Oral Hygiene in China to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Chinese Yuan Renminbi), 2004?09 24
Value analysis (Chinese Yuan Renminbi), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 34
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 47
Colgate-Palmolive Company 47
The Procter & Gamble Company 50
Chapter 5 Category Analysis: Dental Floss 52
Value analysis (Chinese Yuan Renminbi), 2004?09 52
Value analysis (Chinese Yuan Renminbi), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 Category Analysis: Denture Care 68
Value analysis (Chinese Yuan Renminbi), 2004?09 68
Value analysis (Chinese Yuan Renminbi), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 Category Analysis: Mouthwash 84
Value analysis (Chinese Yuan Renminbi), 2004?09 84
Value analysis (Chinese Yuan Renminbi), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 92
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 Category Analysis: Toothbrushes 101
Value analysis (Chinese Yuan Renminbi), 2004?09 101
Value analysis (Chinese Yuan Renminbi), 2009?14 102
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 104
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 110
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis: Toothpaste 120
Value analysis (Chinese Yuan Renminbi), 2004?09 120
Value analysis (Chinese Yuan Renminbi), 2009?14 121
Value analysis (US dollars), 2004?09 123
Value analysis (US dollars), 2009?14 123
Volume analysis, 2004?09 125
Volume analysis, 2009?14 126
Company and brand share analysis 128
Distribution analysis 133
Expenditure and consumption per capita 135
Chapter 10 Country Comparison 138
Value 138
Volume 142
Market share 146
Chapter 11 New Product Development 147
Product launches over time 147
Recent product launches 149
Chapter 12 Macroeconomic Profile 150
Macroeconomic Indicators 150
Chapter 13 Research Methodology 155
Methodology overview 155
Secondary research 156
Market modeling 157
Creating an initial data model 157
Revising the initial data model 157
Creating a final estimate 158
Creating demographic value splits 158
Primary research 158
Data finalization 159
Ongoing research 159
Chapter 14 Appendix 160
Future readings 160
How to contact experts in your industry 160
Disclaimer 160

LIST OF FIGURES
Figure 1: Oral hygiene, China, value by category (CNYm), 2004?14 26
Figure 2: Oral hygiene, China, category growth comparison, by value, 2004?14 29
Figure 3: Oral hygiene, China, volume by category (units, million), 2004?14 32
Figure 4: Oral hygiene, China, category growth comparison, by volume, 2004?14 33
Figure 5: Oral hygiene, China, company share by value (%), 2008?09 38
Figure 6: Oral hygiene, China, distribution channels by value (%), 2008?09 42
Figure 7: Dental floss, China, value by segment (CNYm), 2004?14 54
Figure 8: Dental floss, China, category growth comparison, by value, 2004?14 56
Figure 9: Dental floss, China, volume by segment (units, million), 2004?14 59
Figure 10: Dental floss, China, category growth comparison, by volume, 2004?14 59
Figure 11: Dental floss, China, company share by value (%), 2008?09 61
Figure 12: Dental floss, China, distribution channels by value (%), 2008?09 64
Figure 13: Denture care, China, value by segment (CNYm), 2004?14 70
Figure 14: Denture care, China, category growth comparison, by value, 2004?14 72
Figure 15: Denture care, China, volume by segment (units, million), 2004?14 75
Figure 16: Denture care, China, category growth comparison, by volume, 2004?14 75
Figure 17: Denture care, China, company share by value (%), 2008?09 77
Figure 18: Denture care, China, distribution channels by value (%), 2008?09 80
Figure 19: Mouthwash, China, value by segment (CNYm), 2004?14 86
Figure 20: Mouthwash, China, category growth comparison, by value, 2004?14 88
