TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: nuts and seeds 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Nuts and Seeds 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Nuts and seeds, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Nuts and seeds, Hong Kong, category growth comparison, by value, 2004?14 13
Figure 3: Nuts and seeds, Hong Kong, volume by segment (kg, million), 2004?14 16
Figure 4: Nuts and seeds, Hong Kong, category growth comparison, by volume, 2004?14 16
Figure 5: Nuts and seeds, Hong Kong, company share by value (%), 2008?09 19
Figure 6: Nuts and seeds, Hong Kong, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Nuts and seeds category definitions 3
Table 2: Nuts and seeds distribution channels 4
Table 3: Nuts and seeds, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Nuts and seeds, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Nuts and seeds, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Nuts and seeds, Hong Kong, value forecast by segment ($m), 2009?14 12
Table 7: Nuts and seeds, Hong Kong, volume by segment (kg, million), 2004?09 14
Table 8: Nuts and seeds, Hong Kong, volume forecast by segment (kg, million), 2009?14 15
Table 9: Nuts and seeds, Hong Kong, brand share by value (%), 2008?09 17
Table 10: Nuts and seeds, Hong Kong, value by brand (HK$m), 2008?09 18
Table 11: Nuts and seeds, Hong Kong, company share by value (%), 2008?09 20
Table 12: Nuts and seeds, Hong Kong, value by company (HK$m), 2008?09 20
Table 13: Nuts and seeds, Hong Kong, distribution channels by value (%), 2008?09 21
Table 14: Nuts and seeds, Hong Kong, value by distribution channel (HK$m), 2008?09 21
Table 15: Nuts and seeds, Hong Kong, expenditure per capita (HK$), 2004?09 23
Table 16: Nuts and seeds, Hong Kong, forecast expenditure per capita (HK$), 2009?14 23
Table 17: Nuts and seeds, Hong Kong, expenditure per capita ($), 2004?09 24
Table 18: Nuts and seeds, Hong Kong, forecast expenditure per capita ($), 2009?14 24
Table 19: Nuts and seeds, Hong Kong, consumption per capita (kg), 2004?09 25
Table 20: Nuts and seeds, Hong Kong, forecast consumption per capita (kg), 2009?14 25
Table 21: Hong Kong population, by age group, 2004?09 (millions) 26
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 27
Table 23: Hong Kong population, by gender, 2004?09 (millions) 27
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 28
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 28
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 28
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 29
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 29
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 30
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 30
[Inhaltsverzeichnis ausblenden]