Mouthwash Market in Australia to 2014 (Oral Hygiene)

Introduction

Mouthwash Market in Australia to 2014 (Oral Hygiene) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Australian mouthwash market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the mouthwash market in Australia and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

•The mouthwash market in Australia increased at a compound annual growth rate of 3.4% between 2004 and 2009.
• The medicinal mouthwash category led the mouthwash market in Australia in 2009, with a share of 70.3%.
•Leading player in mouthwash market in Australia is Johnson & Johnson.


Key questions answered

• Which will be the fastest growing segment within the mouthwash market in Australia?
• How will the forecast growth differ from the historic growth exhibited by the mouthwash market in Australia?
• Which company accounted for the largest share of the Australian mouthwash market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: mouthwash 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Mouthwash 9
Value analysis (Australian Dollar), 2004?09 9
Value analysis (Australian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Mouthwash, Australia, value by segment (A$m), 2004?14 11
Figure 2: Mouthwash, Australia, category growth comparison, by value, 2004?14 13
Figure 3: Mouthwash, Australia, volume by segment (units, million), 2004?14 16
Figure 4: Mouthwash, Australia, category growth comparison, by volume, 2004?14 16
Figure 5: Mouthwash, Australia, company share by value (%), 2008?09 19
Figure 6: Mouthwash, Australia, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32

LIST OF TABLES
Table 1: Mouthwash category definitions 3
Table 2: Mouthwash distribution channels 4
Table 3: Mouthwash, Australia, value by segment (A$m), 2004?09 9
Table 4: Mouthwash, Australia, value forecast by segment (A$m), 2009?14 10
Table 5: Mouthwash, Australia, value by segment ($m), 2004?09 12
Table 6: Mouthwash, Australia, value forecast by segment ($m), 2009?14 12
Table 7: Mouthwash, Australia, volume by segment (units, million), 2004?09 14
Table 8: Mouthwash, Australia, volume forecast by segment (units, million), 2009?14 15
Table 9: Mouthwash, Australia, brand share by value (%), 2008?09 17
Table 10: Mouthwash, Australia, value by brand (A$m), 2008?09 18
Table 11: Mouthwash, Australia, company share by value (%), 2008?09 20
Table 12: Mouthwash, Australia, value by company (A$m), 2008?09 20
Table 13: Mouthwash, Australia, distribution channels by value (%), 2008?09 21
Table 14: Mouthwash, Australia, value by distribution channel (A$m), 2008?09 21
Table 15: Mouthwash, Australia, expenditure per capita (A$), 2004?09 23
Table 16: Mouthwash, Australia, forecast expenditure per capita (A$), 2009?14 23
Table 17: Mouthwash, Australia, expenditure per capita ($), 2004?09 24
Table 18: Mouthwash, Australia, forecast expenditure per capita ($), 2009?14 24
Table 19: Mouthwash, Australia, consumption per capita (units), 2004?09 25
Table 20: Mouthwash, Australia, forecast consumption per capita (units), 2009?14 25
Table 21: Australia population, by age group, 2004?09 (millions) 26
Table 22: Australia population forecast, by age group, 2009?14 (millions) 27
Table 23: Australia population, by gender, 2004?09 (millions) 27
Table 24: Australia population forecast, by gender, 2009?14 (millions) 28
Table 25: Australia nominal GDP, 2004?09 (A$bn, nominal prices) 28
Table 26: Australia nominal GDP forecast, 2009?14 (A$bn, nominal prices) 28
Table 27: Australia real GDP, 2004?09 (A$bn, 2000 prices) 29
Table 28: Australia real GDP forecast, 2009?14 (A$bn, 2000 prices) 29
Table 29: Australia real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Australia real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Australia consumer price index, 2004?09 (2000=100) 30
Table 32: Australia consumer price index, 2009?14 (2000=100) 30


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