Oral Hygiene in Asia Pacific - Product Launch Quarterly

Introduction

Datamonitor’s Oral Hygiene in Asia Pacific – Product Launch Quarterly provides a complete guide to new product launches in the Asia Pacific Oral Hygiene market in Q2 2010. This report provides product information in terms of # SKUs, and includes detailed data on Package Type, Package Material, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the Oral Hygiene market in the Asia Pacific, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Oral Hygiene in Asia Pacific - New product SKUs by country and category
• Oral Hygiene in Asia Pacific - New product SKUs by manufacturer
• Oral Hygiene in Asia Pacific - New product by pack type and materials
• Oral Hygiene in Asia Pacific – New Product descriptions

Highlights

• 287 product SKUs launched in the Asia Pacific oral hygiene market
• Toothbrushes is the leading category in the Asia Pacific oral hygiene market
• Colgate-Palmolive is the leading manufacturer of new oral hygiene products in Asia Pacific

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Asia Pacific Oral Hygiene market
Analyze trends in product development over time
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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
287 product SKUs launched in the Asia Pacific oral hygiene market 2
Toothbrushes is the leading category in the Asia Pacific oral hygiene market 2
Colgate-Palmolive is the leading manufacturer of new oral hygiene products in Asia Pacific 2
Blister was the dominant packing type among the new products launched in the Asia Pacific oral hygiene market 2
Majority of the products launched in the oral hygiene market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
ORAL HYGIENE MARKET OVERVIEW 16
Market value, 2004–09 16
Market value forecast to 2014 17
ORAL HYGIENE PRODUCT ANALYSIS 18
New product SKUs by country 18
New product SKUs by category 19
New product SKUs by manufacturer 20
New products by package type 22
New product by package material 23
DETAILED PRODUCT DESCRIPTIONS 24
APPENDIX 183
Further reading 183
Country Groupings 183
Datamonitor consulting 183
How to contact experts in your industry 183

