Oral Hygiene in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the oral hygiene market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on five categories: toothpaste, toothbrushes, mouthwash, denture care and dental floss

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is home to the second largest oral hygiene market, led by toothpaste category.

India is expected to exhibit steady growth between 2009 and 2014.

China leads the oral hygiene market in terms of value among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the oral hygiene market in high growth / emerging nations

*Identify key players within the oral hygiene market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the oral hygiene market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest oral hygiene market, led by toothpaste category 2
India is expected to exhibit steady growth between 2009 and 2014 2
China leads the oral hygiene market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC oral hygiene market, value overview 17
BRIC oral hygiene market, volume overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2004?09 27
Value analysis (Brazilian Real), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 5 Russia 46
Value analysis (Russian Ruble), 2004?09 46
Value analysis (Russian Ruble), 2009?14 47
Value analysis (US dollars), 2004?09 49
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 56
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 India 69
Value analysis (Indian Rupee), 2004?09 69
Value analysis (Indian Rupee), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 7 China 89
Value analysis (Chinese Yuan Renminbi), 2004?09 89
Value analysis (Chinese Yuan Renminbi), 2009?14 90
Value analysis (US dollars), 2004?09 92
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 99
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 8 New Product Development 112
Product launches 2009: Brazil 112
Recent product launches 114
Product launches 2009: Russia 115
Recent product launches 117
Product launches 2009: India 118
Recent product launches 120
Product launches 2009: China 121
Recent product launches 123
Chapter 9 Research Methodology 124
Methodology overview 124
Secondary research 125
Market modeling 126
Creating an initial data model 126
Revising the initial data model 126
Creating a final estimate 127
Creating demographic value splits 127
Primary research 127
Data finalization 128
Ongoing research 128
Chapter 10 Appendix 129
Future readings 129
How to contact experts in your industry 129
Disclaimer 129

LIST OF FIGURES
Figure 1: Oral hygiene market, BRIC, value ($m), 2004?14 17
Figure 2: Oral hygiene market, BRIC, value ($m) , 2004?09 19
Figure 3: Oral hygiene market, BRIC, value ($m) , 2009?14 20
Figure 4: Oral hygiene market, BRIC, value growth analysis, 2004?14 21
Figure 5: Oral hygiene market, BRIC, volume (units, million), 2004?14 22
Figure 6: Oral hygiene market, BRIC, volume (units, million), 2004?09 24
Figure 7: Oral hygiene market, BRIC, volume (units, million), 2009–14 25
Figure 8: Oral hygiene market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Oral hygiene, Brazil, value by category (BRLm), 2004?14 29
Figure 10: Oral hygiene, Brazil, category growth comparison, by value, 2004?14 32
Figure 11: Oral hygiene, Brazil, volume by category (units, million), 2004?14 35
Figure 12: Oral hygiene, Brazil, category growth comparison, by volume, 2004?14 35
Figure 13: Oral hygiene, Brazil, company share by value (%), 2008?09 38
Figure 14: Oral hygiene, Brazil, distribution channels by value (%), 2008?09 41
Figure 15: Oral hygiene, Russia, value by category (RUBm), 2004?14 48
Figure 16: Oral hygiene, Russia, category growth comparison, by value, 2004?14 51
Figure 17: Oral hygiene, Russia, volume by category (units, million), 2004?14 54
Figure 18: Oral hygiene, Russia, category growth comparison, by volume, 2004?14 55
Figure 19: Oral hygiene, Russia, company share by value (%), 2008?09 60
Figure 20: Oral hygiene, Russia, distribution channels by value (%), 2008?09 64
Figure 21: Oral hygiene, India, value by category (INRm), 2004?14 71
Figure 22: Oral hygiene, India, category growth comparison, by value, 2004?14 74
Figure 23: Oral hygiene, India, volume by category (units, million), 2004?14 77
Figure 24: Oral hygiene, India, category growth comparison, by volume, 2004?14 77
Figure 25: Oral hygiene, India, company share by value (%), 2008?09 80
Figure 26: Oral hygiene, India, distribution channels by value (%), 2008?09 84
Figure 27: Oral hygiene, China, value by category (CNYm), 2004?14 91
Figure 28: Oral hygiene, China, category growth comparison, by value, 2004?14 94
Figure 29: Oral hygiene, China, volume by category (units, million), 2004?14 97
Figure 30: Oral hygiene, China, category growth comparison, by volume, 2004?14 98
Figure 31: Oral hygiene, China, company share by value (%), 2008?09 103
Figure 32: Oral hygiene, China, distribution channels by value (%), 2008?09 107
Figure 33: Annual data review process 125

