Oils and Fats in Brazil to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oils and fats 2
Summary category level: oils 3
Summary category level: solid fats 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Brazilian Real), 2003?08 17
Value analysis (Brazilian Real), 2008?13 18
Value analysis (US dollars), 2003?08 20
Value analysis (US dollars), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company and brand share analysis 25
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profiles 34
Cargill, Incorporated 34
Bunge Limited 39
Chapter 5 Category Analysis: Oils 41
Value analysis (Brazilian Real), 2003?08 41
Value analysis (Brazilian Real), 2008?13 43
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 49
Volume analysis, 2008?13 51
Company and brand share analysis 55
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Solid Fats 67
Value analysis (Brazilian Real), 2003?08 67
Value analysis (Brazilian Real), 2008?13 68
Value analysis (US dollars), 2003?08 70
Value analysis (US dollars), 2008?13 70
Volume analysis, 2003?08 72
Volume analysis, 2008?13 73
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 7 Country Comparison 83
Value 83
Volume 87
Market share 91
Chapter 8 PESTLE Analysis 92
Summary 92
Political analysis 94
Economic analysis 97
Social analysis 102
Technology analysis 106
Legal analysis 110
Environmental analysis 114
Chapter 9 New Product Development 118
Product launches over time 118
Recent product launches 120
Chapter 10 Macroeconomic Profile 121
Macroeconomic indicators 121
Chapter 11 Research Methodology 126
Methodology overview 126
Secondary research 127
Market modeling 128
Creating an initial data model 128
Revising the initial data model 128
Creating a final estimate 129
Creating demographic value splits 129
Primary research 129
Data finalization 130
Ongoing research 130
Chapter 12 APPENDIX 131
Future readings 131
How to contact experts in your industry 131
Disclaimer 131

LIST OF FIGURES
Figure 1: Oils and fats, Brazil, value by category (BRLm), 2003?13 19
Figure 2: Oils and fats, Brazil, category growth comparison, by value, 2003?13 21
Figure 3: Oils and fats, Brazil, volume by category (kg/liters, million), 2003?13 24
Figure 4: Oils and fats, Brazil, category growth comparison, by volume, 2003?13 24
Figure 5: Oils and fats, Brazil, company share by value (%), 2007?08 27
Figure 6: Oils and fats, Brazil, distribution channels by value (%), 2007?08 30
Figure 7: Oils, Brazil, value by segment (BRLm), 2003?13 45
Figure 8: Oils, Brazil, category growth comparison, by value, 2003?13 48
Figure 9: Oils, Brazil, volume by segment (liters, million), 2003?13 53
Figure 10: Oils, Brazil, category growth comparison, by volume, 2003?13 54
Figure 11: Oils, Brazil, company share by value (%), 2007?08 57
Figure 12: Oils, Brazil, distribution channels by value (%), 2007?08 60
Figure 13: Solid fats, Brazil, value by segment (BRLm), 2003?13 69
Figure 14: Solid fats, Brazil, category growth comparison, by value, 2003?13 71
Figure 15: Solid fats, Brazil, volume by segment (kg, million), 2003?13 74
Figure 16: Solid fats, Brazil, category growth comparison, by volume, 2003?13 74
Figure 17: Solid fats, Brazil, company share by value (%), 2007?08 76
Figure 18: Solid fats, Brazil, distribution channels by value (%), 2007?08 79
Figure 19: Global oils and fats market split (value terms, 2008), top five countries 84
Figure 20: Global oils and fats market value, 2003–08, top five countries 86
Figure 21: Global oils and fats market split (volume terms, 2008), top five countries 88
Figure 22: Global oils and fats market volume, 2003–08, top five countries 90
Figure 23: Annual data review process 127

