TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Amazon.com, Inc. 19
Rakuten, Inc. 23
Wal-Mart Stores, Inc. 26
MARKET FORECASTS 30
Market value forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35
LIST OF TABLES
Table 1: Japan online retail sector value: $ million, 2006–10 10
Table 2: Japan online retail sector segmentation I:% share, by value, 2010 11
Table 3: Japan online retail sector segmentation II: % share, by value, 2010 12
Table 4: Amazon.com, Inc.: key facts 19
Table 5: Amazon.com, Inc.: key financials ($) 20
Table 6: Amazon.com, Inc.: key financial ratios 21
Table 7: Rakuten, Inc.: key facts 23
Table 8: Rakuten, Inc.: key financials ($) 24
Table 9: Rakuten, Inc.: key financials (¥) 24
Table 10: Rakuten, Inc.: key financial ratios 24
Table 11: Wal-Mart Stores, Inc.: key facts 26
Table 12: Wal-Mart Stores, Inc.: key financials ($) 28
Table 13: Wal-Mart Stores, Inc.: key financial ratios 28
Table 14: Japan online retail sector value forecast: $ million, 2010–15 30
Table 15: Japan size of population (million), 2006–10 31
Table 16: Japan GDP (constant 2000 prices, $ billion), 2006–10 31
Table 17: Japan GDP (current prices, $ billion), 2006–10 31
Table 18: Japan inflation, 2006–10 32
Table 19: Japan consumer price index (absolute), 2006–10 32
Table 20: Japan exchange rate, 2006–10 32
LIST OF FIGURES
Figure 1: Japan online retail sector value: $ million, 2006–10 10
Figure 2: Japan online retail sector segmentation I:% share, by value, 2010 11
Figure 3: Japan online retail sector segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the online retail sector in Japan, 2010 13
Figure 5: Drivers of buyer power in the online retail sector in Japan, 2010 14
Figure 6: Drivers of supplier power in the online retail sector in Japan, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the online retail sector in Japan, 2010 16
Figure 8: Factors influencing the threat of substitutes in the online retail sector in Japan, 2010 17
Figure 9: Drivers of degree of rivalry in the online retail sector in Japan, 2010 18
Figure 10: Amazon.com, Inc.: revenues & profitability 21
Figure 11: Amazon.com, Inc.: assets & liabilities 22
Figure 12: Rakuten, Inc.: revenues & profitability 25
Figure 13: Rakuten, Inc.: assets & liabilities 25
Figure 14: Wal-Mart Stores, Inc.: revenues & profitability 29
Figure 15: Wal-Mart Stores, Inc.: assets & liabilities 29
Figure 16: Japan online retail sector value forecast: $ million, 2010–15 30
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