News and Magazine in Thailand to 2013

Introduction

This databook provides key data and information on the news and magazine market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share (News and Magazine) and company & brand share (Newspaper only). This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for news and magazine in Thailand increased at a compound annual growth rate of 2.2% between 2003 and 2008.

The newspapers category led the news and magazine market in Thailand, accounting for a share of 70.2%.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29
Value Analysis, 2003?08 29
Value Analysis, 2008?13 30
Value Analysis, US$ 2003?08 32
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 38
Distribution Analysis 41
Expenditure & consumption per capita 43
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 46
Value Analysis, 2003?08 46
Value Analysis, 2008?13 47
Value Analysis, US$ 2003?08 49
Value Analysis, US$ 2008?13 49
Volume Analysis, 2003?08 51
Volume Analysis, 2008?13 52
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 COUNTRY COMPARISON 60
Value 60
Volume 65
Chapter 7 THAILAND SOCIOECONOMIC PROFILE 69
Country Overview 69
Key Facts 70
Political Overview 72
Economic Overview 73
Chapter 8 THAILAND MACROECONOMIC PROFILE 74
Macroeconomic Indicators 74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84
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LIST OF FIGURES
Figure 1: Thailand news and magazine value and value forecast, 2003?13 (THB m, nominal prices) 17
Figure 2: Thailand news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Thailand news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Thailand news and magazine category growth comparison, by volume, 2003?13 23
Figure 5: Thailand news and magazine distribution channels, by volume, 2007?08 (%) 25
Figure 6: Thailand newspapers value and value forecast, 2003?13 (THB m, nominal prices) 31
Figure 7: Thailand newspapers category growth comparison, by value, 2003?13 33
Figure 8: Thailand newspapers volume and volume forecast, 2003?13 (Copies m) 36
Figure 9: Thailand newspapers category growth comparison, by volume, 2003?13 37
Figure 10: Thailand newspapers company share, by volume, 2007?08 (%) 39
Figure 11: Thailand newspapers distribution channels, by volume, 2007?08 (%) 42
Figure 12: Thailand magazines value and value forecast, 2003?13 (THB m, nominal prices) 48
Figure 13: Thailand magazines category growth comparison, by value, 2003?13 50
Figure 14: Thailand magazines volume and volume forecast, 2003?13 (Copies m) 53
Figure 15: Thailand magazines category growth comparison, by volume, 2003?13 54
Figure 16: Thailand magazines distribution channels, by volume, 2007?08 (%) 56
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 61
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 64
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 68
Figure 21: Map of Thailand 71
Figure 22: Annual data review process 80
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Thailand news and magazine value, 2003?08 (THB m, nominal prices) 15
Table 4: Thailand news and magazine value forecast, 2008?13 (THB m, nominal prices) 16
Table 5: Thailand news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Thailand news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Thailand news and magazine volume, 2003?08 (Copies m) 20
Table 8: Thailand news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Thailand news and magazine distribution channels, by volume, 2007?08 (%) 24
Table 10: Thailand news and magazine volume, by distribution channel, 2007?08 (Copies m) 24
Table 11: Thailand news and magazine expenditure per capita, 2003?08 (THB, nominal prices) 26
Table 12: Thailand news and magazine forecast expenditure per capita, 2008?13 (THB, nominal prices) 26
Table 13: Thailand news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27
Table 14: Thailand news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27
Table 15: Thailand news and magazine consumption per capita, 2003?08 (Copies) 28
Table 16: Thailand news and magazine forecast consumption per capita, 2008?13 (Copies) 28
Table 17: Thailand newspapers value, 2003?08 (THB m, nominal prices) 29
Table 18: Thailand newspapers value forecast, 2008?13 (THB m, nominal prices) 30
Table 19: Thailand newspapers value, 2003?08 (US$ m nominal prices) 32
Table 20: Thailand newspapers value forecast, 2008?13 (US$ m nominal prices) 32
Table 21: Thailand newspapers volume, 2003?08 (Copies m) 34
Table 22: Thailand newspapers volume forecast, 2008?13 (Copies m) 35
Table 23: Thailand newspapers brand share, by volume, 2007?08 (%) 38
Table 24: Thailand newspapers volume, by brand 2007?08 (Copies m) 38
Table 25: Thailand newspapers company share by volume, 2007?08 (%) 40
Table 26: Thailand newspapers volume, by company, 2007?08 (Copies m) 40
Table 27: Thailand newspapers distribution channels, by volume, 2007?08 (%) 41
Table 28: Thailand newspapers volume, by distribution channel, 2007?08 (Copies m) 41
Table 29: Thailand newspapers expenditure per capita, 2003?08 (THB, nominal prices) 43
Table 30: Thailand newspapers forecast expenditure per capita, 2008?13 (THB, nominal prices) 43
Table 31: Thailand newspapers expenditure per capita, 2003?08 (US$ nominal prices) 44
Table 32: Thailand newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 44
Table 33: Thailand newspapers consumption per capita, 2003?08 (Copies) 45
Table 34: Thailand newspapers forecast consumption per capita, 2008?13 (Copies) 45
Table 35: Thailand magazines value, 2003?08 (THB m, nominal prices) 46
Table 36: Thailand magazines value forecast, 2008?13 (THB m, nominal prices) 47
Table 37: Thailand magazines value, 2003?08 (US$ m nominal prices) 49
Table 38: Thailand magazines value forecast, 2008?13 (US$ m nominal prices) 49
Table 39: Thailand magazines volume, 2003?08 (Copies m) 51
Table 40: Thailand magazines volume forecast, 2008?13 (Copies m) 52
Table 41: Thailand magazines distribution channels, by volume, 2007?08 (%) 55
Table 42: Thailand magazines volume, by distribution channel, 2007?08 (Copies m) 55
Table 43: Thailand magazines expenditure per capita, 2003?08 (THB, nominal prices) 57
Table 44: Thailand magazines forecast expenditure per capita, 2008?13 (THB, nominal prices) 57
Table 45: Thailand magazines expenditure per capita, 2003?08 (US$ nominal prices) 58
Table 46: Thailand magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 58
Table 47: Thailand magazines consumption per capita, 2003?08 (Copies) 59
Table 48: Thailand magazines forecast consumption per capita, 2008?13 (Copies) 59
Table 49: Global news and magazine market value, 2008 60
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 63
Table 51: Global news and magazine market volume, 2008 65
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 68
Table 53: Thailand Key Facts 70
Table 54: Thailand population, by age group, 2003?08 (millions) 74
Table 55: Thailand population forecast, by age group, 2008?13 (millions) 75
Table 56: Thailand population, by gender, 2003?08 (millions) 75
Table 57: Thailand population forecast, by gender, 2008?13 (millions) 76
Table 58: Thailand nominal GDP, 2003?08 (THB bn, nominal prices) 76
Table 59: Thailand nominal GDP forecast, 2008?13 (THB bn, nominal prices) 76
Table 60: Thailand real GDP, 2003?08 (THB bn, 2000 prices) 77
Table 61: Thailand real GDP forecast, 2008?13 (THB bn, 2000 prices) 77
Table 62: Thailand real GDP, 2003?08 (US$ bn, 2000 prices) 77
Table 63: Thailand real GDP forecast, 2008?13 (US$ bn, 2000 prices) 78
Table 64: Thailand consumer price index, 2003?08 (2000=100) 78
Table 65: Thailand consumer price index, 2008?13 (2000=100) 78
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