TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: nuts and seeds 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Nuts and Seeds 9
Value analysis (Polish Zloty), 2004?09 9
Value analysis (Polish Zloty), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Nuts and seeds, Poland, value by segment (PLNm), 2004?14 11
Figure 2: Nuts and seeds, Poland, category growth comparison, by value, 2004?14 13
Figure 3: Nuts and seeds, Poland, volume by segment (kg, million), 2004?14 16
Figure 4: Nuts and seeds, Poland, category growth comparison, by volume, 2004?14 16
Figure 5: Nuts and seeds, Poland, company share by value (%), 2008?09 19
Figure 6: Nuts and seeds, Poland, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Nuts and seeds category definitions 3
Table 2: Nuts and seeds distribution channels 4
Table 3: Nuts and seeds, Poland, value by segment (PLNm), 2004?09 9
Table 4: Nuts and seeds, Poland, value forecast by segment (PLNm), 2009?14 10
Table 5: Nuts and seeds, Poland, value by segment ($m), 2004?09 12
Table 6: Nuts and seeds, Poland, value forecast by segment ($m), 2009?14 12
Table 7: Nuts and seeds, Poland, volume by segment (kg, million), 2004?09 14
Table 8: Nuts and seeds, Poland, volume forecast by segment (kg, million), 2009?14 15
Table 9: Nuts and seeds, Poland, brand share by value (%), 2008?09 17
Table 10: Nuts and seeds, Poland, value by brand (PLNm), 2008?09 18
Table 11: Nuts and seeds, Poland, company share by value (%), 2008?09 20
Table 12: Nuts and seeds, Poland, value by company (PLNm), 2008?09 20
Table 13: Nuts and seeds, Poland, distribution channels by value (%), 2008?09 21
Table 14: Nuts and seeds, Poland, value by distribution channel (PLNm), 2008?09 21
Table 15: Nuts and seeds, Poland, expenditure per capita (PLN), 2004?09 23
Table 16: Nuts and seeds, Poland, forecast expenditure per capita (PLN), 2009?14 23
Table 17: Nuts and seeds, Poland, expenditure per capita ($), 2004?09 24
Table 18: Nuts and seeds, Poland, forecast expenditure per capita ($), 2009?14 24
Table 19: Nuts and seeds, Poland, consumption per capita (kg), 2004?09 25
Table 20: Nuts and seeds, Poland, forecast consumption per capita (kg), 2009?14 25
Table 21: Poland population, by age group, 2004?09 (millions) 26
Table 22: Poland population forecast, by age group, 2009?14 (millions) 27
Table 23: Poland population, by gender, 2004?09 (millions) 27
Table 24: Poland population forecast, by gender, 2009?14 (millions) 28
Table 25: Poland nominal GDP, 2004?09 (PLNbn, nominal prices) 28
Table 26: Poland nominal GDP forecast, 2009?14 (PLNbn, nominal prices) 28
Table 27: Poland real GDP, 2004?09 (PLNbn, 2000 prices) 29
Table 28: Poland real GDP forecast, 2009?14 (PLNbn, 2000 prices) 29
Table 29: Poland real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Poland real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Poland consumer price index, 2004?09 (2000=100) 30
Table 32: Poland consumer price index, 2009?14 (2000=100) 30
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