Figure 21: Mouthwash, China, volume by segment (units, million), 2004?14 91
Figure 22: Mouthwash, China, category growth comparison, by volume, 2004?14 91
Figure 23: Mouthwash, China, company share by value (%), 2008?09 94
Figure 24: Mouthwash, China, distribution channels by value (%), 2008?09 97
Figure 25: Toothbrushes, China, value by segment (CNYm), 2004?14 103
Figure 26: Toothbrushes, China, category growth comparison, by value, 2004?14 105
Figure 27: Toothbrushes, China, volume by segment (units, million), 2004?14 108
Figure 28: Toothbrushes, China, category growth comparison, by volume, 2004?14 109
Figure 29: Toothbrushes, China, company share by value (%), 2008?09 112
Figure 30: Toothbrushes, China, distribution channels by value (%), 2008?09 116
Figure 31: Toothpaste, China, value by segment (CNYm), 2004?14 122
Figure 32: Toothpaste, China, category growth comparison, by value, 2004?14 124
Figure 33: Toothpaste, China, volume by segment (units, million), 2004?14 127
Figure 34: Toothpaste, China, category growth comparison, by volume, 2004?14 127
Figure 35: Toothpaste, China, company share by value (%), 2008?09 130
Figure 36: Toothpaste, China, distribution channels by value (%), 2008?09 134
Figure 37: Global oral hygiene market split (value terms, 2009), top five countries 139
Figure 38: Global oral hygiene market value, 2004–09, top five countries 141
Figure 39: Global oral hygiene market split (volume terms, 2009), top five countries 143
Figure 40: Global oral hygiene market volume, 2004–09, top five countries 145
Figure 41: Annual data review process 156

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, China, value by category (CNYm), 2004?09 24
Table 4: Oral hygiene, China, value forecast by category (CNYm), 2009?14 25
Table 5: Oral hygiene, China, value by category ($m), 2004?09 27
Table 6: Oral hygiene, China, value forecast by category ($m), 2009?14 28
Table 7: Oral hygiene, China, volume by category (units, million), 2004?09 30
Table 8: Oral hygiene, China, volume forecast by category (units, million), 2009?14 31
Table 9: Oral hygiene, China, brand share by value (%), 2008?09 34
Table 10: Oral hygiene, China, value by brand (CNYm), 2008?09 36
Table 11: Oral hygiene, China, company share by value (%), 2008?09 39
Table 12: Oral hygiene, China, value by company (CNYm), 2008?09 40
Table 13: Oral hygiene, China, distribution channels by value (%), 2008?09 41
Table 14: Oral hygiene, China, value by distribution channel (CNYm), 2008?09 41
Table 15: Oral hygiene, China, expenditure per capita (CNY), 2004?09 43
Table 16: Oral hygiene, China, forecast expenditure per capita (CNY), 2009?14 44
Table 17: Oral hygiene, China, expenditure per capita ($), 2004?09 44
Table 18: Oral hygiene, China, forecast expenditure per capita ($), 2009?14 45
Table 19: Oral hygiene, China, consumption per capita (units), 2004?09 45
Table 20: Oral hygiene, China, forecast consumption per capita (units), 2009?14 46
Table 21: Colgate-Palmolive Company key facts 47
Table 22: The Procter & Gamble Company key facts 50
Table 23: Dental floss, China, value by segment (CNYm), 2004?09 52
Table 24: Dental floss, China, value forecast by segment (CNYm), 2009?14 53
Table 25: Dental floss, China, value by segment ($m), 2004?09 55
Table 26: Dental floss, China, value forecast by segment ($m), 2009?14 55
Table 27: Dental floss, China, volume by segment (units, million), 2004?09 57
Table 28: Dental floss, China, volume forecast by segment (units, million), 2009?14 58
Table 29: Dental floss, China, brand share by value (%), 2008?09 60
Table 30: Dental floss, China, value by brand (CNYm), 2008?09 60
Table 31: Dental floss, China, company share by value (%), 2008?09 62
Table 32: Dental floss, China, value by company (CNYm), 2008?09 62
