TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: nail make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Nail Make-up 9
Value analysis (Bulgarian Lev), 2004?09 9
Value analysis (Bulgarian Lev), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Nail make-up, Bulgaria, value (BGNm), 2004?14 10
Figure 2: Nail make-up, Bulgaria, volume (units, million), 2004?14 13
Figure 3: Nail make-up, Bulgaria, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Nail make-up category definitions 3
Table 2: Nail make-up distribution channels 4
Table 3: Nail make-up, Bulgaria, value (BGNm), 2004?09 9
Table 4: Nail make-up, Bulgaria, value forecast (BGNm), 2009?14 10
Table 5: Nail make-up, Bulgaria, value ($m), 2004?09 11
Table 6: Nail make-up, Bulgaria, value forecast ($m), 2009?14 11
Table 7: Nail make-up, Bulgaria, volume (units, million), 2004?09 12
Table 8: Nail make-up, Bulgaria, volume forecast (units, million), 2009?14 13
Table 9: Nail make-up, Bulgaria, brand share by value (%), 2008?09 14
Table 10: Nail make-up, Bulgaria, value by brand (BGNm), 2008?09 14
Table 11: Nail make-up, Bulgaria, company share by value (%), 2008?09 15
Table 12: Nail make-up, Bulgaria, value by company (BGNm), 2008?09 15
Table 13: Nail make-up, Bulgaria, distribution channels by value (%), 2008?09 16
Table 14: Nail make-up, Bulgaria, value by distribution channel (BGNm), 2008?09 16
Table 15: Nail make-up, Bulgaria, expenditure per capita (BGN), 2004?09 18
Table 16: Nail make-up, Bulgaria, forecast expenditure per capita (BGN), 2009?14 18
Table 17: Nail make-up, Bulgaria, expenditure per capita ($), 2004?09 19
Table 18: Nail make-up, Bulgaria, forecast expenditure per capita ($), 2009?14 19
Table 19: Nail make-up, Bulgaria, consumption per capita (units), 2004?09 20
Table 20: Nail make-up, Bulgaria, forecast consumption per capita (units), 2009?14 20
Table 21: Bulgaria population, by age group, 2004?09 (millions) 21
Table 22: Bulgaria population forecast, by age group, 2009?14 (millions) 22
Table 23: Bulgaria population, by gender, 2004?09 (millions) 22
Table 24: Bulgaria population forecast, by gender, 2009?14 (millions) 23
Table 25: Bulgaria nominal GDP, 2004?09 (BGNbn, nominal prices) 23
Table 26: Bulgaria nominal GDP forecast, 2009?14 (BGNbn, nominal prices) 23
Table 27: Bulgaria real GDP, 2004?09 (BGNbn, 2000 prices) 24
Table 28: Bulgaria real GDP forecast, 2009?14 (BGNbn, 2000 prices) 24
Table 29: Bulgaria real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Bulgaria real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Bulgaria consumer price index, 2004?09 (2000=100) 25
Table 32: Bulgaria consumer price index, 2009?14 (2000=100) 25
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