Table 1: The total online video market, 2010-2015. 13
Table 2: Online video consumption Figures. 23
Table 3: Monthly time spent by month . 31
Table 4: A sample of pre-roll CPMs on TV online services 38
Table 5: Content acquisition by type of video service 41
Table 6: Examples of ‘freemium’ video services 42
Table 7: Netflix key figures. 53
Table 8: Impact of 2010 French Open on volume of visits to France2.fr and France3.fr . 64
Table 9: Online live video consumption metrics for the Olympic Games . 64
Table 10: The world consumer online market, 2010 65
Table 11: Different types of codec by type of video container. 74
Table 12: Video delivery protocols and features 77
Table 13: HTTP and RTSP Features . 77
Table 14: Popular coders and specific features . 78
Table 15: ABR features 79
Table 16: Major players' initiatives in ABR streaming 79
Table 17: Global CDN costs delivery, Q4 2010 . 82
Table 18: Extra fees, JetStream. 83
Table 19: Storage strategies 84
Table 20: Amazon S3 (storage service) pricing . 85
Table 21: Typical costs for transcoding 86
Table 22: Typical bandwidth per type of programming characteristics 88
Table 23: Main global CDN players . 89
Table 24: Main European CDN players . 92
Table 25: Streamzilla rates 93
Table 26: Telco CDN initiatives 94
Table 27: AT&T Traffic Forecasts 96
Table 28: The advertising online video market, 2010-2015 . 103
Table 29: The pay online video market, 2010-2015. 104
Table 30: The total online video market, 2010-2015 104
Figure 1: The world online video market, 2010-2015 9
Figure 2: Consumption trends in the USA. 23
Figure 3: Type of programme watched . 23
Figure 4: Frequency of use by type of programme . 24
Figure 5: Types of short clips watched 25
Figure 6: Types of programmes watched, by type of format . 25
Figure 7: Use of video services by age . 26
Figure 8: Use of services by gender 26
Figure 9: Places where people watch online videos . 27
Figure 10: Ways of choosing short clips 27
Figure 11: Satisfaction rate by service 28
Figure 12: Multi-tasking activity combined with online video. 29
Figure 13: Consumption trends . 29
Figure 14: Reasons for watching online videos on TV set 31
Figure 15: Time of video consumption 32
Figure 16: Internet and TV usage patterns in the UK 32
Figure 17: Level of interest in online videos on TV set 33
Figure 18: Overlay on YouTube 36
Figure 19: Ticker ad on YouTube 36
Figure 20: Adidas branded player skin on Hulu 36
Figure 21: Companion ad on MSN Video 37
Figure 22: Demonstration of bug ad by EyeWonder . 37
Figure 23: Hulu Ad Selector 37
Figure 24: Hulu Branded Entertainment Selector 38
Figure 25: Hulu Survey ad. 38
Figure 26: FilmoTV 44
Figure 27: Amazon Prime now includes instant video access 45
Figure 28: YouTube homepage. 47
Figure 29: Dailymotion homepage 48
Figure 30: Megavideo homepage 49
Figure 31: Hulu homepage 50
Figure 32: BBC iPlayer homepage 52
Figure 33: Netflix homepage 54
Figure 34: MLB.tv player and main features . 55
Figure 35: Facebook’s video page 56
Figure 36: iTunes Store. 57
Figure 37: Number of video viewers on each site as % of total Internet access . 59
Figure 38: Number of video viewers on YouTube as % of total Internet access, country comparison 59
Figure 39: Number of video viewers on Dailymotion as % of total Internet access, France versus worldwide 60
Figure 40: Average length per video viewed . 60
Figure 41: Number of videos per viewer per month 61
Figure 42: Time per viewer per month 62
Figure 43: Positioning of players with respect to their metrics 62
Figure 44: Unique users and average viewing time on the France Télévisions' 2009 French Open streaming service 63
Figure 45: Breakdown of OTT video services in a selection of countries, 2010 66
Figure 46: Technical value chain description 67
Figure 47: Unicast and multicast . 69
Figure 48: Illustration of the CDN principles 70
Figure 49: Video delivery based on P2P architecture . 72
Figure 50: SVC codec illustration 75
Figure 51: How video download, progressive download and streaming work. 76
Figure 52: Matching bandwidth changes to maintain QoS 79
Figure 53: IIS Smooth Streaming Description . 80
Figure 54: HTTP Dynamic streaming workflow diagram . 81
Figure 55: Example of 95th percentile calculation. 82
Figure 56: Client-server relationship in the four-layer model. 86
Figure 57: QoS satisfaction . 88
Figure 58: Limelight financial trends (In millions USD) 91
Figure 59: BT wholesale CDN in the UK . 94
Figure 60: Akamai mobile solution for iPhone. 97
Figure 61: World CDN market size 98
Figure 62: The world online video market, 2010-2015 104
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