TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oils and fats 2
Summary category level: oils 3
Summary category level: solid fats 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Overview 14
Value Analysis 14
Volume Analysis 16
Chapter 4 Western Europe Oils and Fats: Market Overview 18
Value analysis (US Dollar), 2004?09 18
Value analysis (US Dollar), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Company share analysis 24
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 5 Leading Company Profile 31
Unilever 31
Chapter 6 Category Analysis: Oils 33
Value analysis (US Dollar), 2004?09 33
Value analysis (US Dollar), 2009?14 35
Volume analysis, 2004?09 39
Volume analysis, 2009?14 41
Company share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 7 Category Analysis: Solid Fats 54
Value analysis (US Dollar), 2004?09 54
Value analysis (US Dollar), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 8 Research Methodology 67
Methodology overview 67
Secondary research 68
Market modeling 69
Creating an initial data model 69
Revising the initial data model 69
Creating a final estimate 70
Creating demographic value splits 70
Primary research 70
Data finalization 71
Ongoing research 71
Chapter 9 Appendix 72
Future readings 72
How to contact experts in your industry 72
Disclaimer 72
LIST OF FIGURES
Figure 1: Oils and fats, Western Europe, value by category ($m), 2004?14 20
Figure 2: Oils and fats, Western Europe, category growth comparison, by value, 2004?14 20
Figure 3: Oils and fats, Western Europe, volume by category (kg/liters, million), 2004?14 23
Figure 4: Oils and fats, Western Europe, category growth comparison, by volume, 2004?14 23
Figure 5: Oils and fats, Western Europe, company share (top five companies) by value (%), 2008?09 26
Figure 6: Oils and fats, Western Europe, distribution channels by value (%), 2008?09 28
Figure 7: Oils, Western Europe, value by segment ($m), 2004?14 37
Figure 8: Oils, Western Europe, category growth comparison, by value, 2004?14 38
Figure 9: Oils, Western Europe, volume by segment (liters, million), 2004?14 43
Figure 10: Oils, Western Europe, category growth comparison, by volume, 2004?14 44
Figure 11: Oils, Western Europe, company share (top five companies) by value (%), 2008?09 47
Figure 12: Oils, Western Europe, distribution channels by value (%), 2008?09 49
Figure 13: Solid fats, Western Europe, value by segment ($m), 2004?14 56
Figure 14: Solid fats, Western Europe, category growth comparison, by value, 2004?14 56
Figure 15: Solid fats, Western Europe, volume by segment (kg, million), 2004?14 59
Figure 16: Solid fats, Western Europe, category growth comparison, by volume, 2004?14 59
Figure 17: Solid fats, Western Europe, company share (top five companies) by value (%), 2008?09 62
Figure 18: Solid fats, Western Europe, distribution channels by value (%), 2008?09 64
Figure 19: Annual data review process 68
LIST OF TABLES
Table 1: Oils and fats category definitions 7
Table 2: Oils and fats distribution channels 8
Table 3: Oils and fats, Western Europe, value (country-wise), 2004?09 ($m) 14
Table 4: Oils and fats, Western Europe, value (country-wise) forecast, 2009?14 ($m) 15
Table 5: Oils and fats, Western Europe, volume (country-wise), 2004?09 (kg/liters, million) 16
Table 6: Oils and fats, Western Europe, volume (country-wise) forecast, 2009?14 (kg/liters, million) 17
Table 7: Oils and fats, Western Europe, value by category ($m), 2004?09 18
Table 8: Oils and fats, Western Europe, value forecast by category ($m), 2009?14 19
Table 9: Oils and fats, Western Europe, volume by category (kg/liters, million), 2004?09 21
Table 10: Oils and fats, Western Europe, volume forecast by category (kg/liters, million), 2009?14 22
Table 11: Oils and fats, Western Europe, company share (top 20 companies) by value (%), 2008?09 24
Table 12: Oils and fats, Western Europe, value by company ($m), 2008?09 25
Table 13: Oils and fats, Western Europe, distribution channels by value (%), 2008?09 27
Table 14: Oils and fats, Western Europe, value by distribution channel ($m), 2008?09 27
Table 15: Oils and fats, Western Europe, expenditure per capita ($), 2004?09 29
Table 16: Oils and fats, Western Europe, forecast expenditure per capita ($), 2009?14 29
Table 17: Oils and fats, Western Europe, consumption per capita (kg/liters), 2004?09 30
Table 18: Oils and fats, Western Europe, forecast consumption per capita (kg/liters), 2009?14 30
Table 19: Unilever key facts 31
Table 20: Oils, Western Europe, value by segment ($m), 2004?09 34
Table 21: Oils, Western Europe, value forecast by segment ($m), 2009?14 36
Table 22: Oils, Western Europe, volume by segment (liters, million), 2004?09 40
Table 23: Oils, Western Europe, volume forecast by segment (liters, million), 2009?14 42
Table 24: Oils, Western Europe, company share (top 20 companies) by value (%), 2008?09 45
Table 25: Oils, Western Europe, value by company ($m), 2008?09 46
Table 26: Oils, Western Europe, distribution channels by value (%), 2008?09 48
Table 27: Oils, Western Europe, value by distribution channel ($m), 2008?09 48
Table 28: Oils, Western Europe, expenditure per capita ($), 2004?09 50
Table 29: Oils, Western Europe, forecast expenditure per capita ($), 2009?14 51
Table 30: Oils, Western Europe, consumption per capita (liters), 2004?09 52
Table 31: Oils, Western Europe, forecast consumption per capita (liters), 2009?14 53
Table 32: Solid fats, Western Europe, value by segment ($m), 2004?09 54
Table 33: Solid fats, Western Europe, value forecast by segment ($m), 2009?14 55
Table 34: Solid fats, Western Europe, volume by segment (kg, million), 2004?09 57
Table 35: Solid fats, Western Europe, volume forecast by segment (kg, million), 2009?14 58
Table 36: Solid fats, Western Europe, company share (top 20 companies) by value (%), 2008?09 60
Table 37: Solid fats, Western Europe, value by company ($m), 2008?09 61
Table 38: Solid fats, Western Europe, distribution channels by value (%), 2008?09 63
Table 39: Solid fats, Western Europe, value by distribution channel ($m), 2008?09 63
Table 40: Solid fats, Western Europe, expenditure per capita ($), 2004?09 65
Table 41: Solid fats, Western Europe, forecast expenditure per capita ($), 2009?14 65
Table 42: Solid fats, Western Europe, consumption per capita (kg), 2004?09 66
Table 43: Solid fats, Western Europe, forecast consumption per capita (kg), 2009?14 66
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