TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oils and fats 2
Summary category level: oils 3
Summary category level: solid fats 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (US Dollar), 2003?08 17
Value analysis (US Dollar), 2008?13 18
Volume analysis, 2003?08 20
Volume analysis, 2008?13 21
Company and brand share analysis 23
Distribution analysis 26
Expenditure and consumption per capita 28
Chapter 4 Leading Company Profiles 30
The J.M. Smucker Company 30
ConAgra Foods, Inc. 32
Chapter 5 Category Analysis: Oils 34
Value analysis (US Dollar), 2003?08 34
Value analysis (US Dollar), 2008?13 36
Volume analysis, 2003?08 40
Volume analysis, 2008?13 42
Company and brand share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Solid Fats 54
Value analysis (US Dollar), 2003?08 54
Value analysis (US Dollar), 2008?13 55
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Country Comparison 66
Value 66
Volume 70
Market share 74
Chapter 8 PESTLE Analysis 75
Summary 75
Political analysis 76
Economic analysis 79
Social analysis 83
Technological analysis 87
Legal analysis 91
Environmental analysis 94
Chapter 9 New Product Development 98
Product launches over time 98
Recent product launches 100
Chapter 10 Macroeconomic Profile 101
Macroeconomic indicators 101
Chapter 11 Research Methodology 106
Methodology overview 106
Secondary research 107
Market modeling 108
Creating an initial data model 108
Revising the initial data model 108
Creating a final estimate 109
Creating demographic value splits 109
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 12 APPENDIX 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111
LIST OF FIGURES
Figure 1: Oils and fats, US, value by category ($m), 2003?13 19
Figure 2: Oils and fats, US, category growth comparison, by value, 2003?13 19
Figure 3: Oils and fats, US, volume by category (kg/liters, million), 2003?13 22
Figure 4: Oils and fats, US, category growth comparison, by volume, 2003?13 22
Figure 5: Oils and fats, US, company share by value (%), 2007?08 24
Figure 6: Oils and fats, US, distribution channels by value (%), 2007?08 27
Figure 7: Oils, US, value by segment ($m), 2003?13 38
Figure 8: Oils, US, category growth comparison, by value, 2003?13 39
Figure 9: Oils, US, volume by segment (liters, million), 2003?13 44
Figure 10: Oils, US, category growth comparison, by volume, 2003?13 44
Figure 11: Oils, US, company share by value (%), 2007?08 46
Figure 12: Oils, US, distribution channels by value (%), 2007?08 49
Figure 13: Solid fats, US, value by segment ($m), 2003?13 56
Figure 14: Solid fats, US, category growth comparison, by value, 2003?13 56
Figure 15: Solid fats, US, volume by segment (kg, million), 2003?13 59
Figure 16: Solid fats, US, category growth comparison, by volume, 2003?13 59
Figure 17: Solid fats, US, distribution channels by value (%), 2007?08 63
Figure 18: Global oils and fats market split (value terms, 2008), top five countries 67
Figure 19: Global oils and fats market value, 2003–08, top five countries 69
Figure 20: Global oils and fats market split (volume terms, 2008), top five countries 71
Figure 21: Global oils and fats market volume, 2003–08, top five countries 73
Figure 22: Annual data review process 107
LIST OF TABLES
Table 1: Oils and fats category definitions 7
Table 2: Oils and fats distribution channels 8
Table 3: Oils and fats, US, value by category ($m), 2003?08 17
Table 4: Oils and fats, US, value forecast by category ($m), 2008?13 18
Table 5: Oils and fats, US, volume by category (kg/liters, million), 2003?08 20
Table 6: Oils and fats, US, volume forecast by category (kg/liters, million), 2008?13 21
Table 7: Oils and fats, US, brand share by value (%), 2007?08 23
Table 8: Oils and fats, US, value by brand ($m), 2007?08 23
Table 9: Oils and fats, US, company share by value (%), 2007?08 25
Table 10: Oils and fats, US, value by company ($m), 2007?08 25
Table 11: Oils and fats, US, distribution channels by value (%), 2007?08 26
Table 12: Oils and fats, US, value by distribution channel ($m), 2007?08 26