LIST OF TABLES
Table 1: Oral hygiene category definitions 5
Table 2: Oral hygiene distribution channels 6
Table 3: Oral hygiene market, BRIC, value ($m), 2004?14 18
Table 4: Oral hygiene market, BRIC, value ($m), 2004?09 19
Table 5: Oral hygiene market, BRIC, value ($m), 2009?14 20
Table 6: Oral hygiene market, BRIC, volume (units, million), 2004?14 23
Table 7: Oral hygiene market, BRIC, volume (units, million), 2004?09 24
Table 8: Oral hygiene market, BRIC, volume (units, million), 2009–14 25
Table 9: Oral hygiene, Brazil, value by category (BRLm), 2004?09 27
Table 10: Oral hygiene, Brazil, value forecast by category (BRLm), 2009?14 28
Table 11: Oral hygiene, Brazil, value by category ($m), 2004?09 30
Table 12: Oral hygiene, Brazil, value forecast by category ($m), 2009?14 31
Table 13: Oral hygiene, Brazil, volume by category (units, million), 2004?09 33
Table 14: Oral hygiene, Brazil, volume forecast by category (units, million), 2009?14 34
Table 15: Oral hygiene, Brazil, brand share by value (%), 2008?09 36
Table 16: Oral hygiene, Brazil, value by brand (BRLm), 2008?09 37
Table 17: Oral hygiene, Brazil, company share by value (%), 2008?09 39
Table 18: Oral hygiene, Brazil, value by company (BRLm), 2008?09 39
Table 19: Oral hygiene, Brazil, distribution channels by value (%), 2008?09 40
Table 20: Oral hygiene, Brazil, value by distribution channel (BRLm), 2008?09 40
Table 21: Oral hygiene, Brazil, expenditure per capita (BRL), 2004?09 42
Table 22: Oral hygiene, Brazil, forecast expenditure per capita (BRL), 2009?14 43
Table 23: Oral hygiene, Brazil, expenditure per capita ($), 2004?09 43
Table 24: Oral hygiene, Brazil, forecast expenditure per capita ($), 2009?14 44
Table 25: Oral hygiene, Brazil, consumption per capita (units), 2004?09 44
Table 26: Oral hygiene, Brazil, forecast consumption per capita (units), 2009?14 45
Table 27: Oral hygiene, Russia, value by category (RUBm), 2004?09 46
Table 28: Oral hygiene, Russia, value forecast by category (RUBm), 2009?14 47
Table 29: Oral hygiene, Russia, value by category ($m), 2004?09 49
Table 30: Oral hygiene, Russia, value forecast by category ($m), 2009?14 50
Table 31: Oral hygiene, Russia, volume by category (units, million), 2004?09 52
Table 32: Oral hygiene, Russia, volume forecast by category (units, million), 2009?14 53
Table 33: Oral hygiene, Russia, brand share by value (%), 2008?09 56
Table 34: Oral hygiene, Russia, value by brand (RUBm), 2008?09 58
Table 35: Oral hygiene, Russia, company share by value (%), 2008?09 61
Table 36: Oral hygiene, Russia, value by company (RUBm), 2008?09 62
Table 37: Oral hygiene, Russia, distribution channels by value (%), 2008?09 63
Table 38: Oral hygiene, Russia, value by distribution channel (RUBm), 2008?09 63
Table 39: Oral hygiene, Russia, expenditure per capita (RUB), 2004?09 65
Table 40: Oral hygiene, Russia, forecast expenditure per capita (RUB), 2009?14 66
Table 41: Oral hygiene, Russia, expenditure per capita ($), 2004?09 66
Table 42: Oral hygiene, Russia, forecast expenditure per capita ($), 2009?14 67
Table 43: Oral hygiene, Russia, consumption per capita (units), 2004?09 67
Table 44: Oral hygiene, Russia, forecast consumption per capita (units), 2009?14 68
Table 45: Oral hygiene, India, value by category (INRm), 2004?09 69
Table 46: Oral hygiene, India, value forecast by category (INRm), 2009?14 70
Table 47: Oral hygiene, India, value by category ($m), 2004?09 72
Table 48: Oral hygiene, India, value forecast by category ($m), 2009?14 73
Table 49: Oral hygiene, India, volume by category (units, million), 2004?09 75
Table 50: Oral hygiene, India, volume forecast by category (units, million), 2009?14 76
Table 51: Oral hygiene, India, brand share by value (%), 2008?09 78
Table 52: Oral hygiene, India, value by brand (INRm), 2008?09 79
Table 53: Oral hygiene, India, company share by value (%), 2008?09 81
Table 54: Oral hygiene, India, value by company (INRm), 2008?09 82
Table 55: Oral hygiene, India, distribution channels by value (%), 2008?09 83
