TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oils and fats 2
Summary category level: oils 3
Summary category level: solid fats 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Overview 14
Value Analysis 14
Volume Analysis 15
Chapter 4 Middle East and Africa Oils and Fats: Market Overview 16
Value analysis (US Dollar), 2004?09 16
Value analysis (US Dollar), 2009?14 17
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Company share analysis 22
Distribution analysis 25
Expenditure and consumption per capita 27
Chapter 5 Leading Company Profiles 29
Savola Group 29
Unilever 31
Chapter 6 Category Analysis: Oils 33
Value analysis (US Dollar), 2004?09 33
Value analysis (US Dollar), 2009?14 35
Volume analysis, 2004?09 38
Volume analysis, 2009?14 40
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Solid Fats 52
Value analysis (US Dollar), 2004?09 52
Value analysis (US Dollar), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 8 Research Methodology 65
Methodology overview 65
Secondary research 66
Market modeling 67
Creating an initial data model 67
Revising the initial data model 67
Creating a final estimate 68
Creating demographic value splits 68
Primary research 68
Data finalization 69
Ongoing research 69
Chapter 9 Appendix 70
Future readings 70
How to contact experts in your industry 70
Disclaimer 70
LIST OF FIGURES
Figure 1: Oils and fats, Middle East and Africa, value by category ($m), 2004?14 18
Figure 2: Oils and fats, Middle East and Africa, category growth comparison, by value, 2004?14 18
Figure 3: Oils and fats, Middle East and Africa, volume by category (kg/liters, million), 2004?14 21
Figure 4: Oils and fats, Middle East and Africa, category growth comparison, by volume, 2004?14 21
Figure 5: Oils and fats, Middle East and Africa, company share (top five companies) by value (%), 2008?09 24
Figure 6: Oils and fats, Middle East and Africa, distribution channels by value (%), 2008?09 26
Figure 7: Oils, Middle East and Africa, value by segment ($m), 2004?14 37
Figure 8: Oils, Middle East and Africa, volume by segment (liters, million), 2004?14 42
Figure 9: Oils, Middle East and Africa, company share (top five companies) by value (%), 2008?09 45
Figure 10: Oils, Middle East and Africa, distribution channels by value (%), 2008?09 47
Figure 11: Solid fats, Middle East and Africa, value by segment ($m), 2004?14 54
Figure 12: Solid fats, Middle East and Africa, category growth comparison, by value, 2004?14 54
Figure 13: Solid fats, Middle East and Africa, volume by segment (kg, million), 2004?14 57
Figure 14: Solid fats, Middle East and Africa, category growth comparison, by volume, 2004?14 57
Figure 15: Solid fats, Middle East and Africa, company share (top five companies) by value (%), 2008?09 60
Figure 16: Solid fats, Middle East and Africa, distribution channels by value (%), 2008?09 62
Figure 17: Annual data review process 66
LIST OF TABLES
Table 1: Oils and fats category definitions 7
Table 2: Oils and fats distribution channels 8
Table 3: Oils and fats, Middle East and Africa, value (country-wise), 2004?09 ($m) 14
Table 4: Oils and fats, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m). 14
Table 5: Oils and fats, Middle East and Africa, volume (country-wise), 2004?09 (kg/liters, million) 15
Table 6: Oils and fats, Middle East and Africa, volume (country-wise) forecast, 2009?14 (kg/liters, million) 15
Table 7: Oils and fats, Middle East and Africa, value by category ($m), 2004?09 16
Table 8: Oils and fats, Middle East and Africa, value forecast by category ($m), 2009?14 17
Table 9: Oils and fats, Middle East and Africa, volume by category (kg/liters, million), 2004?09 19
Table 10: Oils and fats, Middle East and Africa, volume forecast by category (kg/liters, million), 2009?14 20
Table 11: Oils and fats, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 22
Table 12: Oils and fats, Middle East and Africa, value by company ($m), 2008?09 23
Table 13: Oils and fats, Middle East and Africa, distribution channels by value (%), 2008?09 25
Table 14: Oils and fats, Middle East and Africa, value by distribution channel ($m), 2008?09 25
Table 15: Oils and fats, Middle East and Africa, expenditure per capita ($), 2004?09 27
Table 16: Oils and fats, Middle East and Africa, forecast expenditure per capita ($), 2009?14 27
Table 17: Oils and fats, Middle East and Africa, consumption per capita (kg/liters), 2004?09 28
Table 18: Oils and fats, Middle East and Africa, forecast consumption per capita (kg/liters), 2009?14 28
Table 19: Savola Group key facts 29
Table 20: Unilever key facts 31
Table 21: Oils, Middle East and Africa, value by segment ($m), 2004?09 34
Table 22: Oils, Middle East and Africa, value forecast by segment ($m), 2009?14 36
Table 23: Oils, Middle East and Africa, volume by segment (liters, million), 2004?09 39
Table 24: Oils, Middle East and Africa, volume forecast by segment (liters, million), 2009?14 41
Table 25: Oils, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 43
Table 26: Oils, Middle East and Africa, value by company ($m), 2008?09 44
Table 27: Oils, Middle East and Africa, distribution channels by value (%), 2008?09 46
Table 28: Oils, Middle East and Africa, value by distribution channel ($m), 2008?09 46
Table 29: Oils, Middle East and Africa, expenditure per capita ($), 2004?09 48
Table 30: Oils, Middle East and Africa, forecast expenditure per capita ($), 2009?14 49
Table 31: Oils, Middle East and Africa, consumption per capita (liters), 2004?09 50
Table 32: Oils, Middle East and Africa, forecast consumption per capita (liters), 2009?14 51
Table 33: Solid fats, Middle East and Africa, value by segment ($m), 2004?09 52
Table 34: Solid fats, Middle East and Africa, value forecast by segment ($m), 2009?14 53
Table 35: Solid fats, Middle East and Africa, volume by segment (kg, million), 2004?09 55
Table 36: Solid fats, Middle East and Africa, volume forecast by segment (kg, million), 2009?14 56
Table 37: Solid fats, Middle East and Africa, company share by value (%), 2008?09 58
Table 38: Solid fats, Middle East and Africa, value by company ($m), 2008?09 59
Table 39: Solid fats, Middle East and Africa, distribution channels by value (%), 2008?09 61
Table 40: Solid fats, Middle East and Africa, value by distribution channel ($m), 2008?09 61
Table 41: Solid fats, Middle East and Africa, expenditure per capita ($), 2004?09 63
Table 42: Solid fats, Middle East and Africa, forecast expenditure per capita ($), 2009?14 63
Table 43: Solid fats, Middle East and Africa, consumption per capita (kg), 2004?09 64
Table 44: Solid fats, Middle East and Africa, forecast consumption per capita (kg), 2009?14 64
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