Table 13: Oils and fats, US, expenditure per capita ($), 2003?08 28
Table 14: Oils and fats, US, forecast expenditure per capita ($), 2008?13 28
Table 15: Oils and fats, US, consumption per capita (kg/liters), 2003?08 29
Table 16: Oils and fats, US, forecast consumption per capita (kg/liters), 2008?13 29
Table 17: The J.M. Smucker Company key facts 30
Table 18: ConAgra Foods, Inc. key facts 32
Table 19: Oils, US, value by segment ($m), 2003?08 35
Table 20: Oils, US, value forecast by segment ($m), 2008?13 37
Table 21: Oils, US, volume by segment (liters, million), 2003?08 41
Table 22: Oils, US, volume forecast by segment (liters, million), 2008?13 43
Table 23: Oils, US, brand share by value (%), 2007?08 45
Table 24: Oils, US, value by brand ($m), 2007?08 45
Table 25: Oils, US, company share by value (%), 2007?08 47
Table 26: Oils, US, value by company ($m), 2007?08 47
Table 27: Oils, US, distribution channels by value (%), 2007?08 48
Table 28: Oils, US, value by distribution channel ($m), 2007?08 48
Table 29: Oils, US, expenditure per capita ($), 2003?08 50
Table 30: Oils, US, forecast expenditure per capita ($), 2008?13 51
Table 31: Oils, US, consumption per capita (liters), 2003?08 52
Table 32: Oils, US, forecast consumption per capita (liters), 2008?13 53
Table 33: Solid fats, US, value by segment ($m), 2003?08 54
Table 34: Solid fats, US, value forecast by segment ($m), 2008?13 55
Table 35: Solid fats, US, volume by segment (kg, million), 2003?08 57
Table 36: Solid fats, US, volume forecast by segment (kg, million), 2008?13 58
Table 37: Solid fats, US, brand share by value (%), 2007?08 60
Table 38: Solid fats, US, value by brand ($m), 2007?08 60
Table 39: Solid fats, US, company share by value (%), 2007?08 61
Table 40: Solid fats, US, value by company ($m), 2007?08 61
Table 41: Solid fats, US, distribution channels by value (%), 2007?08 62
Table 42: Solid fats, US, value by distribution channel ($m), 2007?08 62
Table 43: Solid fats, US, expenditure per capita ($), 2003?08 64
Table 44: Solid fats, US, forecast expenditure per capita ($), 2008?13 64
Table 45: Solid fats, US, consumption per capita (kg), 2003?08 65
Table 46: Solid fats, US, forecast consumption per capita (kg), 2008?13 65
Table 47: Global oils and fats market value, 2008 66
Table 48: Global oils and fats market split (value terms ($m), 2008), top five countries 69
Table 49: Global oils and fats market volume, 2008 70
Table 50: Global oils and fats market split (volume terms, 2008), top five countries 73
Table 51: Leading players, top five countries 74
Table 52: Analysis of the US’s political landscape 76
Table 53: Analysis of the US economy 79
Table 54: Analysis of the US’s social system 83
Table 55: Analysis of the US’s technology landscape 87
Table 56: Analysis of the US’s legal landscape 91
Table 57: Analysis of the US’s environmental landscape 94
Table 58: US oils and fats new product launches reports, by company (top five companies), 2009 98
Table 59: US oils and fats new product launches SKUs, by company (top five companies), 2009 98
Table 60: US oils and fats new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 99
Table 61: US oils and fats new product launches (reports), by ingredients (top 10 ingredients), 2009 99
Table 62: US oils and fats new product launches (reports), by package tags or claims (top 10 claims), 2009 100
Table 63: US oils and fats new product launches - recent five launches 2009 100
Table 64: US population, by age group, 2003?08 (millions) 101
Table 65: US population forecast, by age group, 2008?13 (millions) 102
Table 66: US population, by gender, 2003?08 (millions) 102
Table 67: US population forecast, by gender, 2008?13 (millions) 103
Table 68: US nominal GDP, 2003?08 ($bn, nominal prices) 103
Table 69: US nominal GDP forecast, 2008?13 ($bn, nominal prices) 103
Table 70: US real GDP, 2003?08 ($bn, 2000 prices) 104
Table 71: US real GDP forecast, 2008?13 ($bn, 2000 prices) 104
Table 72: US consumer price index, 2003?08 (2000=100) 104
Table 73: US consumer price index, 2008?13 (2000=100) 105
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