Table 56: Oral hygiene, India, value by distribution channel (INRm), 2008?09 83
Table 57: Oral hygiene, India, expenditure per capita (INR), 2004?09 85
Table 58: Oral hygiene, India, forecast expenditure per capita (INR), 2009?14 86
Table 59: Oral hygiene, India, expenditure per capita ($), 2004?09 86
Table 60: Oral hygiene, India, forecast expenditure per capita ($), 2009?14 87
Table 61: Oral hygiene, India, consumption per capita (units), 2004?09 87
Table 62: Oral hygiene, India, forecast consumption per capita (units), 2009?14 88
Table 63: Oral hygiene, China, value by category (CNYm), 2004?09 89
Table 64: Oral hygiene, China, value forecast by category (CNYm), 2009?14 90
Table 65: Oral hygiene, China, value by category ($m), 2004?09 92
Table 66: Oral hygiene, China, value forecast by category ($m), 2009?14 93
Table 67: Oral hygiene, China, volume by category (units, million), 2004?09 95
Table 68: Oral hygiene, China, volume forecast by category (units, million), 2009?14 96
Table 69: Oral hygiene, China, brand share by value (%), 2008?09 99
Table 70: Oral hygiene, China, value by brand (CNYm), 2008?09 101
Table 71: Oral hygiene, China, company share by value (%), 2008?09 104
Table 72: Oral hygiene, China, value by company (CNYm), 2008?09 105
Table 73: Oral hygiene, China, distribution channels by value (%), 2008?09 106
Table 74: Oral hygiene, China, value by distribution channel (CNYm), 2008?09 106
Table 75: Oral hygiene, China, expenditure per capita (CNY), 2004?09 108
Table 76: Oral hygiene, China, forecast expenditure per capita (CNY), 2009?14 109
Table 77: Oral hygiene, China, expenditure per capita ($), 2004?09 109
Table 78: Oral hygiene, China, forecast expenditure per capita ($), 2009?14 110
Table 79: Oral hygiene, China, consumption per capita (units), 2004?09 110
Table 80: Oral hygiene, China, forecast consumption per capita (units), 2009?14 111
Table 81: Brazil oral hygiene new product launches reports, by company (top five companies), 2009 112
Table 82: Brazil oral hygiene new product launches SKUs, by company (top five companies), 2009 112
Table 83: Brazil oral hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 113
Table 84: Brazil oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 113
Table 85: Brazil oral hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 114
Table 86: Brazil oral hygiene new product launches - recent five launches (2009) 114
Table 87: Russia oral hygiene new product launches reports, by company (top five companies), 2009 115
Table 88: Russia oral hygiene new product launches SKUs, by company (top five companies), 2009 115
Table 89: Russia oral hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 116
Table 90: Russia oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 116
Table 91: Russia oral hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 117
Table 92: Russia oral hygiene new product launches - recent five launches (2009) 117
Table 93: India oral hygiene new product launches reports, by company (top five companies), 2009 118
Table 94: India oral hygiene new product launches SKUs, by company (top five companies), 2009 118
Table 95: India oral hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 119
Table 96: India oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 119
Table 97: India oral hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 120
Table 98: India oral hygiene new product launches - recent five launches (2009) 120
Table 99: China oral hygiene new product launches reports, by company (top five companies), 2009 121
Table 100: China oral hygiene new product launches SKUs, by company (top five companies), 2009 121
Table 101: China oral hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 122
Table 102: China oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 122
Table 103: China oral hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 123
Table 104: China oral hygiene new product launches - recent five launches (2009) 123



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