Oral Hygiene in the Czech Republic to 2014

Typ der Studie:	Marktstudie
Jahrgang:	01/2011
Herausgeber:	Datamonitor
Sprachversion:	Englisch
Verfügbarkeit:	Lieferbar

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Databook

156 seiten

Inhalt der Studie:

Introduction

This databook provides key data and information on the oral hygiene market in the Czech Republic. This report is a comprehensive resource for market, category and segmen.....

Mehr über diese Studie

Introduction

This databook provides key data and information on the oral hygiene market in the Czech Republic. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on five categories: toothpaste, toothbrushes, mouthwash, dental floss and denture care.

Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

Category level company and brand share as well as distribution share information for 2008 and 2009

Review of the top two companies within the oral hygiene market, including company overview, key facts and business description

Highlights

The market for oral hygiene in the Czech Republic increased at a compound annual growth rate of 6.5% between 2004 and 2009.

The toothpaste category led the oral hygiene market in the Czech Republic, accounting for a share of 63.4%.

The leading players in the Czech Republican oral hygiene market are Colgate-Palmolive Company, Setuza AS and Unilever.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the oral hygiene market in the Czech Republic

Design effective marketing and sales strategies by identifying key market categories and segments

Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

Inhaltsverzeichnis

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Czech Koruna), 2004?09 24
Value analysis (Czech Koruna), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profiles 45
Colgate-Palmolive Company 45
Unilever 48
Chapter 5 Category Analysis: Dental Floss 50
Value analysis (Czech Koruna), 2004?09 50
Value analysis (Czech Koruna), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Denture Care 66
Value analysis (Czech Koruna), 2004?09 66
Value analysis (Czech Koruna), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 7 Category Analysis: Mouthwash 83
Value analysis (Czech Koruna), 2004?09 83
Value analysis (Czech Koruna), 2009?14 84
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 8 Category Analysis: Toothbrushes 99
Value analysis (Czech Koruna), 2004?09 99
Value analysis (Czech Koruna), 2009?14 100
Value analysis (US dollars), 2004?09 102
Value analysis (US dollars), 2009?14 102
Volume analysis, 2004?09 104
Volume analysis, 2009?14 105
Company and brand share analysis 108
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 9 Category Analysis: Toothpaste 116
Value analysis (Czech Koruna), 2004?09 116
Value analysis (Czech Koruna), 2009?14 117
Value analysis (US dollars), 2004?09 119
Value analysis (US dollars), 2009?14 120
Volume analysis, 2004?09 122
Volume analysis, 2009?14 123
Company and brand share analysis 125
Distribution analysis 129
Expenditure and consumption per capita 131
Chapter 10 Country Comparison 134
Value 134
Volume 138
Market share 142
Chapter 11 New Product Development 143
Product launches over time 143
Recent product launches 145
Chapter 12 Macroeconomic Profile 146
Macroeconomic Indicators 146
Chapter 13 Research Methodology 151
Methodology overview 151
Secondary research 152
Market modeling 153
Creating an initial data model 153
Revising the initial data model 153
Creating a final estimate 154
Creating demographic value splits 154
Primary research 154
Data finalization 155
Ongoing research 155
Chapter 14 Appendix 156
Future readings 156
How to contact experts in your industry 156
Disclaimer 156

