Mouthwash Market in Western Europe to 2014 (Oral Hygiene)

Introduction

Mouthwash Market in Western Europe to 2014 (Oral Hygiene) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Western Europe mouthwash market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the mouthwash market in Western Europe and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The mouthwash market in Western Europe increased at a compound annual growth rate of 3.1% between 2004 and 2009.
• The standard mouthwash category led the mouthwash market in Western Europe in 2009, with a share of 62.1%.



Key questions answered

• Which will be the fastest growing segment within the mouthwash market in Western Europe?
• How will the forecast growth differ from the historic growth exhibited by the mouthwash market in Western Europe?
• Which company accounted for the largest share of the Western Europe mouthwash market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: mouthwash 2
Chapter 2 Definition 3
Geographic coverage 3
Chapter 3 Category Analysis: Mouthwash 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25

LIST OF FIGURES
Figure 1: Mouthwash, Western Europe, value by segment ($m), 2004?14 10
Figure 2: Mouthwash, Western Europe, category growth comparison, by value, 2004?14 10
Figure 3: Mouthwash, Western Europe, volume by segment (units, million), 2004?14 13
Figure 4: Mouthwash, Western Europe, category growth comparison, by volume, 2004?14 13
Figure 5: Mouthwash, Western Europe, company share (top five companies) by value (%), 2008?09 16
Figure 6: Mouthwash, Western Europe, distribution channels by value (%), 2008?09 18
Figure 7: Annual data review process 22

LIST OF TABLES
Table 1: Mouthwash category definitions 3
Table 2: Mouthwash distribution channels 4
Table 3: Mouthwash, Western Europe, value by segment ($m), 2004?09 8
Table 4: Mouthwash, Western Europe, value forecast by segment ($m), 2009?14 9
Table 5: Mouthwash, Western Europe, volume by segment (units, million), 2004?09 11
Table 6: Mouthwash, Western Europe, volume forecast by segment (units, million), 2009?14 12
Table 7: Mouthwash, Western Europe, company share (top 20 companies) by value (%), 2008?09 14
Table 8: Mouthwash, Western Europe, value by company ($m), 2008?09 15
Table 9: Mouthwash, Western Europe, distribution channels by value (%), 2008?09 17
Table 10: Mouthwash, Western Europe, value by distribution channel ($m), 2008?09 17
Table 11: Mouthwash, Western Europe, expenditure per capita ($), 2004?09 19
Table 12: Mouthwash, Western Europe, forecast expenditure per capita ($), 2009?14 19
Table 13: Mouthwash, Western Europe, consumption per capita (units), 2004?09 20
Table 14: Mouthwash, Western Europe, forecast consumption per capita (units), 2009?14 20


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