TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: nail make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Nail Make-up 9
Value analysis (Turkish Lira), 2004?09 9
Value analysis (Turkish Lira), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Nail make-up, Turkey, value (TRYm), 2004?14 10
Figure 2: Nail make-up, Turkey, volume (units, million), 2004?14 13
Figure 3: Nail make-up, Turkey, company share by value (%), 2008?09 16
Figure 4: Nail make-up, Turkey, distribution channels by value (%), 2008?09 20
Figure 5: Annual data review process 30
LIST OF TABLES
Table 1: Nail make-up category definitions 3
Table 2: Nail make-up distribution channels 4
Table 3: Nail make-up, Turkey, value (TRYm), 2004?09 9
Table 4: Nail make-up, Turkey, value forecast (TRYm), 2009?14 10
Table 5: Nail make-up, Turkey, value ($m), 2004?09 11
Table 6: Nail make-up, Turkey, value forecast ($m), 2009?14 11
Table 7: Nail make-up, Turkey, volume (units, million), 2004?09 12
Table 8: Nail make-up, Turkey, volume forecast (units, million), 2009?14 13
Table 9: Nail make-up, Turkey, brand share by value (%), 2008?09 14
Table 10: Nail make-up, Turkey, value by brand (TRYm), 2008?09 15
Table 11: Nail make-up, Turkey, company share by value (%), 2008?09 17
Table 12: Nail make-up, Turkey, value by company (TRYm), 2008?09 18
Table 13: Nail make-up, Turkey, distribution channels by value (%), 2008?09 19
Table 14: Nail make-up, Turkey, value by distribution channel (TRYm), 2008?09 19
Table 15: Nail make-up, Turkey, expenditure per capita (TRY), 2004?09 21
Table 16: Nail make-up, Turkey, forecast expenditure per capita (TRY), 2009?14 21
Table 17: Nail make-up, Turkey, expenditure per capita ($), 2004?09 22
Table 18: Nail make-up, Turkey, forecast expenditure per capita ($), 2009?14 22
Table 19: Nail make-up, Turkey, consumption per capita (units), 2004?09 23
Table 20: Nail make-up, Turkey, forecast consumption per capita (units), 2009?14 23
Table 21: Turkey population, by age group, 2004?09 (millions) 24
Table 22: Turkey population forecast, by age group, 2009?14 (millions) 25
Table 23: Turkey population, by gender, 2004?09 (millions) 25
Table 24: Turkey population forecast, by gender, 2009?14 (millions) 26
Table 25: Turkey nominal GDP, 2004?09 (TRYbn, nominal prices) 26
Table 26: Turkey nominal GDP forecast, 2009?14 (TRYbn, nominal prices) 26
Table 27: Turkey real GDP, 2004?09 (TRYbn, 2000 prices) 27
Table 28: Turkey real GDP forecast, 2009?14 (TRYbn, 2000 prices) 27
Table 29: Turkey real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Turkey real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Turkey consumer price index, 2004?09 (2000=100) 28
Table 32: Turkey consumer price index, 2009?14 (2000=100) 28
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