TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: nail make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Nail Make-Up 9
Value analysis (South Korean Won), 2004?09 9
Value analysis (South Korean Won), 2009?14 10
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Nail make-up, South Korea, value (KRWm), 2004?14 10
Figure 2: Nail make-up, South Korea, volume (units, million), 2004?14 13
Figure 3: Nail make-up, South Korea, company share by value (%), 2008?09 16
Figure 4: Nail make-up, South Korea, distribution channels by value (%), 2008?09 20
Figure 5: Annual data review process 30
LIST OF TABLES
Table 1: Nail make-up category definitions 3
Table 2: Nail make-up distribution channels 4
Table 3: Nail make-up, South Korea, value (KRWm), 2004?09 9
Table 4: Nail make-up, South Korea, value forecast (KRWm), 2009?14 10
Table 5: Nail make-up, South Korea, value ($m), 2004?09 11
Table 6: Nail make-up, South Korea, value forecast ($m), 2009?14 11
Table 7: Nail make-up, South Korea, volume (units, million), 2004?09 12
Table 8: Nail make-up, South Korea, volume forecast (units, million), 2009?14 13
Table 9: Nail make-up, South Korea, brand share by value (%), 2008?09 14
Table 10: Nail make-up, South Korea, value by brand (KRWm), 2008?09 15
Table 11: Nail make-up, South Korea, company share by value (%), 2008?09 17
Table 12: Nail make-up, South Korea, value by company (KRWm), 2008?09 18
Table 13: Nail make-up, South Korea, distribution channels by value (%), 2008?09 19
Table 14: Nail make-up, South Korea, value by distribution channel (KRWm), 2008?09 19
Table 15: Nail make-up, South Korea, expenditure per capita (KRW), 2004?09 21
Table 16: Nail make-up, South Korea, forecast expenditure per capita (KRW), 2009?14 21
Table 17: Nail make-up, South Korea, expenditure per capita ($), 2004?09 22
Table 18: Nail make-up, South Korea, forecast expenditure per capita ($), 2009?14 22
Table 19: Nail make-up, South Korea, consumption per capita (units), 2004?09 23
Table 20: Nail make-up, South Korea, forecast consumption per capita (units), 2009?14 23
Table 21: South Korea population, by age group, 2004?09 (millions) 24
Table 22: South Korea population forecast, by age group, 2009?14 (millions) 25
Table 23: South Korea population, by gender, 2004?09 (millions) 25
Table 24: South Korea population forecast, by gender, 2009?14 (millions) 26
Table 25: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 26
Table 26: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 26
Table 27: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 27
Table 28: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 27
Table 29: South Korea real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: South Korea consumer price index, 2004?09 (2000=100) 28
Table 32: South Korea consumer price index, 2009?14 (2000=100) 28
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