LIST OF FIGURES
Figure 1: Oral hygiene, Czech Republic, value by category (CZKm), 2004?14 26
Figure 2: Oral hygiene, Czech Republic, category growth comparison, by value, 2004?14 29
Figure 3: Oral hygiene, Czech Republic, volume by category (units, million), 2004?14 32
Figure 4: Oral hygiene, Czech Republic, category growth comparison, by volume, 2004?14 33
Figure 5: Oral hygiene, Czech Republic, company share by value (%), 2008?09 36
Figure 6: Oral hygiene, Czech Republic, distribution channels by value (%), 2008?09 40
Figure 7: Dental floss, Czech Republic, value by segment (CZKm), 2004?14 52
Figure 8: Dental floss, Czech Republic, category growth comparison, by value, 2004?14 54
Figure 9: Dental floss, Czech Republic, volume by segment (units, million), 2004?14 57
Figure 10: Dental floss, Czech Republic, category growth comparison, by volume, 2004?14 57
Figure 11: Dental floss, Czech Republic, company share by value (%), 2008?09 59
Figure 12: Dental floss, Czech Republic, distribution channels by value (%), 2008?09 62
Figure 13: Denture care, Czech Republic, value by segment (CZKm), 2004?14 68
Figure 14: Denture care, Czech Republic, category growth comparison, by value, 2004?14 70
Figure 15: Denture care, Czech Republic, volume by segment (units, million), 2004?14 73
Figure 16: Denture care, Czech Republic, category growth comparison, by volume, 2004?14 74
Figure 17: Denture care, Czech Republic, company share by value (%), 2008?09 76
Figure 18: Denture care, Czech Republic, distribution channels by value (%), 2008?09 79
Figure 19: Mouthwash, Czech Republic, value by segment (CZKm), 2004?14 85
Figure 20: Mouthwash, Czech Republic, category growth comparison, by value, 2004?14 87
Figure 21: Mouthwash, Czech Republic, volume by segment (units, million), 2004?14 90
Figure 22: Mouthwash, Czech Republic, category growth comparison, by volume, 2004?14 90
Figure 23: Mouthwash, Czech Republic, company share by value (%), 2008?09 92
Figure 24: Mouthwash, Czech Republic, distribution channels by value (%), 2008?09 95
Figure 25: Toothbrushes, Czech Republic, value by segment (CZKm), 2004?14 101
Figure 26: Toothbrushes, Czech Republic, category growth comparison, by value, 2004?14 103
Figure 27: Toothbrushes, Czech Republic, volume by segment (units, million), 2004?14 106
Figure 28: Toothbrushes, Czech Republic, category growth comparison, by volume, 2004?14 107
Figure 29: Toothbrushes, Czech Republic, company share by value (%), 2008?09 109
Figure 30: Toothbrushes, Czech Republic, distribution channels by value (%), 2008?09 112
Figure 31: Toothpaste, Czech Republic, value by segment (CZKm), 2004?14 118
Figure 32: Toothpaste, Czech Republic, category growth comparison, by value, 2004?14 121
Figure 33: Toothpaste, Czech Republic, volume by segment (units, million), 2004?14 124
Figure 34: Toothpaste, Czech Republic, category growth comparison, by volume, 2004?14 124
Figure 35: Toothpaste, Czech Republic, company share by value (%), 2008?09 127
Figure 36: Toothpaste, Czech Republic, distribution channels by value (%), 2008?09 130
Figure 37: Global oral hygiene market split (value terms, 2009), top five countries 135
Figure 38: Global oral hygiene market value, 2004–09, top five countries 137
Figure 39: Global oral hygiene market split (volume terms, 2009), top five countries 139
Figure 40: Global oral hygiene market volume, 2004–09, top five countries 141
Figure 41: Annual data review process 152

