TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: mouthwash 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Mouthwash 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Mouthwash, Spain, value by segment (€m), 2004?14 11
Figure 2: Mouthwash, Spain, category growth comparison, by value, 2004?14 13
Figure 3: Mouthwash, Spain, volume by segment (units, million), 2004?14 16
Figure 4: Mouthwash, Spain, category growth comparison, by volume, 2004?14 16
Figure 5: Mouthwash, Spain, company share by value (%), 2008?09 19
Figure 6: Mouthwash, Spain, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Mouthwash category definitions 3
Table 2: Mouthwash distribution channels 4
Table 3: Mouthwash, Spain, value by segment (€m), 2004?09 9
Table 4: Mouthwash, Spain, value forecast by segment (€m), 2009?14 10
Table 5: Mouthwash, Spain, value by segment ($m), 2004?09 12
Table 6: Mouthwash, Spain, value forecast by segment ($m), 2009?14 12
Table 7: Mouthwash, Spain, volume by segment (units, million), 2004?09 14
Table 8: Mouthwash, Spain, volume forecast by segment (units, million), 2009?14 15
Table 9: Mouthwash, Spain, brand share by value (%), 2008?09 17
Table 10: Mouthwash, Spain, value by brand (€m), 2008?09 18
Table 11: Mouthwash, Spain, company share by value (%), 2008?09 20
Table 12: Mouthwash, Spain, value by company (€m), 2008?09 20
Table 13: Mouthwash, Spain, distribution channels by value (%), 2008?09 21
Table 14: Mouthwash, Spain, value by distribution channel (€m), 2008?09 21
Table 15: Mouthwash, Spain, expenditure per capita (€), 2004?09 23
Table 16: Mouthwash, Spain, forecast expenditure per capita (€), 2009?14 23
Table 17: Mouthwash, Spain, expenditure per capita ($), 2004?09 24
Table 18: Mouthwash, Spain, forecast expenditure per capita ($), 2009?14 24
Table 19: Mouthwash, Spain, consumption per capita (units), 2004?09 25
Table 20: Mouthwash, Spain, forecast consumption per capita (units), 2009?14 25
Table 21: Spain population, by age group, 2004?09 (millions) 26
Table 22: Spain population forecast, by age group, 2009?14 (millions) 27
Table 23: Spain population, by gender, 2004?09 (millions) 27
Table 24: Spain population forecast, by gender, 2009?14 (millions) 28
Table 25: Spain nominal GDP, 2004?09 (€bn, nominal prices) 28
Table 26: Spain nominal GDP forecast, 2009?14 (€bn, nominal prices) 28
Table 27: Spain real GDP, 2004?09 (€bn, 2000 prices) 29
Table 28: Spain real GDP forecast, 2009?14 (€bn, 2000 prices) 29
Table 29: Spain real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Spain real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Spain consumer price index, 2004?09 (2000=100) 30
Table 32: Spain consumer price index, 2009?14 (2000=100) 30
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