Oral Hygiene in the Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa and Taiwan) Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the oral hygiene market in the advanced emerging market countries: Brazil, Hungary, Mexico, Poland, South Africa and Taiwan. Data is provided on market value and volume by category; company and brand share; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on five categories: toothpaste, toothbrushes, mouthwash, denture care and dental floss

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

Highlights

Brazil is expected to hold major share of the oral hygiene market in 2014, accounting for 53.6%.

Mexico is home to the second largest oral hygiene market, led by toothpaste category.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the oral hygiene market in the advanced emerging market nations

*Identify key players within the oral hygiene market in the advanced emerging markets to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the oral hygiene market in the advanced emerging market countries

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: Brazil 2
Summary market level: Hungary 3
Summary market level: Mexico 4
Summary market level: Poland 5
Summary market level: South Africa 6
Summary market level: Taiwan 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 22
Advanced Emerging Markets oral hygiene, value overview 22
Advanced Emerging Markets Oral hygiene, volume overview 27
Chapter 4 Brazil 32
Value analysis (Brazilian Real), 2004?09 32
Value analysis (Brazilian Real), 2009?14 33
Value analysis (US dollars), 2004?09 35
Value analysis (US dollars), 2009?14 36
Volume analysis, 2004?09 38
Volume analysis, 2009?14 39
Company and brand share analysis 41
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 5 Hungary 51
Value analysis (Hungarian Forint), 2004?09 51
Value analysis (Hungarian Forint), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 61
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 Mexico 71
Value analysis (Mexican Peso), 2004?09 71
Value analysis (Mexican Peso), 2009?14 72
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 80
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 7 Poland 90
Value analysis (Polish Zloty), 2004?09 90
Value analysis (Polish Zloty), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company and brand share analysis 100
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 8 South Africa 110
Value analysis (South African Rand), 2004?09 110
Value analysis (South African Rand), 2009?14 111
Value analysis (US dollars), 2004?09 113
Value analysis (US dollars), 2009?14 114
Volume analysis, 2004?09 116
Volume analysis, 2009?14 117
Company and brand share analysis 119
Distribution analysis 124
Expenditure and consumption per capita 126
Chapter 9 Taiwan 130
Value analysis (New Taiwan Dollar), 2004?09 130
Value analysis (New Taiwan Dollar), 2009?14 131
Value analysis (US dollars), 2004?09 133
Value analysis (US dollars), 2009?14 134
Volume analysis, 2004?09 136
Volume analysis, 2009?14 137
Company and brand share analysis 139
Distribution analysis 144
Expenditure and consumption per capita 146
Chapter 10 Research Methodology 150
Methodology overview 150
Secondary research 151
Market modeling 152
Creating an initial data model 152
Revising the initial data model 152
Creating a final estimate 153
Creating demographic value splits 153
Primary research 153
Data finalization 154
Ongoing research 154
Chapter 11 Appendix 155
Future readings 155
How to contact experts in your industry 155
Disclaimer 155

