TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: nail make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Nail Make-up 9
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 9
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Nail make-up, Venezuela, value (VEFm), 2004?14 10
Figure 2: Nail make-up, Venezuela, volume (units, million), 2004?14 13
Figure 3: Nail make-up, Venezuela, company share by value (%), 2008?09 15
Figure 4: Nail make-up, Venezuela, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Nail make-up category definitions 3
Table 2: Nail make-up distribution channels 4
Table 3: Nail make-up, Venezuela, value (VEFm), 2004?09 9
Table 4: Nail make-up, Venezuela, value forecast (VEFm), 2009?14 10
Table 5: Nail make-up, Venezuela, value ($m), 2004?09 11
Table 6: Nail make-up, Venezuela, value forecast ($m), 2009?14 11
Table 7: Nail make-up, Venezuela, volume (units, million), 2004?09 12
Table 8: Nail make-up, Venezuela, volume forecast (units, million), 2009?14 13
Table 9: Nail make-up, Venezuela, brand share by value (%), 2008?09 14
Table 10: Nail make-up, Venezuela, value by brand (VEFm), 2008?09 14
Table 11: Nail make-up, Venezuela, company share by value (%), 2008?09 16
Table 12: Nail make-up, Venezuela, value by company (VEFm), 2008?09 16
Table 13: Nail make-up, Venezuela, distribution channels by value (%), 2008?09 17
Table 14: Nail make-up, Venezuela, value by distribution channel (VEFm), 2008?09 17
Table 15: Nail make-up, Venezuela, expenditure per capita (VEF), 2004?09 19
Table 16: Nail make-up, Venezuela, forecast expenditure per capita (VEF), 2009?14 19
Table 17: Nail make-up, Venezuela, expenditure per capita ($), 2004?09 20
Table 18: Nail make-up, Venezuela, forecast expenditure per capita ($), 2009?14 20
Table 19: Nail make-up, Venezuela, consumption per capita (units), 2004?09 21
Table 20: Nail make-up, Venezuela, forecast consumption per capita (units), 2009?14 21
Table 21: Venezuela population, by age group, 2004?09 (millions) 22
Table 22: Venezuela population forecast, by age group, 2009?14 (millions) 23
Table 23: Venezuela population, by gender, 2004?09 (millions) 23
Table 24: Venezuela population forecast, by gender, 2009?14 (millions) 24
Table 25: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 24
Table 26: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 24
Table 27: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 25
Table 28: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 25
Table 29: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Venezuela consumer price index, 2004?09 (2000=100) 26
Table 32: Venezuela consumer price index, 2009?14 (2000=100) 26
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