North America B2C E-Commerce Report 2010

1.) Key Findings
- Despite the recession in the US economy, online buyers spent USD 29 billion during the 2009 holiday season.
- By the end of the second quarter of 2009, about 7% of US consumers bought goods or conducted financial transactions via cell phone.
- The number of Internet users in the US is forecasted to reach 205 million in 2010, accounting for 66% of the total population.
- The older Canadian generation is the fastest growing segment of online users, quickly catching up to the younger generations.
- The Canadian B2C E-Commerce segment is dominated by US retailers like Sears, Amazon, Home Depot and Toys R Us.

2.) Effective decision support for E-Commerce managers
- E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. yStats.com is the one-stop source for these facts.

3.) Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies

4.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
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5.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

Report Highlights

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USA B2C E-COMMERCE REPORT 2010

1. TRENDS
• 6 Key Trends in US Online Retail 2010
• Online Activities of US Senior (65+) Internet Users, June 2009
• Change in US Online Sales by Business Model, in %, Q1 2009 vs. Q1 2008
• Website Features which increase the Likelihood to Purchase from that Website in the US, in % of Respondents, 2009
• US Female Purchase Decisions - the leading Influences, % of Respondents, August 2009
• Channels Offering the best Deals for US Online Buyers, in % of Respondents, November 2009
• Online Book Market Trends in the US
• US Online Holiday Spending in December 2009
• Top US Gaming Sites, by Unique Visitors and Change vs. 2008, May 2009
• US Mobile Phone Users, millions and Penetration in %, 2008-2013f
• US Mobile Internet Users, millions and Penetration in %, 2008-2013f
• Mobile Content Activities of US Mobile Content Users, in % of Respondents, May 2009
• US M-Commerce Trends: Sales 2009 and Forecast 2010, Products and Applications, Food, Clothing and Apparel, Smartphone Usage, Sterling Commerce Activities, Research via Mobile Phones, Guidance Issues, Platform of Artificial Life, Platform of Demandware, Mobile Loyalty Solution of Motorola
• US T-Commerce Trends: News about T-Commerce Provider iCueTV

2. SALES
• US Total Retail Sales and Sales of Electronic Shopping and Mail-Order Houses, in USD billion, 2002-2008
• US B2C E-Commerce Sales, in USD billion and % Increase vs. prior year, 2008-2014f
• US B2C E-Commerce Sales, by Retail and Online Travel Sales, in USD billion and % change, 2008-2013f

3. SHARES
• US B2C E-Commerce as a % of total Retail Sales, 2007-2008

4. PRODUCTS
• Top Growing US B2C E-Commerce Categories, in %, 2008 vs. 2007
• Top 10 Online Purchase/Transaction Categories among US Adult Online Buyers, in % of Respondents, 2008

5. USERS / SHOPPERS
• Development of Internet Users and its Percentage of Country Population in the US, 2007-2013f
• Development of Internet Shoppers and their Percentage of Internet Users in the US, 2006-2011f
• Total Broadband Subscribers in the US, compared to Germany and the OECD, 2003-June 2008
• Total Broadband Subscribers per 100 Inhabitants in the US, compared to Germany & OECD Average, 2003-June 2008
• Broadband Subscribers in the US, by Access Technology, compared to the OECD Average in %, June 2008

6. PLAYERS
• Top 10 US Internet Retailers, by Web Sales in USD billion, 2008
• Top 10 US Internet Retailers by Unique Visitors and Audience Reach, February 2010
• Top 10 US Internet Retailers Based on Conversion Rate, November 2009
• Favorite 50 US Internet Retailers
• Facts about Amazon.com
• Facts about Staples.com
• Facts about Dell.com
• News about Zappos.com
• News about Walmart.com
• News about Target.com
• News about Talbots.com
• News about eBay.com
• News about Nordstrom.com


CANADA B2C E-COMMERCE REPORT 2010

1. TRENDS
• Internet Usage in Canada
• Internet Access in Canada
• Internet Sales in Canada
• Reasons for going online according to Canadian Internet Users, by Age, % of Respondents, June-July 09
• Top 10 most popular Canadian Internet Categories, August-September 2009
• Top Canadian Online Video Properties, by Videos Viewed, Home and Work Locations, February 2009
• Top Canadian Online Video Properties, by Unique Viewers, Home and Work Locations, February 2009

2. SALES
• Retail Sales and Sales of Electronic Shopping and Mail-Order Houses in Canada, in CAD billion, 2005-2008
• B2C E-Commerce Sales in Canada, in CAD billion, 2007-2012f

3. SHARES
• B2C E-Commerce Share of Total Retail Sales in Canada, in %, 2007-2008

4. PRODUCTS
• Types of Products ordered online by Canadian Individuals, in %, 2007

5. USERS / SHOPPERS
• Development of Internet Users and its Percentage of Country Population in Canada, 2008-2013f
• Development of Broadband Households and its Percentage of Total Households in Canada, 2007-2012f
• Total Broadband Subscribers in Canada, compared to Germany, USA and the OECD, 2003-June 2008
• Broadband Subscribers per 100 Inhabitants in Canada, comp. to Germany, USA and OECD Average, 2003-June 2008
• Broadband Subscribers in Canada, by Access Technology, compared to the OECD Average, in %, June 2008

6. PLAYERS
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players in Canada; by Unique Visitors and Audience Reach, February 2010
• News about Niche Internet Retailers
• News about Sportchek.ca
• News about Wishabi.ca

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