008?09 92
Table 75: Mouthwash, China, distribution channels by value (%), 2008?09 93
Table 76: Mouthwash, China, value by distribution channel (CNYm), 2008?09 93
Table 77: Mouthwash, China, expenditure per capita (CNY), 2004?09 95
Table 78: Mouthwash, China, forecast expenditure per capita (CNY), 2009?14 95
Table 79: Mouthwash, China, expenditure per capita ($), 2004?09 96
Table 80: Mouthwash, China, forecast expenditure per capita ($), 2009?14 96
Table 81: Mouthwash, China, consumption per capita (units), 2004?09 97
Table 82: Mouthwash, China, forecast consumption per capita (units), 2009?14 97
Table 83: Brazil mouthwash new product launches reports, by company (top five companies), 2009 98
Table 84: Brazil mouthwash new product launches SKUs, by company (top five companies), 2009 98
Table 85: Brazil mouthwash new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 99
Table 86: Brazil mouthwash new product launches (reports), by ingredients (top 10 ingredients), 2009 99
Table 87: Brazil mouthwash new product launches (reports), by package tags or claims, 2009 100
Table 88: Brazil mouthwash new product launches - recent five launches (2009) 100
Table 89: Russia mouthwash new product launches reports, by company, 2009 101
Table 90: Russia mouthwash new product launches SKUs, by company, 2009 101
Table 91: Russia mouthwash new product launches (reports), by flavor and fragrances, 2009 102
Table 92: Russia mouthwash new product launches (reports), by ingredients (top 10 ingredients), 2009 102
Table 93: Russia mouthwash new product launches (reports), by package tags or claims, 2009 103
Table 94: Russia mouthwash new product launches - recent launches (2009) 103
Table 95: India mouthwash new product launches reports, by company (top five companies), 2009 104
Table 96: India mouthwash new product launches SKUs, by company (top five companies), 2009 104
Table 97: India mouthwash new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 105
Table 98: India mouthwash new product launches (reports), by ingredients (top 10 ingredients), 2009 105
Table 99: India mouthwash new product launches (reports), by package tags or claims, 2009 106
Table 100: India mouthwash new product launches - recent five launches (2009) 106
Table 101: China mouthwash new product launches reports, by company (top five companies), 2009 107
Table 102: China mouthwash new product launches SKUs, by company (top five companies), 2009 107
Table 103: China mouthwash new product launches (reports), by flavor and fragrances, 2009 108
Table 104: China mouthwash new product launches (reports), by ingredients (top 10 ingredients), 2009 108
Table 105: China mouthwash new product launches (reports), by package tags or claims, 2009 109
Table 106: China mouthwash new product launches - recent five launches (2009) 109


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