TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Amazon.com, Inc. 19
Costco Wholesale Corporation 23
Target Corporation 27
Wal-Mart Stores, Inc. 30
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: United States online retail sector value: $ million, 2006–10 10
Table 2: United States online retail sector segmentation I:% share, by value, 2010 11
Table 3: United States online retail sector segmentation II: % share, by value, 2010 12
Table 4: Amazon.com, Inc.: key facts 19
Table 5: Amazon.com, Inc.: key financials ($) 20
Table 6: Amazon.com, Inc.: key financial ratios 21
Table 7: Costco Wholesale Corporation: key facts 23
Table 8: Costco Wholesale Corporation: key financials ($) 25
Table 9: Costco Wholesale Corporation: key financial ratios 25
Table 10: Target Corporation: key facts 27
Table 11: Target Corporation: key financials ($) 28
Table 12: Target Corporation: key financial ratios 28
Table 13: Wal-Mart Stores, Inc.: key facts 30
Table 14: Wal-Mart Stores, Inc.: key financials ($) 32
Table 15: Wal-Mart Stores, Inc.: key financial ratios 32
Table 16: United States online retail sector value forecast: $ million, 2010–15 34
Table 17: United States size of population (million), 2006–10 35
Table 18: United States GDP (constant 2000 prices, $ billion), 2006–10 35
Table 19: United States GDP (current prices, $ billion), 2006–10 35
Table 20: United States inflation, 2006–10 36
Table 21: United States consumer price index (absolute), 2006–10 36
Table 22: United States exchange rate, 2006–10 36
LIST OF FIGURES
Figure 1: United States online retail sector value: $ million, 2006–10 10
Figure 2: United States online retail sector segmentation I:% share, by value, 2010 11
Figure 3: United States online retail sector segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the online retail sector in the United States, 2010 13
Figure 5: Drivers of buyer power in the online retail sector in the United States, 2010 14
Figure 6: Drivers of supplier power in the online retail sector in the United States, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the online retail sector in the United States, 2010 16
Figure 8: Factors influencing the threat of substitutes in the online retail sector in the United States, 2010 17
Figure 9: Drivers of degree of rivalry in the online retail sector in the United States, 2010 18
Figure 10: Amazon.com, Inc.: revenues & profitability 21
Figure 11: Amazon.com, Inc.: assets & liabilities 22
Figure 12: Costco Wholesale Corporation: revenues & profitability 26
Figure 13: Costco Wholesale Corporation: assets & liabilities 26
Figure 14: Target Corporation: revenues & profitability 29
Figure 15: Target Corporation: assets & liabilities 29
Figure 16: Wal-Mart Stores, Inc.: revenues & profitability 33
Figure 17: Wal-Mart Stores, Inc.: assets & liabilities 33
Figure 18: United States online retail sector value forecast: $ million, 2010–15 34
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