LIST OF FIGURES
Figure 1: Oral hygiene market, Advanced Emerging Markets, value ($m), 2004?14 22
Figure 2: Oral hygiene market, Advanced Emerging Markets, value ($m) , 2004?09 24
Figure 3: Oral hygiene market, Advanced Emerging Markets, value ($m) , 2009?14 25
Figure 4: Oral hygiene market, Advanced Emerging Markets, value growth analysis, 2004?14 26
Figure 5: Oral hygiene market, Advanced Emerging Markets, volume (units, million), 2004?14 27
Figure 6: Oral hygiene market, Advanced Emerging Markets, volume (units, million), 2004?09 29
Figure 7: Oral hygiene market, Advanced Emerging Markets, volume (units, million), 2009–14 30
Figure 8: Oral hygiene market, Advanced Emerging Markets, volume growth analysis, 2004?14 31
Figure 9: Oral hygiene, Brazil, value by category (BRLm), 2004?14 34
Figure 10: Oral hygiene, Brazil, category growth comparison, by value, 2004?14 37
Figure 11: Oral hygiene, Brazil, volume by category (units, million), 2004?14 40
Figure 12: Oral hygiene, Brazil, category growth comparison, by volume, 2004?14 40
Figure 13: Oral hygiene, Brazil, company share by value (%), 2008?09 43
Figure 14: Oral hygiene, Brazil, distribution channels by value (%), 2008?09 46
Figure 15: Oral hygiene, Hungary, value by category (HUFm), 2004?14 53
Figure 16: Oral hygiene, Hungary, category growth comparison, by value, 2004?14 56
Figure 17: Oral hygiene, Hungary, volume by category (units, million), 2004?14 59
Figure 18: Oral hygiene, Hungary, category growth comparison, by volume, 2004?14 60
Figure 19: Oral hygiene, Hungary, company share by value (%), 2008?09 63
Figure 20: Oral hygiene, Hungary, distribution channels by value (%), 2008?09 66
Figure 21: Oral hygiene, Mexico, value by category (MXNm), 2004?14 73
Figure 22: Oral hygiene, Mexico, category growth comparison, by value, 2004?14 76
Figure 23: Oral hygiene, Mexico, volume by category (units, million), 2004?14 79
Figure 24: Oral hygiene, Mexico, category growth comparison, by volume, 2004?14 79
Figure 25: Oral hygiene, Mexico, company share by value (%), 2008?09 82
Figure 26: Oral hygiene, Mexico, distribution channels by value (%), 2008?09 85
Figure 27: Oral hygiene, Poland, value by category (PLNm), 2004?14 92
Figure 28: Oral hygiene, Poland, category growth comparison, by value, 2004?14 95
Figure 29: Oral hygiene, Poland, volume by category (units, million), 2004?14 98
Figure 30: Oral hygiene, Poland, category growth comparison, by volume, 2004?14 99
Figure 31: Oral hygiene, Poland, company share by value (%), 2008?09 102
Figure 32: Oral hygiene, Poland, distribution channels by value (%), 2008?09 105
Figure 33: Oral hygiene, South Africa, value by category (ZARm), 2004?14 112
Figure 34: Oral hygiene, South Africa, category growth comparison, by value, 2004?14 115
Figure 35: Oral hygiene, South Africa, volume by category (units, million), 2004?14 118
Figure 36: Oral hygiene, South Africa, category growth comparison, by volume, 2004?14 118
Figure 37: Oral hygiene, South Africa, company share by value (%), 2008?09 121
Figure 38: Oral hygiene, South Africa, distribution channels by value (%), 2008?09 125
Figure 39: Oral hygiene, Taiwan, value by category (NT$m), 2004?14 132
Figure 40: Oral hygiene, Taiwan, category growth comparison, by value, 2004?14 135
Figure 41: Oral hygiene, Taiwan, volume by category (units, million), 2004?14 138
Figure 42: Oral hygiene, Taiwan, category growth comparison, by volume, 2004?14 138
Figure 43: Oral hygiene, Taiwan, company share by value (%), 2008?09 141
Figure 44: Oral hygiene, Taiwan, distribution channels by value (%), 2008?09 145
Figure 45: Annual data review process 151

