News and Magazine in Vietnam to 2013

Introduction

This databook provides key data and information on the news and magazine market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share (News and Magazine) and company & brand share (Newspaper only). This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for news and magazine in Vietnam increased at a compound annual growth rate of 3.7% between 2003 and 2008.

The newspapers category led the news and magazine market in Vietnam, accounting for a share of 61.3%.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 COUNTRY COMPARISON 57
Value 57
Volume 62
Chapter 7 VIETNAM SOCIOECONOMIC PROFILE 66
Country Overview 66
Key Facts 67
Political Overview 69
Economic Overview 70
Chapter 8 VIETNAM MACROECONOMIC PROFILE 71
Macroeconomic Indicators 71
Chapter 9 RESEARCH METHODOLOGY 76
Methodology overview 76
Secondary research 77
Market modeling 78
Primary research 79
Data finalization 80
Ongoing research 80
Chapter 10 APPENDIX 81
Future readings 81
How to contact experts in your industry 81
Disclaimer 81
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LIST OF FIGURES
Figure 1: Vietnam news and magazine value and value forecast, 2003?13 (VND m, nominal prices) 17
Figure 2: Vietnam news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Vietnam news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Vietnam news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Vietnam news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Vietnam newspapers value and value forecast, 2003?13 (VND m, nominal prices) 30
Figure 7: Vietnam newspapers category growth comparison, by value, 2003?13 32
Figure 8: Vietnam newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Vietnam newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Vietnam newspapers company share, by volume, 2007?08 (%) 37
Figure 11: Vietnam newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: Vietnam magazines value and value forecast, 2003?13 (VND m, nominal prices) 46
Figure 13: Vietnam magazines category growth comparison, by value, 2003?13 48
Figure 14: Vietnam magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: Vietnam magazines category growth comparison, by volume, 2003?13 51
Figure 16: Vietnam magazines distribution channels, by volume, 2007?08 (%) 53
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 58
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 61
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 63
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 65
Figure 21: Map of Vietnam 68
Figure 22: Annual data review process 77
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Vietnam news and magazine value, 2003?08 (VND m, nominal prices) 15
Table 4: Vietnam news and magazine value forecast, 2008?13 (VND m, nominal prices) 16
Table 5: Vietnam news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Vietnam news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Vietnam news and magazine volume, 2003?08 (Copies m) 20
Table 8: Vietnam news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Vietnam news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Vietnam news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Vietnam news and magazine expenditure per capita, 2003?08 (VND, nominal prices) 25
Table 12: Vietnam news and magazine forecast expenditure per capita, 2008?13 (VND, nominal prices) 25
Table 13: Vietnam news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Vietnam news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Vietnam news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Vietnam news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Vietnam newspapers value, 2003?08 (VND m, nominal prices) 28
Table 18: Vietnam newspapers value forecast, 2008?13 (VND m, nominal prices) 29
Table 19: Vietnam newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Vietnam newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Vietnam newspapers volume, 2003?08 (Copies m) 33
Table 22: Vietnam newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Vietnam newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Vietnam newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: Vietnam newspapers company share by volume, 2007?08 (%) 38
Table 26: Vietnam newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: Vietnam newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: Vietnam newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: Vietnam newspapers expenditure per capita, 2003?08 (VND, nominal prices) 41
Table 30: Vietnam newspapers forecast expenditure per capita, 2008?13 (VND, nominal prices) 41
Table 31: Vietnam newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: Vietnam newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: Vietnam newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: Vietnam newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: Vietnam magazines value, 2003?08 (VND m, nominal prices) 44
Table 36: Vietnam magazines value forecast, 2008?13 (VND m, nominal prices) 45
Table 37: Vietnam magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: Vietnam magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: Vietnam magazines volume, 2003?08 (Copies m) 49
Table 40: Vietnam magazines volume forecast, 2008?13 (Copies m) 50
Table 41: Vietnam magazines distribution channels, by volume, 2007?08 (%) 52
Table 42: Vietnam magazines volume, by distribution channel, 2007?08 (Copies m) 52
Table 43: Vietnam magazines expenditure per capita, 2003?08 (VND, nominal prices) 54
Table 44: Vietnam magazines forecast expenditure per capita, 2008?13 (VND, nominal prices) 54
Table 45: Vietnam magazines expenditure per capita, 2003?08 (US$ nominal prices) 55
Table 46: Vietnam magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 55
Table 47: Vietnam magazines consumption per capita, 2003?08 (Copies) 56
Table 48: Vietnam magazines forecast consumption per capita, 2008?13 (Copies) 56
Table 49: Global news and magazine market value, 2008 57
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 60
Table 51: Global news and magazine market volume, 2008 62
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 65
Table 53: Vietnam Key Facts 67
Table 54: Vietnam population, by age group, 2003?08 (millions) 71
Table 55: Vietnam population forecast, by age group, 2008?13 (millions) 72
Table 56: Vietnam population, by gender, 2003?08 (millions) 72
Table 57: Vietnam population forecast, by gender, 2008?13 (millions) 73
Table 58: Vietnam nominal GDP, 2003?08 (VND bn, nominal prices) 73
Table 59: Vietnam nominal GDP forecast, 2008?13 (VND bn, nominal prices) 73
Table 60: Vietnam real GDP, 2003?08 (VND bn, 2000 prices) 74
Table 61: Vietnam real GDP forecast, 2008?13 (VND bn, 2000 prices) 74
Table 62: Vietnam real GDP, 2003?08 (US$ bn, 2000 prices) 74
Table 63: Vietnam real GDP forecast, 2008?13 (US$ bn, 2000 prices) 75
Table 64: Vietnam consumer price index, 2003?08 (2000=100) 75
Table 65: Vietnam consumer price index, 2008?13 (2000=100) 75
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