LIST OF FIGURES
Figure 1: Oral Hygiene, Asia Pacific, market value by category ($m), 2004–09 16
Figure 2: Oral Hygiene, Asia Pacific, market value by category ($m), 2009–14 17
Figure 4: Oral Hygiene, Asia Pacific, new product SKUs by category (Top five countries), Q2 2010 18
Figure 5: Oral Hygiene, Asia Pacific, new product SKUs by category, Q2 2010 19
Figure 6: Oral Hygiene, Asia Pacific, new product SKUs by manufacturer, Q2 2010 20
Figure 7: Oral Hygiene, Asia Pacific, new product by package type, Q2 2010 22
Figure 8: Oral Hygiene, Asia Pacific, new product by package material, Q2 2010 23
LIST OF TABLES
Table 1: Oral Hygiene category definitions 4
Table 2: Oral Hygiene, Asia Pacific, market value by category ($m), 2004–09 16
Table 3: Oral Hygiene, Asia Pacific, market value by category ($m), 2009–14 17
Table 4: Oral Hygiene, Asia Pacific, new product SKUs by category (Top five countries), Q2 2010 18
Table 5: Oral Hygiene, Asia Pacific, new product SKUs by category, Q2 2010 19
Table 6: Oral Hygiene, Asia Pacific, product launch SKUs by manufacturer, Q2 2010 21
Table 7: Oral Hygiene, Asia Pacific, new product by package type, Q2 2010 22
Table 8: Oral Hygiene, Asia Pacific, new product by package material, Q2 2010 23
Table 9: Pearl Drops - Smokers Stain Removing Whitening Gel 24
Table 10: Qilikang - Mouthwash 25
Table 11: Colgate Sensitive Pro-Relief - Fluoride Toothpaste 26
Table 12: Huangpai's Love - Toothbrush - Kids 27
Table 13: Yinghuaxiao - Kid Toothbrush 28
Table 14: Colgate - Super Cleaning Toothbrush 29
Table 15: Sanxiao - Natural Core Toothbrush 30
Table 16: Lion - Triple-Protection Wave Shape Toothbrush 31
Table 17: Colgate - Anti-allergic Toothpaste 32
Table 18: Dihon Yunyao Jingcui - Toothpaste - Clean & Health Care; Ice Fresh; Shiny Whitening 33
Table 19: Qingya - Shangliangxing Soft Toothbrush 34
Table 20: Dr. Fresh - Toothbrush Travel Kit - Bratz Kidz 35
Table 21: Jagger - Toothbrush for Children 36
Table 22: Heimei - Wave Shape Toothbrush 37
Table 23: Gaosi - Comfortable Massage Toothbrush 38
Table 24: Jinchen Engbo - Caring Massage Toothbrush; Classic Nobility Toothbrush 39
Table 25: Biclean - Double Fresh Toothbrush 40
Table 26: Crest - Toothbrush - Gingival Massage; Gingival Protection 41
Table 27: Sanjing - Wave Shape Toothbrush 42
Table 28: Cnice - Toothbrush - Skid Proof; Tongue Coating Remover 43
Table 29: Perfect - Double Care Toothbrush 44
Table 30: Smart Choice Premium - Sweet Sounf 45
Table 31: Zhonghua - Aloe Extract Toothpaste 46
Table 32: Snow Leopard FE Ganshua - Bio-Enzyme Toothpaste - Eight Functions; Nine Functions; Six Functions; Ten Functions 47
Table 33: Colgate Total 12 - Toothpaste - Advance Fresh; Advance Whitening; Professional Clean 48
Table 34: Pan Vilas - Premium Blend Pan Masala 49
Table 35: Oral-B CrossAction - Toothbrush - Medium; Soft 50
Table 36: Sunstar Gum - Oral Health Tablet - Calcium & Isoflavone 51
Table 37: Mannings - Dental Floss Toothpick 52
Table 38: E.K. Retail - Mouth Freshener - Chocolatee Tukda; Dhana Dal; Digestive Mukhwas; Dilkhush Mukhwas; Fennel Sweets; Gulab Silver; Jamnagar Mukhwas; Kashmiri Mukhwas; Kesri Tukda; Laccha Supari; Lucknow Scented; Mint Mukhwas; Mysore Chikni; Supari Masala 53
Table 39: Sensodyne - Fluoride Toothpaste - Rapid Relief 54
Table 40: Colgate 360 Sensitive - Toothbrush - Ultra Soft 55
Table 41: Mentadent P - Toothpaste - Micro Granules; Protection 56
Table 42: Logodent Naturkosmetik - 2in1 Organic Peppermint Tooth Gel 57
Table 43: Colgate Total - Dental Floss - Mint 58
Table 44: White Glo - 2 in 1 Whitening Toothpaste - with Mouthwash 59
Table 45: Omica Zigi - Toothbrush 60
Table 46: Coles - Denture Toothpaste 61
Table 47: E-Mart - Tongue Cleaner 62
Table 48: Ever Fine - Sweet Sounf 63
Table 49: Dentor System - Home Scaling Interdental Brush 64
Table 50: Perioe - Intensive Whitening Solution For Teeth 65
