News and Magazine in Turkey to 2013

Introduction

This databook provides key data and information on the news and magazine market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share (News and Magazine) and company & brand share (Newspaper only). This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for news and magazine in Turkey increased at a compound annual growth rate of 2.2% between 2003 and 2008.

The newspapers category led the news and magazine market in Turkey, accounting for a share of 88.9%.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 COUNTRY COMPARISON 58
Value 58
Volume 63
Chapter 7 TURKEY SOCIOECONOMIC PROFILE 67
Country Overview 67
Key Facts 68
Political Overview 69
Economic Overview 69
Chapter 8 TURKEY MACROECONOMIC PROFILE 70
Macroeconomic Indicators 70
Chapter 9 RESEARCH METHODOLOGY 75
Methodology overview 75
Secondary research 76
Market modeling 77
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 APPENDIX 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80
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LIST OF FIGURES
Figure 1: Turkey news and magazine value and value forecast, 2003?13 (TRY m, nominal prices) 17
Figure 2: Turkey news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Turkey news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Turkey news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Turkey news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Turkey newspapers value and value forecast, 2003?13 (TRY m, nominal prices) 30
Figure 7: Turkey newspapers category growth comparison, by value, 2003?13 32
Figure 8: Turkey newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Turkey newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Turkey newspapers company share, by volume, 2007?08 (%) 37
Figure 11: Turkey newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: Turkey magazines value and value forecast, 2003?13 (TRY m, nominal prices) 46
Figure 13: Turkey magazines category growth comparison, by value, 2003?13 48
Figure 14: Turkey magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: Turkey magazines category growth comparison, by volume, 2003?13 52
Figure 16: Turkey magazines distribution channels, by volume, 2007?08 (%) 54
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 59
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 62
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 64
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 66
Figure 21: Map of Turkey 68
Figure 22: Annual data review process 76
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Turkey news and magazine value, 2003?08 (TRY m, nominal prices) 15
Table 4: Turkey news and magazine value forecast, 2008?13 (TRY m, nominal prices) 16
Table 5: Turkey news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Turkey news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Turkey news and magazine volume, 2003?08 (Copies m) 20
Table 8: Turkey news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Turkey news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Turkey news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Turkey news and magazine expenditure per capita, 2003?08 (TRY, nominal prices) 25
Table 12: Turkey news and magazine forecast expenditure per capita, 2008?13 (TRY, nominal prices) 25
Table 13: Turkey news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Turkey news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Turkey news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Turkey news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Turkey newspapers value, 2003?08 (TRY m, nominal prices) 28
Table 18: Turkey newspapers value forecast, 2008?13 (TRY m, nominal prices) 29
Table 19: Turkey newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Turkey newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Turkey newspapers volume, 2003?08 (Copies m) 33
Table 22: Turkey newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Turkey newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Turkey newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: Turkey newspapers company share by volume, 2007?08 (%) 38
Table 26: Turkey newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: Turkey newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: Turkey newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: Turkey newspapers expenditure per capita, 2003?08 (TRY, nominal prices) 41
Table 30: Turkey newspapers forecast expenditure per capita, 2008?13 (TRY, nominal prices) 41
Table 31: Turkey newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: Turkey newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: Turkey newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: Turkey newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: Turkey magazines value, 2003?08 (TRY m, nominal prices) 44
Table 36: Turkey magazines value forecast, 2008?13 (TRY m, nominal prices) 45
Table 37: Turkey magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: Turkey magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: Turkey magazines volume, 2003?08 (Copies m) 49
Table 40: Turkey magazines volume forecast, 2008?13 (Copies m) 50
Table 41: Turkey magazines distribution channels, by volume, 2007?08 (%) 53
Table 42: Turkey magazines volume, by distribution channel, 2007?08 (Copies m) 53
Table 43: Turkey magazines expenditure per capita, 2003?08 (TRY, nominal prices) 55
Table 44: Turkey magazines forecast expenditure per capita, 2008?13 (TRY, nominal prices) 55
Table 45: Turkey magazines expenditure per capita, 2003?08 (US$ nominal prices) 56
Table 46: Turkey magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 56
Table 47: Turkey magazines consumption per capita, 2003?08 (Copies) 57
Table 48: Turkey magazines forecast consumption per capita, 2008?13 (Copies) 57
Table 49: Global news and magazine market value, 2008 58
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 61
Table 51: Global news and magazine market volume, 2008 63
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Table 53: Turkey Key Facts 68
Table 54: Turkey population, by age group, 2003?08 (millions) 70
Table 55: Turkey population forecast, by age group, 2008?13 (millions) 71
Table 56: Turkey population, by gender, 2003?08 (millions) 71
Table 57: Turkey population forecast, by gender, 2008?13 (millions) 72
Table 58: Turkey nominal GDP, 2003?08 (TRY bn, nominal prices) 72
Table 59: Turkey nominal GDP forecast, 2008?13 (TRY bn, nominal prices) 72
Table 60: Turkey real GDP, 2003?08 (TRY bn, 2000 prices) 73
Table 61: Turkey real GDP forecast, 2008?13 (TRY bn, 2000 prices) 73
Table 62: Turkey real GDP, 2003?08 (US$ bn, 2000 prices) 73
Table 63: Turkey real GDP forecast, 2008?13 (US$ bn, 2000 prices) 74
Table 64: Turkey consumer price index, 2003?08 (2000=100) 74
Table 65: Turkey consumer price index, 2008?13 (2000=100) 74
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