TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: nail make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Nail Make-up 9
Value analysis (Saudi Riyal), 2004?09 9
Value analysis (Saudi Riyal), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Nail make-up, Saudi Arabia, value (SARm), 2004?14 10
Figure 2: Nail make-up, Saudi Arabia, volume (units, million), 2004?14 13
Figure 3: Nail make-up, Saudi Arabia, company share by value (%), 2008?09 15
Figure 4: Nail make-up, Saudi Arabia, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Nail make-up category definitions 3
Table 2: Nail make-up distribution channels 4
Table 3: Nail make-up, Saudi Arabia, value (SARm), 2004?09 9
Table 4: Nail make-up, Saudi Arabia, value forecast (SARm), 2009?14 10
Table 5: Nail make-up, Saudi Arabia, value ($m), 2004?09 11
Table 6: Nail make-up, Saudi Arabia, value forecast ($m), 2009?14 11
Table 7: Nail make-up, Saudi Arabia, volume (units, million), 2004?09 12
Table 8: Nail make-up, Saudi Arabia, volume forecast (units, million), 2009?14 13
Table 9: Nail make-up, Saudi Arabia, brand share by value (%), 2008?09 14
Table 10: Nail make-up, Saudi Arabia, value by brand (SARm), 2008?09 14
Table 11: Nail make-up, Saudi Arabia, company share by value (%), 2008?09 16
Table 12: Nail make-up, Saudi Arabia, value by company (SARm), 2008?09 16
Table 13: Nail make-up, Saudi Arabia, distribution channels by value (%), 2008?09 17
Table 14: Nail make-up, Saudi Arabia, value by distribution channel (SARm), 2008?09 17
Table 15: Nail make-up, Saudi Arabia, expenditure per capita (SAR), 2004?09 19
Table 16: Nail make-up, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 19
Table 17: Nail make-up, Saudi Arabia, expenditure per capita ($), 2004?09 20
Table 18: Nail make-up, Saudi Arabia, forecast expenditure per capita ($), 2009?14 20
Table 19: Nail make-up, Saudi Arabia, consumption per capita (units), 2004?09 21
Table 20: Nail make-up, Saudi Arabia, forecast consumption per capita (units), 2009?14 21
Table 21: Saudi Arabia population, by age group, 2004?09 (millions) 22
Table 22: Saudi Arabia population forecast, by age group, 2009?14 (millions) 23
Table 23: Saudi Arabia population, by gender, 2004?09 (millions) 23
Table 24: Saudi Arabia population forecast, by gender, 2009?14 (millions) 24
Table 25: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 24
Table 26: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 24
Table 27: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 25
Table 28: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 25
Table 29: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Saudi Arabia consumer price index, 2004?09 (2000=100) 26
Table 32: Saudi Arabia consumer price index, 2009?14 (2000=100) 26
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