Oral Hygiene in Asia-Pacific to 2014

Introduction

This databook provides key data and information on the oral hygiene market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: toothpaste, toothbrushes, mouthwash, denture care and dental floss

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the oral hygiene market, including company overview, key facts and business description

Highlights

The market for oral hygiene in Asia-Pacific increased at a compound annual growth rate of 3.6% between 2004 and 2009.

The toothpaste category led the oral hygiene market in Asia-Pacific, accounting for a share of 64.7%.

The leading players in the Asia-Pacific oral hygiene market include Colgate-Palmolive Company, Procter & Gamble Company, The and Unilever

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the oral hygiene market in Asia-Pacific

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Asia Pacific Oral Hygiene: Market Overview 25
Value analysis (US Dollar), 2004?09 25
Value analysis (US Dollar), 2009?14 26
Volume analysis, 2004?09 28
Volume analysis, 2009?14 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 39
Colgate-Palmolive Company 39
The Procter & Gamble Company 42
Chapter 6 Category Analysis: Dental Floss 44
Value analysis (US Dollar), 2004?09 44
Value analysis (US Dollar), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 7 Category Analysis: Denture Care 57
Value analysis (US Dollar), 2004?09 57
Value analysis (US Dollar), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 8 Category Analysis: Mouthwash 70
Value analysis (US Dollar), 2004?09 70
Value analysis (US Dollar), 2009?14 71
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 9 Category Analysis: Toothbrushes 83
Value analysis (US Dollar), 2004?09 83
Value analysis (US Dollar), 2009?14 84
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 10 Category Analysis: Toothpaste 96
Value analysis (US Dollar), 2004?09 96
Value analysis (US Dollar), 2009?14 97
Volume analysis, 2004?09 99
Volume analysis, 2009?14 100
Company share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 11 Research Methodology 109
Methodology overview 109
Secondary research 110
Market modeling 111
Creating an initial data model 111
Revising the initial data model 111
Creating a final estimate 112
Creating demographic value splits 112
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 12 Appendix 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114

LIST OF FIGURES
Figure 1: Oral hygiene, Asia Pacific, value by category ($m), 2004?14 27
Figure 2: Oral hygiene, Asia Pacific, category growth comparison, by value, 2004?14 27
Figure 3: Oral hygiene, Asia Pacific, volume by category (units, million), 2004?14 30
Figure 4: Oral hygiene, Asia Pacific, category growth comparison, by volume, 2004?14 30
Figure 5: Oral hygiene, Asia Pacific, company share (top five companies) by value (%), 2008?09 33
Figure 6: Oral hygiene, Asia Pacific, distribution channels by value (%), 2008?09 35
Figure 7: Dental floss, Asia Pacific, value by segment ($m), 2004?14 46
Figure 8: Dental floss, Asia Pacific, category growth comparison, by value, 2004?14 46
Figure 9: Dental floss, Asia Pacific, volume by segment (units, million), 2004?14 49
Figure 10: Dental floss, Asia Pacific, category growth comparison, by volume, 2004?14 49
Figure 11: Dental floss, Asia Pacific, company share (top five companies) by value (%), 2008?09 52
Figure 12: Dental floss, Asia Pacific, distribution channels by value (%), 2008?09 54
Figure 13: Denture care, Asia Pacific, value by segment ($m), 2004?14 59
Figure 14: Denture care, Asia Pacific, category growth comparison, by value, 2004?14 59
Figure 15: Denture care, Asia Pacific, volume by segment (units, million), 2004?14 62
Figure 16: Denture care, Asia Pacific, category growth comparison, by volume, 2004?14 62
Figure 17: Denture care, Asia Pacific, company share (top five companies) by value (%), 2008?09 65
Figure 18: Denture care, Asia Pacific, distribution channels by value (%), 2008?09 67
Figure 19: Mouthwash, Asia Pacific, value by segment ($m), 2004?14 72
Figure 20: Mouthwash, Asia Pacific, category growth comparison, by value, 2004?14 72
Figure 21: Mouthwash, Asia Pacific, volume by segment (units, million), 2004?14 75
Figure 22: Mouthwash, Asia Pacific, category growth comparison, by volume, 2004?14 75
Figure 23: Mouthwash, Asia Pacific, company share (top five companies) by value (%), 2008?09 78
Figure 24: Mouthwash, Asia Pacific, distribution channels by value (%), 2008?09 80
Figure 25: Toothbrushes, Asia Pacific, value by segment ($m), 2004?14 85
Figure 26: Toothbrushes, Asia Pacific, category growth comparison, by value, 2004?14 85
Figure 27: Toothbrushes, Asia Pacific, volume by segment (units, million), 2004?14 88
Figure 28: Toothbrushes, Asia Pacific, category growth comparison, by volume, 2004?14 88
Figure 29: Toothbrushes, Asia Pacific, company share (top five companies) by value (%), 2008?09 91
Figure 30: Toothbrushes, Asia Pacific, distribution channels by value (%), 2008?09 93
Figure 31: Toothpaste, Asia Pacific, value by segment ($m), 2004?14 98
Figure 32: Toothpaste, Asia Pacific, category growth comparison, by value, 2004?14 98
Figure 33: Toothpaste, Asia Pacific, volume by segment (units, million), 2004?14 101
Figure 34: Toothpaste, Asia Pacific, category growth comparison, by volume, 2004?14 101
Figure 35: Toothpaste, Asia Pacific, company share (top five companies) by value (%), 2008?09 104
Figure 36: Toothpaste, Asia Pacific, distribution channels by value (%), 2008?09 106
Figure 37: Annual data review process 110

