TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: oils 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Oils 10
Value analysis (Mexican Peso), 2003?08 10
Value analysis (Mexican Peso), 2008?13 12
Value analysis (US dollars), 2003?08 15
Value analysis (US dollars), 2008?13 16
Volume analysis, 2003?08 17
Volume analysis, 2008?13 19
Company and brand share analysis 23
Distribution analysis 26
Expenditure and consumption per capita 28
Chapter 4 PESTLE Analysis 34
Summary 34
Political analysis 35
Economic analysis 39
Social analysis 43
Technological analysis 46
Legal analysis 49
Environmental analysis 52
Chapter 5 Macroeconomic Profile 55
Macroeconomic indicators 55
Chapter 6 Research Methodology 60
Methodology overview 60
Secondary research 61
Market modeling 62
Creating an initial data model 62
Revising the initial data model 62
Creating a final estimate 63
Creating demographic value splits 63
Primary research 63
Data finalization 64
Ongoing research 64
LIST OF FIGURES
Figure 1: Oils, Mexico, value by segment (MXNm), 2003?13 14
Figure 2: Oils, Mexico, volume by segment (liters, million), 2003?13 21
Figure 3: Oils, Mexico, category growth comparison, by volume, 2003?13 22
Figure 4: Oils, Mexico, company share by value (%), 2007?08 24
Figure 5: Oils, Mexico, distribution channels by value (%), 2007?08 27
Figure 6: Annual data review process 61
LIST OF TABLES
Table 1: Oils category definitions 3
Table 2: Oils distribution channels 4
Table 3: Oils, Mexico, value by segment (MXNm), 2003?08 11
Table 4: Oils, Mexico, value forecast by segment (MXNm), 2008?13 13
Table 5: Oils, Mexico, value by segment ($m), 2003?08 15
Table 6: Oils, Mexico, value forecast by segment ($m), 2008?13 16
Table 7: Oils, Mexico, volume by segment (liters, million), 2003?08 18
Table 8: Oils, Mexico, volume forecast by segment (liters, million), 2008?13 20
Table 9: Oils, Mexico, brand share by value (%), 2007?08 23
Table 10: Oils, Mexico, value by brand (MXNm), 2007?08 23
Table 11: Oils, Mexico, company share by value (%), 2007?08 25
Table 12: Oils, Mexico, value by company (MXNm), 2007?08 25
Table 13: Oils, Mexico, distribution channels by value (%), 2007?08 26
Table 14: Oils, Mexico, value by distribution channel (MXNm), 2007?08 26
Table 15: Oils, Mexico, expenditure per capita (MXN), 2003?08 28
Table 16: Oils, Mexico, forecast expenditure per capita (MXN), 2008?13 29
Table 17: Oils, Mexico, expenditure per capita ($), 2003?08 30
Table 18: Oils, Mexico, forecast expenditure per capita ($), 2008?13 31
Table 19: Oils, Mexico, consumption per capita (liters), 2003?08 32
Table 20: Oils, Mexico, forecast consumption per capita (liters), 2008?13 33
Table 21: Analysis of Mexico’s political landscape 35
Table 22: Analysis of Mexico’s economy 39
Table 23: Analysis of Mexico’s social system 43
Table 24: Analysis of Mexico’s technology landscape 46
Table 25: Analysis of Mexico’s legal landscape 49
Table 26: Analysis of Mexico’s environmental landscape 52
Table 27: Mexico population, by age group, 2003?08 (millions) 55
Table 28: Mexico population forecast, by age group, 2008?13 (millions) 56
Table 29: Mexico population, by gender, 2003?08 (millions) 56
Table 30: Mexico population forecast, by gender, 2008?13 (millions) 57
Table 31: Mexico nominal GDP, 2003?08 (MXNbn, nominal prices) 57
Table 32: Mexico nominal GDP forecast, 2008?13 (MXNbn, nominal prices) 57
Table 33: Mexico real GDP, 2003?08 (MXNbn, 2000 prices) 58
Table 34: Mexico real GDP forecast, 2008?13 (MXNbn, 2000 prices) 58
Table 35: Mexico real GDP, 2003?08 ($bn, 2000 prices) 58
Table 36: Mexico real GDP forecast, 2008?13 ($bn, 2000 prices) 59
Table 37: Mexico consumer price index, 2003?08 (2000=100) 59
Table 38: Mexico consumer price index, 2008?13 (2000=100) 59
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