1. Executive Summary
2. Methodology
3. Live TV Everywhere!
• TV players’ response to evolving consumption patterns
• A cautious simulcast strategy
• Services duplicated across devices
• PC and mobile: the cornerstones of a device diversification strategy
• Spectacular market penetration by tablets
• Use of the game console as a set-top box helping reinvent the TV experience
• Two approaches to accessing live content online consistent with traditional TV
• Apps helping rekindle TV players’ interest in mobile
• Game consoles: midway between an alternative and a complement to traditional receivers
• Tablets a logical successor to smartphones
• What are the prospects for live content?
4. The Rise of the Spectator as Programmer
• Growth in digital recorders
• Rapid adoption of catch-up TV services
• Internet: the leading place for catching up
• Gradual expansion to other devices, especially TV
• Mobile innovations shifted to the iPad
• Catch-up TV, an essentially free service
• Program availability varies by country
• What are the prospects for catch-up TV?
5. When Online Video Content Invades the Small Screen
• Ways that TVs can connect to the Internet
• Classification of content services available on connected TVs
• Video content accessible from TV sets but availability is still limited in practice
• Services offerings are highly localized, differing from country to country…
• …yet very similar within each country
• Comparison of delivery methods
• Player strategies
• What are the prospects for over-the-top content?
6. When TV Reinvents the Internet
• Customizable portals vs. widgets...
• …until the Google TV "revolution"?
• Internet service offerings still limited and relatively consistent from country to country…
• …no matter what the type of player
• What are the prospects for Web TV?
7. The Reign of Smart Set-top Boxes
• STBs as the new linchpin in the battle for audience
• Tool to ensure subscriber loyalty and drive ARPU
• Parallel development of connected boxes
• Essential features: digital hard drive, HD compatibility and connectivity
• Add-on features and services vary by market: media center, widgets/OTT content, double tuner (or more), Wi-Fi, etc.
• What are the prospects for advanced STBs?
8. 3D, or How to Reinvent Blockbuster TV
• More 3D TVs necessary
• 3D on TV still a format limited to blockbuster programming
• Events channels sustained by pay-TV groups; more modest initiatives by existing channels
• VOD services being developed in parallel
• Pay-TV players have access to 3D-compatible set-top boxes already in homes
• 3D consumption potentially boosted by low service costs
• What are the prospects for 3D TV?
[Inhaltsverzeichnis ausblenden]
