TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Amazon.com, Inc. 19
Apple Inc. 23
Bertelsmann AG 28
MARKET FORECASTS 33
Market value forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Netherlands music & video market value: $ million, 2005–09(e) 10
Table 2: Netherlands music & video market segmentation I:% share, by value, 2009(e) 11
Table 3: Netherlands music & video market segmentation II: % share, by value, 2009(e) 12
Table 4: Amazon.com, Inc.: key facts 19
Table 5: Amazon.com, Inc.: key financials ($) 21
Table 6: Amazon.com, Inc.: key financial ratios 21
Table 7: Apple Inc.: key facts 23
Table 8: Apple Inc.: key financials ($) 26
Table 9: Apple Inc.: key financial ratios 26
Table 10: Bertelsmann AG: key facts 28
Table 11: Bertelsmann AG: key financials ($) 30
Table 12: Bertelsmann AG: key financials (€) 30
Table 13: Bertelsmann AG: key financial ratios 31
Table 14: Netherlands music & video market value forecast: $ million, 2009–14 33
Table 15: Netherlands size of population (million), 2005–09 34
Table 16: Netherlands gdp (constant 2000 prices, $ billion), 2005–09 34
Table 17: Netherlands gdp (current prices, $ billion), 2005–09 34
Table 18: Netherlands inflation, 2005–09 35
Table 19: Netherlands consumer price index (absolute), 2005–09 35
Table 20: Netherlands exchange rate, 2005–09 35
LIST OF FIGURES
Figure 1: Netherlands music & video market value: $ million, 2005–09(e) 10
Figure 2: Netherlands music & video market segmentation I:% share, by value, 2009(e) 11
Figure 3: Netherlands music & video market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the music & video market in the Netherlands, 2009 13
Figure 5: Drivers of buyer power in the music & video market in the Netherlands, 2009 14
Figure 6: Drivers of supplier power in the music & video market in the Netherlands, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the music & video market in the Netherlands, 2009 16
Figure 8: Factors influencing the threat of substitutes in the music & video market in the Netherlands, 2009 17
Figure 9: Drivers of degree of rivalry in the music & video market in the Netherlands, 2009 18
Figure 10: Amazon.com, Inc.: revenues & profitability 22
Figure 11: Amazon.com, Inc.: assets & liabilities 22
Figure 12: Apple Inc.: revenues & profitability 27
Figure 13: Apple Inc.: assets & liabilities 27
Figure 14: Bertelsmann AG: revenues & profitability 31
Figure 15: Bertelsmann AG: assets & liabilities 32
Figure 16: Netherlands music & video market value forecast: $ million, 2009–14 33
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