News and Magazine in the Philippines to 2013

Introduction

This databook provides key data and information on the news and magazine market in the Philippines. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share (News and Magazine) and company & brand share (Newspaper only). This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for news and magazine in the Philippines increased at a compound annual growth rate of 5.2% between 2003 and 2008.

The newspapers category led the news and magazine market in the Philippines, accounting for a share of 58.3%.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 37
Distribution Analysis 40
Expenditure & consumption per capita 42
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 45
Value Analysis, 2003?08 45
Value Analysis, 2008?13 46
Value Analysis, US$ 2003?08 48
Value Analysis, US$ 2008?13 48
Volume Analysis, 2003?08 50
Volume Analysis, 2008?13 51
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 COUNTRY COMPARISON 58
Value 58
Volume 63
Chapter 7 PHILIPPINES SOCIOECONOMIC PROFILE 67
Country Overview 67
Key Facts 69
Political Overview 71
Economic Overview 72
Chapter 8 PHILIPPINES MACROECONOMIC PROFILE 73
Macroeconomic Indicators 73
Chapter 9 RESEARCH METHODOLOGY 78
Methodology overview 78
Secondary research 79
Market modeling 80
Primary research 81
Data finalization 82
Ongoing research 82
Chapter 10 APPENDIX 83
Future readings 83
How to contact experts in your industry 83
Disclaimer 83
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LIST OF FIGURES
Figure 1: Philippines news and magazine value and value forecast, 2003?13 (PHP m, nominal prices) 17
Figure 2: Philippines news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Philippines news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Philippines news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Philippines news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Philippines newspapers value and value forecast, 2003?13 (PHP m, nominal prices) 30
Figure 7: Philippines newspapers category growth comparison, by value, 2003?13 32
Figure 8: Philippines newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Philippines newspapers category growth comparison, by volume, 2003?13 36
Figure 10: Philippines newspapers company share, by volume, 2007?08 (%) 38
Figure 11: Philippines newspapers distribution channels, by volume, 2007?08 (%) 41
Figure 12: Philippines magazines value and value forecast, 2003?13 (PHP m, nominal prices) 47
Figure 13: Philippines magazines category growth comparison, by value, 2003?13 49
Figure 14: Philippines magazines volume and volume forecast, 2003?13 (Copies m) 52
Figure 15: Philippines magazines category growth comparison, by volume, 2003?13 52
Figure 16: Philippines magazines distribution channels, by volume, 2007?08 (%) 54
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 59
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 62
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 64
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 66
Figure 21: Map of Philippines 70
Figure 22: Annual data review process 79
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Philippines news and magazine value, 2003?08 (PHP m, nominal prices) 15
Table 4: Philippines news and magazine value forecast, 2008?13 (PHP m, nominal prices) 16
Table 5: Philippines news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Philippines news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Philippines news and magazine volume, 2003?08 (Copies m) 20
Table 8: Philippines news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Philippines news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Philippines news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Philippines news and magazine expenditure per capita, 2003?08 (PHP, nominal prices) 25
Table 12: Philippines news and magazine forecast expenditure per capita, 2008?13 (PHP, nominal prices) 25
Table 13: Philippines news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Philippines news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Philippines news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Philippines news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Philippines newspapers value, 2003?08 (PHP m, nominal prices) 28
Table 18: Philippines newspapers value forecast, 2008?13 (PHP m, nominal prices) 29
Table 19: Philippines newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Philippines newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Philippines newspapers volume, 2003?08 (Copies m) 33
Table 22: Philippines newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Philippines newspapers brand share, by volume, 2007?08 (%) 37
Table 24: Philippines newspapers volume, by brand 2007?08 (Copies m) 37
Table 25: Philippines newspapers company share by volume, 2007?08 (%) 39
Table 26: Philippines newspapers volume, by company, 2007?08 (Copies m) 39
Table 27: Philippines newspapers distribution channels, by volume, 2007?08 (%) 40
Table 28: Philippines newspapers volume, by distribution channel, 2007?08 (Copies m) 40
Table 29: Philippines newspapers expenditure per capita, 2003?08 (PHP, nominal prices) 42
Table 30: Philippines newspapers forecast expenditure per capita, 2008?13 (PHP, nominal prices) 42
Table 31: Philippines newspapers expenditure per capita, 2003?08 (US$ nominal prices) 43
Table 32: Philippines newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 43
Table 33: Philippines newspapers consumption per capita, 2003?08 (Copies) 44
Table 34: Philippines newspapers forecast consumption per capita, 2008?13 (Copies) 44
Table 35: Philippines magazines value, 2003?08 (PHP m, nominal prices) 45
Table 36: Philippines magazines value forecast, 2008?13 (PHP m, nominal prices) 46
Table 37: Philippines magazines value, 2003?08 (US$ m nominal prices) 48
Table 38: Philippines magazines value forecast, 2008?13 (US$ m nominal prices) 48
Table 39: Philippines magazines volume, 2003?08 (Copies m) 50
Table 40: Philippines magazines volume forecast, 2008?13 (Copies m) 51
Table 41: Philippines magazines distribution channels, by volume, 2007?08 (%) 53
Table 42: Philippines magazines volume, by distribution channel, 2007?08 (Copies m) 53
Table 43: Philippines magazines expenditure per capita, 2003?08 (PHP, nominal prices) 55
Table 44: Philippines magazines forecast expenditure per capita, 2008?13 (PHP, nominal prices) 55
Table 45: Philippines magazines expenditure per capita, 2003?08 (US$ nominal prices) 56
Table 46: Philippines magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 56
Table 47: Philippines magazines consumption per capita, 2003?08 (Copies) 57
Table 48: Philippines magazines forecast consumption per capita, 2008?13 (Copies) 57
Table 49: Global news and magazine market value, 2008 58
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 61
Table 51: Global news and magazine market volume, 2008 63
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Table 53: Philippines Key Facts 69
Table 54: Philippines population, by age group, 2003?08 (millions) 73
Table 55: Philippines population forecast, by age group, 2008?13 (millions) 74
Table 56: Philippines population, by gender, 2003?08 (millions) 74
Table 57: Philippines population forecast, by gender, 2008?13 (millions) 75
Table 58: Philippines nominal GDP, 2003?08 (PHP bn, nominal prices) 75
Table 59: Philippines nominal GDP forecast, 2008?13 (PHP bn, nominal prices) 75
Table 60: Philippines real GDP, 2003?08 (PHP bn, 2000 prices) 76
Table 61: Philippines real GDP forecast, 2008?13 (PHP bn, 2000 prices) 76
Table 62: Philippines real GDP, 2003?08 (US$ bn, 2000 prices) 76
Table 63: Philippines real GDP forecast, 2008?13 (US$ bn, 2000 prices) 77
Table 64: Philippines consumer price index, 2003?08 (2000=100) 77
Table 65: Philippines consumer price index, 2008?13 (2000=100) 77
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