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene market, Advanced Emerging Markets, value ($m), 2004?14 23
Table 4: Oral hygiene market, Advanced Emerging Markets, value ($m), 2004?09 24
Table 5: Oral hygiene market, Advanced Emerging Markets, value ($m), 2009?14 25
Table 6: Oral hygiene market, Advanced Emerging Markets, volume (units, million), 2004?14 28
Table 7: Oral hygiene market, Advanced Emerging Markets, volume (units, million), 2004?09 29
Table 8: Oral hygiene market, Advanced Emerging Markets, volume (units, million), 2009–14 30
Table 9: Oral hygiene, Brazil, value by category (BRLm), 2004?09 32
Table 10: Oral hygiene, Brazil, value forecast by category (BRLm), 2009?14 33
Table 11: Oral hygiene, Brazil, value by category ($m), 2004?09 35
Table 12: Oral hygiene, Brazil, value forecast by category ($m), 2009?14 36
Table 13: Oral hygiene, Brazil, volume by category (units, million), 2004?09 38
Table 14: Oral hygiene, Brazil, volume forecast by category (units, million), 2009?14 39
Table 15: Oral hygiene, Brazil, brand share by value (%), 2008?09 41
Table 16: Oral hygiene, Brazil, value by brand (BRLm), 2008?09 42
Table 17: Oral hygiene, Brazil, company share by value (%), 2008?09 44
Table 18: Oral hygiene, Brazil, value by company (BRLm), 2008?09 44
Table 19: Oral hygiene, Brazil, distribution channels by value (%), 2008?09 45
Table 20: Oral hygiene, Brazil, value by distribution channel (BRLm), 2008?09 45
Table 21: Oral hygiene, Brazil, expenditure per capita (BRL), 2004?09 47
Table 22: Oral hygiene, Brazil, forecast expenditure per capita (BRL), 2009?14 48
Table 23: Oral hygiene, Brazil, expenditure per capita ($), 2004?09 48
Table 24: Oral hygiene, Brazil, forecast expenditure per capita ($), 2009?14 49
Table 25: Oral hygiene, Brazil, consumption per capita (units), 2004?09 49
Table 26: Oral hygiene, Brazil, forecast consumption per capita (units), 2009?14 50
Table 27: Oral hygiene, Hungary, value by category (HUFm), 2004?09 51
Table 28: Oral hygiene, Hungary, value forecast by category (HUFm), 2009?14 52
Table 29: Oral hygiene, Hungary, value by category ($m), 2004?09 54
Table 30: Oral hygiene, Hungary, value forecast by category ($m), 2009?14 55
Table 31: Oral hygiene, Hungary, volume by category (units, million), 2004?09 57
Table 32: Oral hygiene, Hungary, volume forecast by category (units, million), 2009?14 58
Table 33: Oral hygiene, Hungary, brand share by value (%), 2008?09 61
Table 34: Oral hygiene, Hungary, value by brand (HUFm), 2008?09 62
Table 35: Oral hygiene, Hungary, company share by value (%), 2008?09 64
Table 36: Oral hygiene, Hungary, value by company (HUFm), 2008?09 64
Table 37: Oral hygiene, Hungary, distribution channels by value (%), 2008?09 65
Table 38: Oral hygiene, Hungary, value by distribution channel (HUFm), 2008?09 65
Table 39: Oral hygiene, Hungary, expenditure per capita (HUF), 2004?09 67
Table 40: Oral hygiene, Hungary, forecast expenditure per capita (HUF), 2009?14 68
Table 41: Oral hygiene, Hungary, expenditure per capita ($), 2004?09 68
Table 42: Oral hygiene, Hungary, forecast expenditure per capita ($), 2009?14 69
Table 43: Oral hygiene, Hungary, consumption per capita (units), 2004?09 69
Table 44: Oral hygiene, Hungary, forecast consumption per capita (units), 2009?14 70
Table 45: Oral hygiene, Mexico, value by category (MXN), 2004?09 71
Table 46: Oral hygiene, Mexico, value forecast by category (MXN), 2009?14 72
Table 47: Oral hygiene, Mexico, value by category ($m), 2004?09 74
Table 48: Oral hygiene, Mexico, value forecast by category ($m), 2009?14 75
Table 49: Oral hygiene, Mexico, volume by category (units, million), 2004?09 77
Table 50: Oral hygiene, Mexico, volume forecast by category (units, million), 2009?14 78
Table 51: Oral hygiene, Mexico, brand share by value (%), 2008?09 80
Table 52: Oral hygiene, Mexico, value by brand (MXN), 2008?09 81
Table 53: Oral hygiene, Mexico, company share by value (%), 2008?09 83
Table 54: Oral hygiene, Mexico, value by company (MXN), 2008?09 83
Table 55: Oral hygiene, Mexico, distribution channels by value (%), 2008?09 84
Table 56: Oral hygiene, Mexico, value by distribution channel (MXN), 2008?09 84
Table 57: Oral hygiene, Mexico, expenditure per capita (MXN), 2004?09 86
Table 58: Oral hygiene, Mexico, forecast expenditure per capita (MXN), 2009?14 87
Table 59: Oral hygiene, Mexico, expenditure per capita ($), 2004?09 87
Table 60: Oral hygiene, Mexico, forecast expenditure per capita ($), 2009?14 88