Table 33: Dental floss, China, distribution channels by value (%), 2008?09 63
Table 34: Dental floss, China, value by distribution channel (CNYm), 2008?09 63
Table 35: Dental floss, China, expenditure per capita (CNY), 2004?09 65
Table 36: Dental floss, China, forecast expenditure per capita (CNY), 2009?14 65
Table 37: Dental floss, China, expenditure per capita ($), 2004?09 66
Table 38: Dental floss, China, forecast expenditure per capita ($), 2009?14 66
Table 39: Dental floss, China, consumption per capita (units), 2004?09 67
Table 40: Dental floss, China, forecast consumption per capita (units), 2009?14 67
Table 41: Denture care, China, value by segment (CNYm), 2004?09 68
Table 42: Denture care, China, value forecast by segment (CNYm), 2009?14 69
Table 43: Denture care, China, value by segment ($m), 2004?09 71
Table 44: Denture care, China, value forecast by segment ($m), 2009?14 71
Table 45: Denture care, China, volume by segment (units, million), 2004?09 73
Table 46: Denture care, China, volume forecast by segment (units, million), 2009?14 74
Table 47: Denture care, China, brand share by value (%), 2008?09 76
Table 48: Denture care, China, value by brand (CNYm), 2008?09 76
Table 49: Denture care, China, company share by value (%), 2008?09 78
Table 50: Denture care, China, value by company (CNYm), 2008?09 78
Table 51: Denture care, China, distribution channels by value (%), 2008?09 79
Table 52: Denture care, China, value by distribution channel (CNYm), 2008?09 79
Table 53: Denture care, China, expenditure per capita (CNY), 2004?09 81
Table 54: Denture care, China, forecast expenditure per capita (CNY), 2009?14 81
Table 55: Denture care, China, expenditure per capita ($), 2004?09 82
Table 56: Denture care, China, forecast expenditure per capita ($), 2009?14 82
Table 57: Denture care, China, consumption per capita (units), 2004?09 83
Table 58: Denture care, China, forecast consumption per capita (units), 2009?14 83
Table 59: Mouthwash, China, value by segment (CNYm), 2004?09 84
Table 60: Mouthwash, China, value forecast by segment (CNYm), 2009?14 85
Table 61: Mouthwash, China, value by segment ($m), 2004?09 87
Table 62: Mouthwash, China, value forecast by segment ($m), 2009?14 87
Table 63: Mouthwash, China, volume by segment (units, million), 2004?09 89
Table 64: Mouthwash, China, volume forecast by segment (units, million), 2009?14 90
Table 65: Mouthwash, China, brand share by value (%), 2008?09 92
Table 66: Mouthwash, China, value by brand (CNYm), 2008?09 93
Table 67: Mouthwash, China, company share by value (%), 2008?09 95
Table 68: Mouthwash, China, value by company (CNYm), 2008?09 95
Table 69: Mouthwash, China, distribution channels by value (%), 2008?09 96
Table 70: Mouthwash, China, value by distribution channel (CNYm), 2008?09 96
Table 71: Mouthwash, China, expenditure per capita (CNY), 2004?09 98
Table 72: Mouthwash, China, forecast expenditure per capita (CNY), 2009?14 98
Table 73: Mouthwash, China, expenditure per capita ($), 2004?09 99
Table 74: Mouthwash, China, forecast expenditure per capita ($), 2009?14 99
Table 75: Mouthwash, China, consumption per capita (units), 2004?09 100
Table 76: Mouthwash, China, forecast consumption per capita (units), 2009?14 100
Table 77: Toothbrushes, China, value by segment (CNYm), 2004?09 101
Table 78: Toothbrushes, China, value forecast by segment (CNYm), 2009?14 102
Table 79: Toothbrushes, China, value by segment ($m), 2004?09 104
Table 80: Toothbrushes, China, value forecast by segment ($m), 2009?14 104
Table 81: Toothbrushes, China, volume by segment (units, million), 2004?09 106
Table 82: Toothbrushes, China, volume forecast by segment (units, million), 2009?14 107
Table 83: Toothbrushes, China, brand share by value (%), 2008?09 110
Table 84: Toothbrushes, China, value by brand (CNYm), 2008?09 111