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, Czech Republic, value by category (CZKm), 2004?09 24
Table 4: Oral hygiene, Czech Republic, value forecast by category (CZKm), 2009?14 25
Table 5: Oral hygiene, Czech Republic, value by category ($m), 2004?09 27
Table 6: Oral hygiene, Czech Republic, value forecast by category ($m), 2009?14 28
Table 7: Oral hygiene, Czech Republic, volume by category (units, million), 2004?09 30
Table 8: Oral hygiene, Czech Republic, volume forecast by category (units, million), 2009?14 31
Table 9: Oral hygiene, Czech Republic, brand share by value (%), 2008?09 34
Table 10: Oral hygiene, Czech Republic, value by brand (CZKm), 2008?09 35
Table 11: Oral hygiene, Czech Republic, company share by value (%), 2008?09 37
Table 12: Oral hygiene, Czech Republic, value by company (CZKm), 2008?09 38
Table 13: Oral hygiene, Czech Republic, distribution channels by value (%), 2008?09 39
Table 14: Oral hygiene, Czech Republic, value by distribution channel (CZKm), 2008?09 39
Table 15: Oral hygiene, Czech Republic, expenditure per capita (CZK), 2004?09 41
Table 16: Oral hygiene, Czech Republic, forecast expenditure per capita (CZK), 2009?14 42
Table 17: Oral hygiene, Czech Republic, expenditure per capita ($), 2004?09 42
Table 18: Oral hygiene, Czech Republic, forecast expenditure per capita ($), 2009?14 43
Table 19: Oral hygiene, Czech Republic, consumption per capita (units), 2004?09 43
Table 20: Oral hygiene, Czech Republic, forecast consumption per capita (units), 2009?14 44
Table 21: Colgate-Palmolive Company key facts 45
Table 22: Unilever key facts 48
Table 23: Dental floss, Czech Republic, value by segment (CZKm), 2004?09 50
Table 24: Dental floss, Czech Republic, value forecast by segment (CZKm), 2009?14 51
Table 25: Dental floss, Czech Republic, value by segment ($m), 2004?09 53
Table 26: Dental floss, Czech Republic, value forecast by segment ($m), 2009?14 53
Table 27: Dental floss, Czech Republic, volume by segment (units, million), 2004?09 55
Table 28: Dental floss, Czech Republic, volume forecast by segment (units, million), 2009?14 56
Table 29: Dental floss, Czech Republic, brand share by value (%), 2008?09 58
Table 30: Dental floss, Czech Republic, value by brand (CZKm), 2008?09 58
Table 31: Dental floss, Czech Republic, company share by value (%), 2008?09 60
Table 32: Dental floss, Czech Republic, value by company (CZKm), 2008?09 60
Table 33: Dental floss, Czech Republic, distribution channels by value (%), 2008?09 61
Table 34: Dental floss, Czech Republic, value by distribution channel (CZKm), 2008?09 61
Table 35: Dental floss, Czech Republic, expenditure per capita (CZK), 2004?09 63
Table 36: Dental floss, Czech Republic, forecast expenditure per capita (CZK), 2009?14 63
Table 37: Dental floss, Czech Republic, expenditure per capita ($), 2004?09 64
Table 38: Dental floss, Czech Republic, forecast expenditure per capita ($), 2009?14 64
Table 39: Dental floss, Czech Republic, consumption per capita (units), 2004?09 65
Table 40: Dental floss, Czech Republic, forecast consumption per capita (units), 2009?14 65
Table 41: Denture care, Czech Republic, value by segment (CZKm), 2004?09 66
Table 42: Denture care, Czech Republic, value forecast by segment (CZKm), 2009?14 67
Table 43: Denture care, Czech Republic, value by segment ($m), 2004?09 69
Table 44: Denture care, Czech Republic, value forecast by segment ($m), 2009?14 69
Table 45: Denture care, Czech Republic, volume by segment (units, million), 2004?09 71
Table 46: Denture care, Czech Republic, volume forecast by segment (units, million), 2009?14 72
Table 47: Denture care, Czech Republic, brand share by value (%), 2008?09 75
Table 48: Denture care, Czech Republic, value by brand (CZKm), 2008?09 75
Table 49: Denture care, Czech Republic, company share by value (%), 2008?09 77
Table 50: Denture care, Czech Republic, value by company (CZKm), 2008?09 77
Table 51: Denture care, Czech Republic, distribution channels by value (%), 2008?09 78
Table 52: Denture care, Czech Republic, value by distribution channel (CZKm), 2008?09 78
Table 53: Denture care, Czech Republic, expenditure per capita (CZK), 2004?09 80
Table 54: Denture care, Czech Republic, forecast expenditure per capita (CZK), 2009?14 80
Table 55: Denture care, Czech Republic, expenditure per capita ($), 2004?09 81
Table 56: Denture care, Czech Republic, forecast expenditure per capita ($), 2009?14 81
Table 57: Denture care, Czech Republic, consumption per capita (units), 2004?09 82
Table 58: Denture care, Czech Republic, forecast consumption per capita (units), 2009?14 82
Table 59: Mouthwash, Czech Republic, value by segment (CZKm), 2004?09 83
Table 60: Mouthwash, Czech Republic, value forecast by segment (CZKm), 2009?14 84
Table 61: Mouthwash, Czech Republic, value by segment ($m), 2004?09 86
Table 62: Mouthwash, Czech Republic, value forecast by segment ($m), 2009?14 86
Table 63: Mouthwash, Czech Republic, volume by segment (units, million), 2004?09 88
Table 64: Mouthwash, Czech Republic, volume forecast by segment (units, million), 2009?14 89
Table 65: Mouthwash, Czech Republic, brand share by value (%), 2008?09 91
Table 66: Mouthwash, Czech Republic, value by brand (CZKm), 2008?09 91
Table 67: Mouthwash, Czech Republic, company share by value (%), 2008?09 93
Table 68: Mouthwash, Czech Republic, value by company (CZKm), 2008?09 93
Table 69: Mouthwash, Czech Republic, distribution channels by value (%), 2008?09 94
Table 70: Mouthwash, Czech Republic, value by distribution channel (CZKm), 2008?09 94
