Oils and Fats in Nigeria to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oils and fats 2
Summary category level: oils 3
Summary category level: solid fats 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Naira), 2003?08 17
Value analysis (Naira), 2008?13 18
Value analysis (US dollars), 2003?08 20
Value analysis (US dollars), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company and brand share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Leading Company Profile 33
Unilever 33
Chapter 5 Category Analysis: Oils 35
Value analysis (Naira), 2003?08 35
Value analysis (Naira), 2008?13 37
Value analysis (US dollars), 2003?08 40
Value analysis (US dollars), 2008?13 41
Volume analysis, 2003?08 43
Volume analysis, 2008?13 45
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Solid Fats 59
Value analysis (Naira), 2003?08 59
Value analysis (Naira), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Country Comparison 74
Value 74
Volume 78
Market share 82
Chapter 8 Socioeconomic profile 83
Country overview 83
Key facts 84
Political overview 85
Economic overview 86
Chapter 9 New Product Development 87
Product launches over time 87
Recent product launches 89
Chapter 10 Macroeconomic Profile 90
Macroeconomic indicators 90
Chapter 11 Research Methodology 95
Methodology overview 95
Secondary research 96
Market modeling 97
Creating an initial data model 97
Revising the initial data model 97
Creating a final estimate 98
Creating demographic value splits 98
Primary research 98
Data finalization 99
Ongoing research 99
Chapter 12 APPENDIX 100
Future readings 100
How to contact experts in your industry 100
Disclaimer 100

LIST OF FIGURES
Figure 1: Oils and fats, Nigeria, value by category (NGNm), 2003?13 19
Figure 2: Oils and fats, Nigeria, category growth comparison, by value, 2003?13 21
Figure 3: Oils and fats, Nigeria, volume by category (kg/liters, million), 2003?13 24
Figure 4: Oils and fats, Nigeria, category growth comparison, by volume, 2003?13 24
Figure 5: Oils and fats, Nigeria, company share by value (%), 2007?08 26
Figure 6: Oils and fats, Nigeria, distribution channels by value (%), 2007?08 29
Figure 7: Oils, Nigeria, value by segment (NGNm), 2003?13 39
Figure 8: Oils, Nigeria, category growth comparison, by value, 2003?13 42
Figure 9: Oils, Nigeria, volume by segment (liters, million), 2003?13 47
Figure 10: Oils, Nigeria, category growth comparison, by volume, 2003?13 47
Figure 11: Oils, Nigeria, company share by value (%), 2007?08 49
Figure 12: Oils, Nigeria, distribution channels by value (%), 2007?08 52
Figure 13: Solid fats, Nigeria, value by segment (NGNm), 2003?13 61
Figure 14: Solid fats, Nigeria, category growth comparison, by value, 2003?13 63
Figure 15: Solid fats, Nigeria, volume by segment (kg, million), 2003?13 66
Figure 16: Solid fats, Nigeria, category growth comparison, by volume, 2003?13 66
Figure 17: Solid fats, Nigeria, distribution channels by value (%), 2007?08 70
Figure 18: Global oils and fats market split (value terms, 2008), top five countries 75
Figure 19: Global oils and fats market value, 2003–08, top five countries 77
Figure 20: Global oils and fats market split (volume terms, 2008), top five countries 79
Figure 21: Global oils and fats market volume, 2003–08, top five countries 81
Figure 22: Map of Nigeria 84
Figure 23: Annual data review process 96