Table 85: Toothbrushes, China, company share by value (%), 2008?09 113
Table 86: Toothbrushes, China, value by company (CNYm), 2008?09 114
Table 87: Toothbrushes, China, distribution channels by value (%), 2008?09 115
Table 88: Toothbrushes, China, value by distribution channel (CNYm), 2008?09 115
Table 89: Toothbrushes, China, expenditure per capita (CNY), 2004?09 117
Table 90: Toothbrushes, China, forecast expenditure per capita (CNY), 2009?14 117
Table 91: Toothbrushes, China, expenditure per capita ($), 2004?09 118
Table 92: Toothbrushes, China, forecast expenditure per capita ($), 2009?14 118
Table 93: Toothbrushes, China, consumption per capita (units), 2004?09 119
Table 94: Toothbrushes, China, forecast consumption per capita (units), 2009?14 119
Table 95: Toothpaste, China, value by segment (CNYm), 2004?09 120
Table 96: Toothpaste, China, value forecast by segment (CNYm), 2009?14 121
Table 97: Toothpaste, China, value by segment ($m), 2004?09 123
Table 98: Toothpaste, China, value forecast by segment ($m), 2009?14 123
Table 99: Toothpaste, China, volume by segment (units, million), 2004?09 125
Table 100: Toothpaste, China, volume forecast by segment (units, million), 2009?14 126
Table 101: Toothpaste, China, brand share by value (%), 2008?09 128
Table 102: Toothpaste, China, value by brand (CNYm), 2008?09 129
Table 103: Toothpaste, China, company share by value (%), 2008?09 131
Table 104: Toothpaste, China, value by company (CNYm), 2008?09 132
Table 105: Toothpaste, China, distribution channels by value (%), 2008?09 133
Table 106: Toothpaste, China, value by distribution channel (CNYm), 2008?09 133
Table 107: Toothpaste, China, expenditure per capita (CNY), 2004?09 135
Table 108: Toothpaste, China, forecast expenditure per capita (CNY), 2009?14 135
Table 109: Toothpaste, China, expenditure per capita ($), 2004?09 136
Table 110: Toothpaste, China, forecast expenditure per capita ($), 2009?14 136
Table 111: Toothpaste, China, consumption per capita (units), 2004?09 137
Table 112: Toothpaste, China, forecast consumption per capita (units), 2009?14 137
Table 113: Global oral hygiene market value, 2009 138
Table 114: Global oral hygiene market split (value terms ($m), 2009), top five countries 141
Table 115: Global oral hygiene market volume, 2009 142
Table 116: Global oral hygiene market split (volume terms, 2009), top five countries 145
Table 117: Leading players, top five countries 146
Table 118: China oral hygiene new product launches reports, by company (top five companies), 2009 147
Table 119: China oral hygiene new product launches SKUs, by company (top five companies), 2009 147
Table 120: China oral hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 148
Table 121: China oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 148
Table 122: China oral hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 149
Table 123: China oral hygiene new product launches - recent five launches (2009) 149
Table 124: China population, by age group, 2004?09 (millions) 150
Table 125: China population forecast, by age group, 2009?14 (millions) 151
Table 126: China population, by gender, 2004?09 (millions) 151
Table 127: China population forecast, by gender, 2009?14 (millions) 152
Table 128: China nominal GDP, 2004?09 (CNYbn, nominal prices) 152
Table 129: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 152
Table 130: China real GDP, 2004?09 (CNYbn, 2000 prices) 153
Table 131: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 153
Table 132: China real GDP, 2004?09 ($bn, 2000 prices) 153
Table 133: China real GDP forecast, 2009?14 ($bn, 2000 prices) 154
Table 134: China consumer price index, 2004?09 (2000=100) 154
Table 135: China consumer price index, 2009?14 (2000=100) 154


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