Table 71: Mouthwash, Czech Republic, expenditure per capita (CZK), 2004?09 96
Table 72: Mouthwash, Czech Republic, forecast expenditure per capita (CZK), 2009?14 96
Table 73: Mouthwash, Czech Republic, expenditure per capita ($), 2004?09 97
Table 74: Mouthwash, Czech Republic, forecast expenditure per capita ($), 2009?14 97
Table 75: Mouthwash, Czech Republic, consumption per capita (units), 2004?09 98
Table 76: Mouthwash, Czech Republic, forecast consumption per capita (units), 2009?14 98
Table 77: Toothbrushes, Czech Republic, value by segment (CZKm), 2004?09 99
Table 78: Toothbrushes, Czech Republic, value forecast by segment (CZKm), 2009?14 100
Table 79: Toothbrushes, Czech Republic, value by segment ($m), 2004?09 102
Table 80: Toothbrushes, Czech Republic, value forecast by segment ($m), 2009?14 102
Table 81: Toothbrushes, Czech Republic, volume by segment (units, million), 2004?09 104
Table 82: Toothbrushes, Czech Republic, volume forecast by segment (units, million), 2009?14 105
Table 83: Toothbrushes, Czech Republic, brand share by value (%), 2008?09 108
Table 84: Toothbrushes, Czech Republic, value by brand (CZKm), 2008?09 108
Table 85: Toothbrushes, Czech Republic, company share by value (%), 2008?09 110
Table 86: Toothbrushes, Czech Republic, value by company (CZKm), 2008?09 110
Table 87: Toothbrushes, Czech Republic, distribution channels by value (%), 2008?09 111
Table 88: Toothbrushes, Czech Republic, value by distribution channel (CZKm), 2008?09 111
Table 89: Toothbrushes, Czech Republic, expenditure per capita (CZK), 2004?09 113
Table 90: Toothbrushes, Czech Republic, forecast expenditure per capita (CZK), 2009?14 113
Table 91: Toothbrushes, Czech Republic, expenditure per capita ($), 2004?09 114
Table 92: Toothbrushes, Czech Republic, forecast expenditure per capita ($), 2009?14 114
Table 93: Toothbrushes, Czech Republic, consumption per capita (units), 2004?09 115
Table 94: Toothbrushes, Czech Republic, forecast consumption per capita (units), 2009?14 115
Table 95: Toothpaste, Czech Republic, value by segment (CZKm), 2004?09 116
Table 96: Toothpaste, Czech Republic, value forecast by segment (CZKm), 2009?14 117
Table 97: Toothpaste, Czech Republic, value by segment ($m), 2004?09 119
Table 98: Toothpaste, Czech Republic, value forecast by segment ($m), 2009?14 120
Table 99: Toothpaste, Czech Republic, volume by segment (units, million), 2004?09 122
Table 100: Toothpaste, Czech Republic, volume forecast by segment (units, million), 2009?14 123
Table 101: Toothpaste, Czech Republic, brand share by value (%), 2008?09 125
Table 102: Toothpaste, Czech Republic, value by brand (CZKm), 2008?09 126
Table 103: Toothpaste, Czech Republic, company share by value (%), 2008?09 128
Table 104: Toothpaste, Czech Republic, value by company (CZKm), 2008?09 128
Table 105: Toothpaste, Czech Republic, distribution channels by value (%), 2008?09 129
Table 106: Toothpaste, Czech Republic, value by distribution channel (CZKm), 2008?09 129
Table 107: Toothpaste, Czech Republic, expenditure per capita (CZK), 2004?09 131
Table 108: Toothpaste, Czech Republic, forecast expenditure per capita (CZK), 2009?14 131
Table 109: Toothpaste, Czech Republic, expenditure per capita ($), 2004?09 132
Table 110: Toothpaste, Czech Republic, forecast expenditure per capita ($), 2009?14 132
Table 111: Toothpaste, Czech Republic, consumption per capita (units), 2004?09 133
Table 112: Toothpaste, Czech Republic, forecast consumption per capita (units), 2009?14 133
Table 113: Global oral hygiene market value, 2009 134
Table 114: Global oral hygiene market split (value terms ($m), 2009), top five countries 137
Table 115: Global oral hygiene market volume, 2009 138
Table 116: Global oral hygiene market split (volume terms, 2009), top five countries 141
Table 117: Leading players, top five countries 142
Table 118: Czech Republic oral hygiene new product launches reports, by company (top five companies), 2009 143
Table 119: Czech Republic oral hygiene new product launches SKUs, by company (top five companies), 2009 143
Table 120: Czech Republic oral hygiene new product launches (reports), by flavor and fragrances , 2009 144
Table 121: Czech Republic oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 144
Table 122: Czech Republic oral hygiene new product launches (reports), by package tags or claims , 2009 145
Table 123: Czech Republic oral hygiene new product launches - recent five launches (2009) 145
Table 124: Czech Republic population, by age group, 2004?09 (millions) 146
Table 125: Czech Republic population forecast, by age group, 2009?14 (millions) 147
Table 126: Czech Republic population, by gender, 2004?09 (millions) 147
Table 127: Czech Republic population forecast, by gender, 2009?14 (millions) 148
Table 128: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 148
Table 129: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 148
Table 130: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 149
Table 131: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 149
Table 132: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 149
Table 133: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 150
Table 134: Czech Republic consumer price index, 2004?09 (2000=100) 150
Table 135: Czech Republic consumer price index, 2009?14 (2000=100) 150

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Oral Hygiene in the Czech Republic to 2014

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