TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
MUSIC AND VIDEO RETAIL SALES OVERVIEW 5
Music and video retail market definition 5
Music and video sales overview 6
Music and video retail sales value, 2004–09 7
Music and video retail sales value, 2009–14 9
MUSIC AND VIDEO MARKET SEGMENTATION 11
Market sales analysis by category, 2004–09 11
Market sales analysis by category, 2009–14 14
MUSIC AND VIDEO SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Music and video sales analysis by key retail formats, overview 19
Music and video sales analysis by key retail formats actual, 2004–09 20
Music and video sales analysis by key retail formats forecast, 2009–14 21
MUSIC SALES ANALYSIS BY KEY RETAIL FORMATS 22
Music sales analysis by key retail formats, overview 22
Music sales analysis by key retail formats actual, 2004–09 23
Music sales analysis by key retail formats forecast, 2009–14 24
VIDEO SALES ANALYSIS BY KEY RETAIL FORMATS 25
Video sales analysis by key retail formats, overview 25
Video sales analysis by key retail formats actual, 2004–09 26
Video sales analysis by key retail formats forecast, 2009–14 27
APPENDIX 28
Methodology 28
Related research 29
Datamonitor consulting 29
Disclaimer 29
LIST OF FIGURES
Figure 1: Nigeria, sales of music and video, value ($m), 2004–14 6
Figure 2: Nigeria, sales of music and video, value ($m), 2004–09 7
Figure 3: Nigeria, forecast sales of music and video, value ($m), 2009–14 9
Figure 4: Nigeria, sales of music and video, value break down by category (%), 2009 11
Figure 5: Nigeria, sales of music and video, value break down by category ($m), 2004–09 12
Figure 6: Nigeria, sales of music and video, value break down by category (%), 2014 14
Figure 7: Nigeria, forecast sales of music and video, value break down by category ($m), 2009–14 15
Figure 8: Nigeria, music and video, revenue split by key retail formats (%), 2009 19
Figure 9: Nigeria, music, revenue split by key retail formats (%), 2009 22
Figure 10: Nigeria, video, revenue split by key retail formats (%), 2009 25
LIST OF TABLES
Table 1: Music and video retail market definition 5
Table 2: Nigeria, sales of music and video, value ($m), 2004–14 6
Table 3: Nigeria, sales of music and video, value ($m and NGNm), 2004–09 8
Table 4: Nigeria, forecast sales of music and video, value ($m and NGNm), 2009–14 10
Table 5: Nigeria, sales of music and video, value break down by category ($m), 2004–09 13
Table 6: Nigeria, forecast sales of music and video, value break down by category ($m), 2009–14 15
Table 7: (Part 1) Retail format definitions 16
Table 8: (Part 2) Retail format definitions 17
Table 9: (Part 3) Retail format definitions 18
Table 10: Nigeria, music and video, revenues split by key retail formats ($m), 2004–09 20
Table 11: Nigeria, music and video forecast, revenues split by key retail formats ($m), 2009–14 21
Table 12: Nigeria, music, revenues split by key retail formats ($m), 2004–09 23
Table 13: Nigeria, music forecast, revenues split by key retail formats ($m), 2009–14 24
Table 14: Nigeria, video, revenues split by key retail formats ($m), 2004–09 26
Table 15: Nigeria, video forecast, revenues split by key retail formats ($m), 2009–14 27
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