Table 51: Oral-B - Alcohol-Free Mouth Rinse 66
Table 52: Watson's - Herbal Mouthwash - Mint Green Tea; Mint Lemongrass 67
Table 53: Deep Clean - Medicated Vital Toothpaste 68
Table 54: Deep Clean - Gum Care Toothbrush - Compact; Ultra Compact 69
Table 55: Zapi - Toothbrush Sterilizer 70
Table 56: Eco Bank - Mouthwash - Ocha Catechin de Herb-su Uu-chan 71
Table 57: Macleans Milk Teeth - Children's Toothpaste - Gentle Mint 72
Table 58: Zeltek - Antibacterial Mouthguard Cleaning Tablets 73
Table 59: Colgate MaxWhite - Toothbrush with Polishing Star - Medium; Soft 74
Table 60: Omica - Putih Mutiara (Pearl White) Toothbrush 75
Table 61: Pepsodent Smart Clean - Toothbrush - Medium; Soft 76
Table 62: Formula X-Tra Clean - Toothbrush - Medium; Soft 77
Table 63: Shuke - Health Toothbrush For 12-16 Years Old Kid; Health Toothbrush For 2-6 Years Old Kid; Health Toothbrush For Growing Kid 78
Table 64: Pipi Dog - Kid Crystal Gel Toothpaste - Apple; Hami Melon; Lemon; Peach; Strawberry 79
Table 65: SXWM - Classic Comfortable Toothbrush; Comfortable Toothbrush; Curve Toothbrush; Elastic Toothbrush; Fashion Three Pots Toothbrush; Fresh Toothbrush; Rainbow Jade Toothbrush; Soft Gum Protecting Toothbrush; Special Care Toothbrush 80
Table 66: Mischief Baby - Vitamin C Kid Toothpaste - Green Tea; Lemon; Mint; Peach; Strawberry 81
Table 67: Coati - Baby Crystal Fruit Toothpaste - Apple; Orange; Strawberry 82
Table 68: White Jade - Animal World Toothbrush; Bear Toothbrush; Naught Baby Toothbrush; Racing Car Toothbrush 83
Table 69: Guardian - Mouthwash For Kids - Fruity Smile 84
Table 70: Colgate Plax - Complete Care Mouthwash 85
Table 71: Secret 11 - Whitening Toothpaste 86
Table 72: Median - H. White Toothbrush 87
Table 73: CJ Lion Dr.Sedoc - Super Slim Toothbrush 88
Table 74: Darlie Sensitive - Toothpaste - Fresh 89
Table 75: Colgate Total Professional Clean - Toothpaste 90
Table 76: Mouth Fresh - Multi Action Fluoride Gel - Ice Mint 91
Table 77: Fair Price - Gum Massager Toothbrush 92
Table 78: Pearlie W - Anti-Bacterial BreathSpray - IcyMint 93
Table 79: Colgate Sensitive Pro-Relief - Fluoride Toothpaste 94
Table 80: Fair Price - Flossticks 95
Table 81: Darlie All Shiny White - Fluoride Toothpaste - Apple Mint 96
Table 82: Colgate ExtraClean - GumCare Toothbrush 97
Table 83: Sensodyne Total Care - Toothpaste 98
Table 84: Today Super Star - Toothbrush - Hard; Medium; Soft 99
Table 85: Listerene Whitening - Vibrant White Pre-Brush Rinse - Clean Mint 100
Table 86: A Dong VIP - Tam 101
Table 87: Ecqua - Manual Toothbrush 102
Table 88: Oral-B Pulsar - Vibrating Toothbrush - Medium; Soft 103
Table 89: Colgate MaxWhite - Toothbrush - Medium; Soft 104
Table 90: Phyto Shield - Botanical Oral Care Toothpaste - Herbal; Lemon-Mystle; Propolis 105
Table 91: Formula - Toothbrush - +Sensitive 106
Table 92: Qinqin A - Ocean World Kid Toothbrush 107
Table 93: Yhxiao - Fashion Thin Fleece Toothbrush 108
Table 94: Morns - Colourful Nano Toothbrush 109
Table 95: Sanjing - Floating-point Toothbrush 110
Table 96: Lion - Elasticity Wave Toothbrush 111
Table 97: Jieshi - Hook Toothpick 112
Table 98: Yomika - Dental Floss & Toothpick 113
Table 99: Biclean - Toothbrush 114
Table 100: Colgate - 360° Actiflex Toothbrush 115
Table 101: Gaosi - Special Thin Fleece Toothbrush 116
Table 102: Jinchen Engbo - Baobeileyuan Growing Kid Toothbrush 117
Table 103: Sanxiao - Magic Forest Toothbrush 118
Table 104: Xingsheng - Rubber Handle Kid Toothbrush 119
Table 105: Xuejie - Gum Protecting Elastic Toothbrush 120
Table 106: Do Clear - Cheek Tooth Dirt Removing Small Head Toothbrush; Cheek Tooth Dirt Removing Toothbrush 121
Table 107: Fresh - Sugarfree Mints - Menthol Strong 122
Table 108: Lander - Mouthwash & Gargle 123
Table 109: Listerine Total Care - 6-in-1 Antibacterial Mouthwash - Clean Mint 124
Table 110: Oral-B - Compact Interdental Brush 125
