TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: nail make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Nail Make-up 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: Nail make-up, Hong Kong, value (HK$m), 2004?14 10
Figure 2: Nail make-up, Hong Kong, volume (units, million), 2004?14 13
Figure 3: Nail make-up, Hong Kong, company share by value (%), 2008?09 16
Figure 4: Nail make-up, Hong Kong, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 29
LIST OF TABLES
Table 1: Nail make-up category definitions 3
Table 2: Nail make-up distribution channels 4
Table 3: Nail make-up, Hong Kong, value (HK$m), 2004?09 9
Table 4: Nail make-up, Hong Kong, value forecast (HK$m), 2009?14 10
Table 5: Nail make-up, Hong Kong, value ($m), 2004?09 11
Table 6: Nail make-up, Hong Kong, value forecast ($m), 2009?14 11
Table 7: Nail make-up, Hong Kong, volume (units, million), 2004?09 12
Table 8: Nail make-up, Hong Kong, volume forecast (units, million), 2009?14 13
Table 9: Nail make-up, Hong Kong, brand share by value (%), 2008?09 14
Table 10: Nail make-up, Hong Kong, value by brand (HK$m), 2008?09 15
Table 11: Nail make-up, Hong Kong, company share by value (%), 2008?09 17
Table 12: Nail make-up, Hong Kong, value by company (HK$m), 2008?09 17
Table 13: Nail make-up, Hong Kong, distribution channels by value (%), 2008?09 18
Table 14: Nail make-up, Hong Kong, value by distribution channel (HK$m), 2008?09 18
Table 15: Nail make-up, Hong Kong, expenditure per capita (HK$), 2004?09 20
Table 16: Nail make-up, Hong Kong, forecast expenditure per capita (HK$), 2009?14 20
Table 17: Nail make-up, Hong Kong, expenditure per capita ($), 2004?09 21
Table 18: Nail make-up, Hong Kong, forecast expenditure per capita ($), 2009?14 21
Table 19: Nail make-up, Hong Kong, consumption per capita (units), 2004?09 22
Table 20: Nail make-up, Hong Kong, forecast consumption per capita (units), 2009?14 22
Table 21: Hong Kong population, by age group, 2004?09 (millions) 23
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 24
Table 23: Hong Kong population, by gender, 2004?09 (millions) 24
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 25
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 25
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 25
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 26
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 26
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 26
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 27
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 27
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 27
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