LIST OF TABLES
Table 1: Oils and fats category definitions 7
Table 2: Oils and fats distribution channels 8
Table 3: Oils and fats, Brazil, value by category (BRLm), 2003?08 17
Table 4: Oils and fats, Brazil, value forecast by category (BRLm), 2008?13 18
Table 5: Oils and fats, Brazil, value by category ($m), 2003?08 20
Table 6: Oils and fats, Brazil, value forecast by category ($m), 2008?13 20
Table 7: Oils and fats, Brazil, volume by category (kg/liters, million), 2003?08 22
Table 8: Oils and fats, Brazil, volume forecast by category (kg/liters, million), 2008?13 23
Table 9: Oils and fats, Brazil, brand share by value (%), 2007?08 25
Table 10: Oils and fats, Brazil, value by brand (BRLm), 2007?08 26
Table 11: Oils and fats, Brazil, company share by value (%), 2007?08 28
Table 12: Oils and fats, Brazil, value by company (BRLm), 2007?08 28
Table 13: Oils and fats, Brazil, distribution channels by value (%), 2007?08 29
Table 14: Oils and fats, Brazil, value by distribution channel (BRLm), 2007?08 29
Table 15: Oils and fats, Brazil, expenditure per capita (BRL), 2003?08 31
Table 16: Oils and fats, Brazil, forecast expenditure per capita (BRL), 2008?13 31
Table 17: Oils and fats, Brazil, expenditure per capita ($), 2003?08 32
Table 18: Oils and fats, Brazil, forecast expenditure per capita ($), 2008?13 32
Table 19: Oils and fats, Brazil, consumption per capita (kg/liters), 2003?08 33
Table 20: Oils and fats, Brazil, forecast consumption per capita (kg/liters), 2008?13 33
Table 21: Cargill, Incorporated key facts 34
Table 22: Bunge Limited key facts 39
Table 23: Oils, Brazil, value by segment (BRLm), 2003?08 42
Table 24: Oils, Brazil, value forecast by segment (BRLm), 2008?13 44
Table 25: Oils, Brazil, value by segment ($m), 2003?08 46
Table 26: Oils, Brazil, value forecast by segment ($m), 2008?13 47
Table 27: Oils, Brazil, volume by segment (liters, million), 2003?08 50
Table 28: Oils, Brazil, volume forecast by segment (liters, million), 2008?13 52
Table 29: Oils, Brazil, brand share by value (%), 2007?08 55
Table 30: Oils, Brazil, value by brand (BRLm), 2007?08 56
Table 31: Oils, Brazil, company share by value (%), 2007?08 58
Table 32: Oils, Brazil, value by company (BRLm), 2007?08 58
Table 33: Oils, Brazil, distribution channels by value (%), 2007?08 59
Table 34: Oils, Brazil, value by distribution channel (BRLm), 2007?08 59
Table 35: Oils, Brazil, expenditure per capita (BRL), 2003?08 61
Table 36: Oils, Brazil, forecast expenditure per capita (BRL), 2008?13 62
Table 37: Oils, Brazil, expenditure per capita ($), 2003?08 63
Table 38: Oils, Brazil, forecast expenditure per capita ($), 2008?13 64
Table 39: Oils, Brazil, consumption per capita (liters), 2003?08 65
Table 40: Oils, Brazil, forecast consumption per capita (liters), 2008?13 66
Table 41: Solid fats, Brazil, value by segment (BRLm), 2003?08 67
Table 42: Solid fats, Brazil, value forecast by segment (BRLm), 2008?13 68
Table 43: Solid fats, Brazil, value by segment ($m), 2003?08 70
Table 44: Solid fats, Brazil, value forecast by segment ($m), 2008?13 70
Table 45: Solid fats, Brazil, volume by segment (kg, million), 2003?08 72
Table 46: Solid fats, Brazil, volume forecast by segment (kg, million), 2008?13 73
Table 47: Solid fats, Brazil, brand share by value (%), 2007?08 75
Table 48: Solid fats, Brazil, value by brand (BRLm), 2007?08 75
Table 49: Solid fats, Brazil, company share by value (%), 2007?08 77
Table 50: Solid fats, Brazil, value by company (BRLm), 2007?08 77
Table 51: Solid fats, Brazil, distribution channels by value (%), 2007?08 78
Table 52: Solid fats, Brazil, value by distribution channel (BRLm), 2007?08 78
Table 53: Solid fats, Brazil, expenditure per capita (BRL), 2003?08 80
Table 54: Solid fats, Brazil, forecast expenditure per capita (BRL), 2008?13 80
Table 55: Solid fats, Brazil, expenditure per capita ($), 2003?08 81
Table 56: Solid fats, Brazil, forecast expenditure per capita ($), 2008?13 81
Table 57: Solid fats, Brazil, consumption per capita (kg), 2003?08 82
Table 58: Solid fats, Brazil, forecast consumption per capita (kg), 2008?13 82
Table 59: Global oils and fats market value, 2008 83
Table 60: Global oils and fats market split (value terms ($m), 2008), top five countries 86
Table 61: Global oils and fats market volume, 2008 87
Table 62: Global oils and fats market split (volume terms, 2008), top five countries 90
Table 63: Leading players, top five countries 91
Table 64: Analysis of Brazil’s political landscape 94
Table 65: Analysis of Brazil’s economy 97
Table 66: Analysis of Brazil’s social system 102
Table 67: Analysis of Brazil’s technology landscape 106
Table 68: Analysis of Brazil’s legal landscape 110
Table 69: Analysis of Brazil’s environmental landscape 114
Table 70: Brazil oils and fats new product launches reports, by company (top five companies), 2009 118
Table 71: Brazil oils and fats new product launches SKUs, by company (top five companies), 2009 118
Table 72: Brazil oils and fats new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 119
Table 73: Brazil oils and fats new product launches (reports), by ingredients, 2009 119
Table 74: Brazil oils and fats new product launches (reports), by package tags or claims, 2009 120
Table 75: Brazil oils and fats new product launches - recent five launches (2009) 120
Table 76: Brazil population, by age group, 2003?08 (millions) 121
Table 77: Brazil population forecast, by age group, 2008?13 (millions) 122
Table 78: Brazil population, by gender, 2003?08 (millions) 122
Table 79: Brazil population forecast, by gender, 2008?13 (millions) 123
Table 80: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 123
Table 81: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 123
Table 82: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 124
Table 83: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 124
Table 84: Brazil real GDP, 2003?08 ($bn, 2000 prices) 124
Table 85: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 125
Table 86: Brazil consumer price index, 2003?08 (2000=100) 125
Table 87: Brazil consumer price index, 2008?13 (2000=100) 125



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