LIST OF TABLES
Table 1: Oils and fats category definitions 7
Table 2: Oils and fats distribution channels 8
Table 3: Oils and fats, Nigeria, value by category (NGNm), 2003?08 17
Table 4: Oils and fats, Nigeria, value forecast by category (NGNm), 2008?13 18
Table 5: Oils and fats, Nigeria, value by category ($m), 2003?08 20
Table 6: Oils and fats, Nigeria, value forecast by category ($m), 2008?13 20
Table 7: Oils and fats, Nigeria, volume by category (kg/liters, million), 2003?08 22
Table 8: Oils and fats, Nigeria, volume forecast by category (kg/liters, million), 2008?13 23
Table 9: Oils and fats, Nigeria, brand share by value (%), 2007?08 25
Table 10: Oils and fats, Nigeria, value by brand (NGNm), 2007?08 25
Table 11: Oils and fats, Nigeria, company share by value (%), 2007?08 27
Table 12: Oils and fats, Nigeria, value by company (NGNm), 2007?08 27
Table 13: Oils and fats, Nigeria, distribution channels by value (%), 2007?08 28
Table 14: Oils and fats, Nigeria, value by distribution channel (NGNm), 2007?08 28
Table 15: Oils and fats, Nigeria, expenditure per capita (NGN), 2003?08 30
Table 16: Oils and fats, Nigeria, forecast expenditure per capita (NGN), 2008?13 30
Table 17: Oils and fats, Nigeria, expenditure per capita ($), 2003?08 31
Table 18: Oils and fats, Nigeria, forecast expenditure per capita ($), 2008?13 31
Table 19: Oils and fats, Nigeria, consumption per capita (kg/liters), 2003?08 32
Table 20: Oils and fats, Nigeria, forecast consumption per capita (kg/liters), 2008?13 32
Table 21: Unilever key facts 33
Table 22: Oils, Nigeria, value by segment (NGNm), 2003?08 36
Table 23: Oils, Nigeria, value forecast by segment (NGNm), 2008?13 38
Table 24: Oils, Nigeria, value by segment ($m), 2003?08 40
Table 25: Oils, Nigeria, value forecast by segment ($m), 2008?13 41
Table 26: Oils, Nigeria, volume by segment (liters, million), 2003?08 44
Table 27: Oils, Nigeria, volume forecast by segment (liters, million), 2008?13 46
Table 28: Oils, Nigeria, brand share by value (%), 2007?08 48
Table 29: Oils, Nigeria, value by brand (NGNm), 2007?08 48
Table 30: Oils, Nigeria, company share by value (%), 2007?08 50
Table 31: Oils, Nigeria, value by company (NGNm), 2007?08 50
Table 32: Oils, Nigeria, distribution channels by value (%), 2007?08 51
Table 33: Oils, Nigeria, value by distribution channel (NGNm), 2007?08 51
Table 34: Oils, Nigeria, expenditure per capita (NGN), 2003?08 53
Table 35: Oils, Nigeria, forecast expenditure per capita (NGN), 2008?13 54
Table 36: Oils, Nigeria, expenditure per capita ($), 2003?08 55
Table 37: Oils, Nigeria, forecast expenditure per capita ($), 2008?13 56
Table 38: Oils, Nigeria, consumption per capita (liters), 2003?08 57
Table 39: Oils, Nigeria, forecast consumption per capita (liters), 2008?13 58
Table 40: Solid fats, Nigeria, value by segment (NGNm), 2003?08 59
Table 41: Solid fats, Nigeria, value forecast by segment (NGNm), 2008?13 60
Table 42: Solid fats, Nigeria, value by segment ($m), 2003?08 62
Table 43: Solid fats, Nigeria, value forecast by segment ($m), 2008?13 62
Table 44: Solid fats, Nigeria, volume by segment (kg, million), 2003?08 64
Table 45: Solid fats, Nigeria, volume forecast by segment (kg, million), 2008?13 65
Table 46: Solid fats, Nigeria, brand share by value (%), 2007?08 67
Table 47: Solid fats, Nigeria, value by brand (NGNm), 2007?08 67
Table 48: Solid fats, Nigeria, company share by value (%), 2007?08 68
Table 49: Solid fats, Nigeria, value by company (NGNm), 2007?08 68
Table 50: Solid fats, Nigeria, distribution channels by value (%), 2007?08 69
Table 51: Solid fats, Nigeria, value by distribution channel (NGNm), 2007?08 69
Table 52: Solid fats, Nigeria, expenditure per capita (NGN), 2003?08 71
Table 53: Solid fats, Nigeria, forecast expenditure per capita (NGN), 2008?13 71
Table 54: Solid fats, Nigeria, expenditure per capita ($), 2003?08 72
Table 55: Solid fats, Nigeria, forecast expenditure per capita ($), 2008?13 72
Table 56: Solid fats, Nigeria, consumption per capita (kg), 2003?08 73
Table 57: Solid fats, Nigeria, forecast consumption per capita (kg), 2008?13 73
Table 58: Global oils and fats market value, 2008 74
Table 59: Global oils and fats market split (value terms ($m), 2008), top five countries 77
Table 60: Global oils and fats market volume, 2008 78
Table 61: Global oils and fats market split (volume terms, 2008), top five countries 81
Table 62: Leading players, top five countries 82
Table 63: Nigeria key facts 84
Table 64: Nigeria oils and fats new product launches reports, by company 2009 87
Table 65: Nigeria oils and fats new product launches SKUs, by company 2009 87
Table 66: Nigeria oils and fats new product launches (reports), by flavor and fragrances 2009 88
Table 67: Nigeria oils and fats new product launches (reports), by ingredients 2009 88
Table 68: Nigeria oils and fats new product launches (reports), by package tags or claims 2009 89
Table 69: Nigeria oils and fats new product launches, 2009 89
Table 70: Nigeria population, by age group, 2003?08 (millions) 90
Table 71: Nigeria population forecast, by age group, 2008?13 (millions) 91
Table 72: Nigeria population, by gender, 2003?08 (millions) 91
Table 73: Nigeria population forecast, by gender, 2008?13 (millions) 92
Table 74: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 92
Table 75: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 92
Table 76: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 93
Table 77: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 93
Table 78: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 93
Table 79: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 94
Table 80: Nigeria consumer price index, 2003?08 (2000=100) 94
Table 81: Nigeria consumer price index, 2008?13 (2000=100) 94



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