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, Asia Pacific, value (country-wise), 2004?09 ($m) 21
Table 4: Oral hygiene, Asia Pacific, value (country-wise) forecast, 2009?14 ($m) 22
Table 5: Oral hygiene, Asia Pacific, volume (country-wise), 2004?09 (units, million) 23
Table 6: Oral hygiene, Asia Pacific, volume (country-wise) forecast, 2009?14 (units, million) 24
Table 7: Oral hygiene, Asia Pacific, value by category ($m), 2004?09 25
Table 8: Oral hygiene, Asia Pacific, value forecast by category ($m), 2009?14 26
Table 9: Oral hygiene, Asia Pacific, volume by category (units, million), 2004?09 28
Table 10: Oral hygiene, Asia Pacific, volume forecast by category (units, million), 2009?14 29
Table 11: Oral hygiene, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 31
Table 12: Oral hygiene, Asia Pacific, value by company ($m), 2008?09 32
Table 13: Oral hygiene, Asia Pacific, distribution channels by value (%), 2008?09 34
Table 14: Oral hygiene, Asia Pacific, value by distribution channel ($m), 2008?09 34
Table 15: Oral hygiene, Asia Pacific, expenditure per capita ($), 2004?09 36
Table 16: Oral hygiene, Asia Pacific, forecast expenditure per capita ($), 2009?14 37
Table 17: Oral hygiene, Asia Pacific, consumption per capita (units), 2004?09 37
Table 18: Oral hygiene, Asia Pacific, forecast consumption per capita (units), 2009?14 38
Table 19: Colgate-Palmolive Company key facts 39
Table 20: The Procter & Gamble Company key facts 42
Table 21: Dental floss, Asia Pacific, value by segment ($m), 2004?09 44
Table 22: Dental floss, Asia Pacific, value forecast by segment ($m), 2009?14 45
Table 23: Dental floss, Asia Pacific, volume by segment (units, million), 2004?09 47
Table 24: Dental floss, Asia Pacific, volume forecast by segment (units, million), 2009?14 48
Table 25: Dental floss, Asia Pacific, company share by value (%), 2008?09 50
Table 26: Dental floss, Asia Pacific, value by company ($m), 2008?09 51
Table 27: Dental floss, Asia Pacific, distribution channels by value (%), 2008?09 53
Table 28: Dental floss, Asia Pacific, value by distribution channel ($m), 2008?09 53
Table 29: Dental floss, Asia Pacific, expenditure per capita ($), 2004?09 55
Table 30: Dental floss, Asia Pacific, forecast expenditure per capita ($), 2009?14 55
Table 31: Dental floss, Asia Pacific, consumption per capita (units), 2004?09 56
Table 32: Dental floss, Asia Pacific, forecast consumption per capita (units), 2009?14 56
Table 33: Denture care, Asia Pacific, value by segment ($m), 2004?09 57
Table 34: Denture care, Asia Pacific, value forecast by segment ($m), 2009?14 58
Table 35: Denture care, Asia Pacific, volume by segment (units, million), 2004?09 60
Table 36: Denture care, Asia Pacific, volume forecast by segment (units, million), 2009?14 61
Table 37: Denture care, Asia Pacific, company share by value (%), 2008?09 63
Table 38: Denture care, Asia Pacific, value by company ($m), 2008?09 64
Table 39: Denture care, Asia Pacific, distribution channels by value (%), 2008?09 66
Table 40: Denture care, Asia Pacific, value by distribution channel ($m), 2008?09 66
Table 41: Denture care, Asia Pacific, expenditure per capita ($), 2004?09 68