Table 61: Oral hygiene, Mexico, consumption per capita (units), 2004?09 88
Table 62: Oral hygiene, Mexico, forecast consumption per capita (units), 2009?14 89
Table 63: Oral hygiene, Poland, value by category (PLNm), 2004?09 90
Table 64: Oral hygiene, Poland, value forecast by category (PLNm), 2009?14 91
Table 65: Oral hygiene, Poland, value by category ($m), 2004?09 93
Table 66: Oral hygiene, Poland, value forecast by category ($m), 2009?14 94
Table 67: Oral hygiene, Poland, volume by category (units, million), 2004?09 96
Table 68: Oral hygiene, Poland, volume forecast by category (units, million), 2009?14 97
Table 69: Oral hygiene, Poland, brand share by value (%), 2008?09 100
Table 70: Oral hygiene, Poland, value by brand (PLNm), 2008?09 101
Table 71: Oral hygiene, Poland, company share by value (%), 2008?09 103
Table 72: Oral hygiene, Poland, value by company (PLNm), 2008?09 103
Table 73: Oral hygiene, Poland, distribution channels by value (%), 2008?09 104
Table 74: Oral hygiene, Poland, value by distribution channel (PLNm), 2008?09 104
Table 75: Oral hygiene, Poland, expenditure per capita (PLN), 2004?09 106
Table 76: Oral hygiene, Poland, forecast expenditure per capita (PLN), 2009?14 107
Table 77: Oral hygiene, Poland, expenditure per capita ($), 2004?09 107
Table 78: Oral hygiene, Poland, forecast expenditure per capita ($), 2009?14 108
Table 79: Oral hygiene, Poland, consumption per capita (units), 2004?09 108
Table 80: Oral hygiene, Poland, forecast consumption per capita (units), 2009?14 109
Table 81: Oral hygiene, South Africa, value by category (ZARm), 2004?09 110
Table 82: Oral hygiene, South Africa, value forecast by category (ZARm), 2009?14 111
Table 83: Oral hygiene, South Africa, value by category ($m), 2004?09 113
Table 84: Oral hygiene, South Africa, value forecast by category ($m), 2009?14 114
Table 85: Oral hygiene, South Africa, volume by category (units, million), 2004?09 116
Table 86: Oral hygiene, South Africa, volume forecast by category (units, million), 2009?14 117
Table 87: Oral hygiene, South Africa, brand share by value (%), 2008?09 119
Table 88: Oral hygiene, South Africa, value by brand (ZARm), 2008?09 120
Table 89: Oral hygiene, South Africa, company share by value (%), 2008?09 122
Table 90: Oral hygiene, South Africa, value by company (ZARm), 2008?09 123
Table 91: Oral hygiene, South Africa, distribution channels by value (%), 2008?09 124
Table 92: Oral hygiene, South Africa, value by distribution channel (ZARm), 2008?09 124
Table 93: Oral hygiene, South Africa, expenditure per capita (ZAR), 2004?09 126
Table 94: Oral hygiene, South Africa, forecast expenditure per capita (ZAR), 2009?14 127
Table 95: Oral hygiene, South Africa, expenditure per capita ($), 2004?09 127
Table 96: Oral hygiene, South Africa, forecast expenditure per capita ($), 2009?14 128
Table 97: Oral hygiene, South Africa, consumption per capita (units), 2004?09 128
Table 98: Oral hygiene, South Africa, forecast consumption per capita (units), 2009?14 129
Table 99: Oral hygiene, Taiwan, value by category (NT$m), 2004?09 130
Table 100: Oral hygiene, Taiwan, value forecast by category (NT$m), 2009?14 131
Table 101: Oral hygiene, Taiwan, value by category ($m), 2004?09 133
Table 102: Oral hygiene, Taiwan, value forecast by category ($m), 2009?14 134
Table 103: Oral hygiene, Taiwan, volume by category (units, million), 2004?09 136
Table 104: Oral hygiene, Taiwan, volume forecast by category (units, million), 2009?14 137
Table 105: Oral hygiene, Taiwan, brand share by value (%), 2008?09 139
Table 106: Oral hygiene, Taiwan, value by brand (NT$m), 2008?09 140
Table 107: Oral hygiene, Taiwan, company share by value (%), 2008?09 142
Table 108: Oral hygiene, Taiwan, value by company (NT$m), 2008?09 143
Table 109: Oral hygiene, Taiwan, distribution channels by value (%), 2008?09 144
Table 110: Oral hygiene, Taiwan, value by distribution channel (NT$m), 2008?09 144
Table 111: Oral hygiene, Taiwan, expenditure per capita (NT$), 2004?09 146
Table 112: Oral hygiene, Taiwan, forecast expenditure per capita (NT$), 2009?14 147
Table 113: Oral hygiene, Taiwan, expenditure per capita ($), 2004?09 147
Table 114: Oral hygiene, Taiwan, forecast expenditure per capita ($), 2009?14 148
Table 115: Oral hygiene, Taiwan, consumption per capita (units), 2004?09 148
Table 116: Oral hygiene, Taiwan, forecast consumption per capita (units), 2009?14 149


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