Table 111: Between - Toothbrush - Cho Compact Futsu; Cho Compact Katame; Cho Compact Yawakarame 126
Table 112: Jordan - Portable Toothbrush & Toothgel 127
Table 113: K.P. Namboodiri's - Ayurvedic Gel Toothpaste - Menthol 128
Table 114: Cello Aqua - Toothbrush - Hard; Medium; Small 129
Table 115: Cello Flexogard - Toothbrush 130
Table 116: Chinkara - Jeeraka Mitayi Mouth Freshener 131
Table 117: Darlie - Complete Clean Toothbrush 132
Table 118: Maxam - Kid Cartoon Toothbrush 133
Table 119: Lengsuanling - Multi Effective Toothbrush; Skid Proof & Gum Protecting Toothbrush; Wave Shape Fleece Toothbrush 134
Table 120: Lion Japan Dentor System - Deep Clean Toothpaste - Ice Mint; Natural Leaf 135
Table 121: Median - Tartar Care Toothpaste 136
Table 122: E-Mart - Dental Floss 137
Table 123: Jingchen - Kid Toothbrush 138
Table 124: Bamboo Salt - Black Soft Toothbrush 139
Table 125: Dijiu - Double Colour Noble Toothbrush 140
Table 126: White Jade - Tuantuan Yuanyuan Toothbrush 141
Table 127: Oral B - Multi Effect Toothbrush; Pacesetting Toothbrush; Surpass Multi Effect Toothbrush; Surpass Toothbrush 142
Table 128: Sunstar Ora 2 Stain Clear - Haburashi - Futsu; Yawarakame 143
Table 129: Saky - Comfort Healthy Teeth Toothbursh; Deep Cleaning Toothbursh; Gum Protecting Toothbursh; Healthy Gum Toothbursh; Healthy Teeth Toothbursh; Soft Toothbursh 144
Table 130: Perfect - Wonderful Thin Fleece Toothbrush 145
Table 131: Five A - Crystal Toothbrush 146
Table 132: Qingwawangzi - Soft Fleece Kid Toothbrush 147
Table 133: Lion Dentor Systema Dental Rinse - Mouthwash - Haguki Plus 148
Table 134: Pepsodent Torsion - Toothbrush - Hard; Medium; Soft 149
Table 135: Formula - Pembersih Lidah(Tongue Cleaner) 150
Table 136: Polident - Denture Cleanser - Fresh Active 151
Table 137: Colgate Plax - Mouthwash - Ice 152
Table 138: Oral-B Mickey for Kids - Toothbrush - Soft 153
Table 139: Aloe - Toothpaste - Propolis Extract 154
Table 140: Perioe - Hello Kitty Kids Toothpaste 155
Table 141: Macleans Extreme Clean - Toothpaste - Fresh 156
Table 142: Sach - Maha Combi Pack Toothpaste - White Dental Cream & Red Gel 157
Table 143: Colgate MaxWhite - Toothpaste 158
Table 144: Colgate Visible White - Flouride Toothpaste - Sparkling Mint 159
Table 145: Crest - ProHealth Toothbrush 160
Table 146: Colgate Zig Zag Plus - Toothbrush - Medium 161
Table 147: Colgate - Fluoride Toothpaste - Total Professional Clean 162
Table 148: Eun Kang Go - Toothpaste - Gum Care with Bamboo Salt 163
Table 149: Sanqi - Toothpaste - Nursing Gingival; Potent Desensitization; Salt & Whitening; Whitening 164
Table 150: Bolaiyiya - Toothpaste 165
Table 151: Tiaoqi - Toothpaste - Anti Internal Heat; Deodorant 166
Table 152: Listerine - Antiseptic Mouthwash - Cool Mint; Fresh Burst 167
Table 153: Guardian - Junior Gel Toothpaste - Blueberry 168
Table 154: Mukashi Nagara - Mouthwash - No Shio Ugai 169
Table 155: Kaiten Ha-Brush - Esco-Roller Toothbrush - Black; Blue; Green; Red 170
Table 156: Kodomo - Toothbrush Lion Professional - 1-3 yrs; 3-6 yrs; 6-9 yrs; 9-12 yrs 171
Table 157: Ciptadent - Diamond Head Tooothbrush - Hard; Medium; Soft; Full Head Tooothbrush - Hard; Medium; Soft 172
Table 158: Trisa Kid - Toothbrush 173
Table 159: Oral-B - Pulsar Anti-bacterial Toothbrush 174
Table 160: Lion Japan - Dentor System - Home Tooth Scaling Gel 175
Table 161: Dentiste' Plus White - Nighttime Toothpaste 176
Table 162: Lion Zact - Smokers Toothpaste 177
Table 163: Lion Ciptadent - MA.X.I 12 Anti- Bacterial Toothpaste - Cool Mint; Fresh Mint; Ice Mint 178
Table 164: 6Ten - Reflex Toothbrush 179
Table 165: Total - Sweet Sompu(Mouth Freshner) 180
Table 166: Dentobac Kident - Toothpaste - Strawberry 181
Table 167: Kodomo - Children Toothpaste - Apple; Bubble Fruit; Grape; Orange; Strawberry 182


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