Table 42: Denture care, Asia Pacific, forecast expenditure per capita ($), 2009?14 68
Table 43: Denture care, Asia Pacific, consumption per capita (units), 2004?09 69
Table 44: Denture care, Asia Pacific, forecast consumption per capita (units), 2009?14 69
Table 45: Mouthwash, Asia Pacific, value by segment ($m), 2004?09 70
Table 46: Mouthwash, Asia Pacific, value forecast by segment ($m), 2009?14 71
Table 47: Mouthwash, Asia Pacific, volume by segment (units, million), 2004?09 73
Table 48: Mouthwash, Asia Pacific, volume forecast by segment (units, million), 2009?14 74
Table 49: Mouthwash, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 76
Table 50: Mouthwash, Asia Pacific, value by company ($m), 2008?09 77
Table 51: Mouthwash, Asia Pacific, distribution channels by value (%), 2008?09 79
Table 52: Mouthwash, Asia Pacific, value by distribution channel ($m), 2008?09 79
Table 53: Mouthwash, Asia Pacific, expenditure per capita ($), 2004?09 81
Table 54: Mouthwash, Asia Pacific, forecast expenditure per capita ($), 2009?14 81
Table 55: Mouthwash, Asia Pacific, consumption per capita (units), 2004?09 82
Table 56: Mouthwash, Asia Pacific, forecast consumption per capita (units), 2009?14 82
Table 57: Toothbrushes, Asia Pacific, value by segment ($m), 2004?09 83
Table 58: Toothbrushes, Asia Pacific, value forecast by segment ($m), 2009?14 84
Table 59: Toothbrushes, Asia Pacific, volume by segment (units, million), 2004?09 86
Table 60: Toothbrushes, Asia Pacific, volume forecast by segment (units, million), 2009?14 87
Table 61: Toothbrushes, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 89
Table 62: Toothbrushes, Asia Pacific, value by company ($m), 2008?09 90
Table 63: Toothbrushes, Asia Pacific, distribution channels by value (%), 2008?09 92
Table 64: Toothbrushes, Asia Pacific, value by distribution channel ($m), 2008?09 92
Table 65: Toothbrushes, Asia Pacific, expenditure per capita ($), 2004?09 94
Table 66: Toothbrushes, Asia Pacific, forecast expenditure per capita ($), 2009?14 94
Table 67: Toothbrushes, Asia Pacific, consumption per capita (units), 2004?09 95
Table 68: Toothbrushes, Asia Pacific, forecast consumption per capita (units), 2009?14 95
Table 69: Toothpaste, Asia Pacific, value by segment ($m), 2004?09 96
Table 70: Toothpaste, Asia Pacific, value forecast by segment ($m), 2009?14 97
Table 71: Toothpaste, Asia Pacific, volume by segment (units, million), 2004?09 99
Table 72: Toothpaste, Asia Pacific, volume forecast by segment (units, million), 2009?14 100
Table 73: Toothpaste, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 102
Table 74: Toothpaste, Asia Pacific, value by company ($m), 2008?09 103
Table 75: Toothpaste, Asia Pacific, distribution channels by value (%), 2008?09 105
Table 76: Toothpaste, Asia Pacific, value by distribution channel ($m), 2008?09 105
Table 77: Toothpaste, Asia Pacific, expenditure per capita ($), 2004?09 107
Table 78: Toothpaste, Asia Pacific, forecast expenditure per capita ($), 2009?14 107
Table 79: Toothpaste, Asia Pacific, consumption per capita (units), 2004?09 108
Table 80: Toothpaste, Asia Pacific, forecast consumption per capita (units), 2009?14 108


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