Oral Hygiene in Denmark to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Danish Krone), 2004?09 24
Value analysis (Danish Krone), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 4 Leading Company Profiles 46
GlaxoSmithKline Plc 46
Colgate-Palmolive Company 49
Chapter 5 Category Analysis: Dental Floss 51
Value analysis (Danish Krone), 2004?09 51
Value analysis (Danish Krone), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 6 Category Analysis: Denture Care 67
Value analysis (Danish Krone), 2004?09 67
Value analysis (Danish Krone), 2009?14 68
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 70
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 7 Category Analysis: Mouthwash 83
Value analysis (Danish Krone), 2004?09 83
Value analysis (Danish Krone), 2009?14 84
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 91
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Category Analysis: Toothbrushes 100
Value analysis (Danish Krone), 2004?09 100
Value analysis (Danish Krone), 2009?14 101
Value analysis (US dollars), 2004?09 103
Value analysis (US dollars), 2009?14 103
Volume analysis, 2004?09 105
Volume analysis, 2009?14 106
Company and brand share analysis 108
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 9 Category Analysis: Toothpaste 117
Value analysis (Danish Krone), 2004?09 117
Value analysis (Danish Krone), 2009?14 118
Value analysis (US dollars), 2004?09 120
Value analysis (US dollars), 2009?14 120
Volume analysis, 2004?09 122
Volume analysis, 2009?14 123
Company and brand share analysis 125
Distribution analysis 129
Expenditure and consumption per capita 131
Chapter 10 Country Comparison 134
Value 134
Volume 138
Market share 142
Chapter 11 New Product Development 143
Product launches over time 143
Recent product launches 145
Chapter 12 Macroeconomic Profile 146
Macroeconomic Indicators 146
Chapter 13 Research Methodology 151
Methodology overview 151
Secondary research 152
Market modeling 153
Creating an initial data model 153
Revising the initial data model 153
Creating a final estimate 154
Creating demographic value splits 154
Primary research 154
Data finalization 155
Ongoing research 155
Chapter 14 Appendix 156
Future readings 156
How to contact experts in your industry 156
Disclaimer 156

LIST OF FIGURES
Figure 1: Oral hygiene, Denmark, value by category (DKKm), 2004?14 26
Figure 2: Oral hygiene, Denmark, category growth comparison, by value, 2004?14 29
Figure 3: Oral hygiene, Denmark, volume by category (units, million), 2004?14 32
Figure 4: Oral hygiene, Denmark, category growth comparison, by volume, 2004?14 32
Figure 5: Oral hygiene, Denmark, company share by value (%), 2008?09 37
Figure 6: Oral hygiene, Denmark, distribution channels by value (%), 2008?09 41
Figure 7: Dental floss, Denmark, value by segment (DKKm), 2004?14 53
Figure 8: Dental floss, Denmark, category growth comparison, by value, 2004?14 55
Figure 9: Dental floss, Denmark, volume by segment (units, million), 2004?14 58
Figure 10: Dental floss, Denmark, category growth comparison, by volume, 2004?14 58
Figure 11: Dental floss, Denmark, company share by value (%), 2008?09 60
Figure 12: Dental floss, Denmark, distribution channels by value (%), 2008?09 63
Figure 13: Denture care, Denmark, value by segment (DKKm), 2004?14 69
Figure 14: Denture care, Denmark, category growth comparison, by value, 2004?14 71
Figure 15: Denture care, Denmark, volume by segment (units, million), 2004?14 74
Figure 16: Denture care, Denmark, category growth comparison, by volume, 2004?14 74
Figure 17: Denture care, Denmark, company share by value (%), 2008?09 76
Figure 18: Denture care, Denmark, distribution channels by value (%), 2008?09 79
Figure 19: Mouthwash, Denmark, value by segment (DKKm), 2004?14 85
Figure 20: Mouthwash, Denmark, category growth comparison, by value, 2004?14 87
Figure 21: Mouthwash, Denmark, volume by segment (units, million), 2004?14 90
Figure 22: Mouthwash, Denmark, category growth comparison, by volume, 2004?14 90
Figure 23: Mouthwash, Denmark, company share by value (%), 2008?09 93
Figure 24: Mouthwash, Denmark, distribution channels by value (%), 2008?09 96
Figure 25: Toothbrushes, Denmark, value by segment (DKKm), 2004?14 102
Figure 26: Toothbrushes, Denmark, category growth comparison, by value, 2004?14 104
Figure 27: Toothbrushes, Denmark, volume by segment (units, million), 2004?14 107
Figure 28: Toothbrushes, Denmark, category growth comparison, by volume, 2004?14 107
Figure 29: Toothbrushes, Denmark, company share by value (%), 2008?09 110
Figure 30: Toothbrushes, Denmark, distribution channels by value (%), 2008?09 113
Figure 31: Toothpaste, Denmark, value by segment (DKKm), 2004?14 119
Figure 32: Toothpaste, Denmark, category growth comparison, by value, 2004?14 121
Figure 33: Toothpaste, Denmark, volume by segment (units, million), 2004?14 124
Figure 34: Toothpaste, Denmark, category growth comparison, by volume, 2004?14 124
Figure 35: Toothpaste, Denmark, company share by value (%), 2008?09 127
Figure 36: Toothpaste, Denmark, distribution channels by value (%), 2008?09 130
Figure 37: Global oral hygiene market split (value terms, 2009), top five countries 135
Figure 38: Global oral hygiene market value, 2004–09, top five countries 137
Figure 39: Global oral hygiene market split (volume terms, 2009), top five countries 139
Figure 40: Global oral hygiene market volume, 2004–09, top five countries 141
Figure 41: Annual data review process 152

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, Denmark, value by category (DKKm), 2004?09 24
Table 4: Oral hygiene, Denmark, value forecast by category (DKKm), 2009?14 25
Table 5: Oral hygiene, Denmark, value by category ($m), 2004?09 27
Table 6: Oral hygiene, Denmark, value forecast by category ($m), 2009?14 28
Table 7: Oral hygiene, Denmark, volume by category (units, million), 2004?09 30
Table 8: Oral hygiene, Denmark, volume forecast by category (units, million), 2009?14 31
Table 9: Oral hygiene, Denmark, brand share by value (%), 2008?09 33
Table 10: Oral hygiene, Denmark, value by brand (DKKm), 2008?09 35
Table 11: Oral hygiene, Denmark, company share by value (%), 2008?09 38
Table 12: Oral hygiene, Denmark, value by company (DKKm), 2008?09 39
Table 13: Oral hygiene, Denmark, distribution channels by value (%), 2008?09 40
Table 14: Oral hygiene, Denmark, value by distribution channel (DKKm), 2008?09 40
Table 15: Oral hygiene, Denmark, expenditure per capita (DKK), 2004?09 42
Table 16: Oral hygiene, Denmark, forecast expenditure per capita (DKK), 2009?14 43
Table 17: Oral hygiene, Denmark, expenditure per capita ($), 2004?09 43
Table 18: Oral hygiene, Denmark, forecast expenditure per capita ($), 2009?14 44
Table 19: Oral hygiene, Denmark, consumption per capita (units), 2004?09 44
Table 20: Oral hygiene, Denmark, forecast consumption per capita (units), 2009?14 45
Table 21: GlaxoSmithKline Plc key facts 46
Table 22: Colgate-Palmolive Company key facts 49
Table 23: Dental floss, Denmark, value by segment (DKKm), 2004?09 51
Table 24: Dental floss, Denmark, value forecast by segment (DKKm), 2009?14 52
Table 25: Dental floss, Denmark, value by segment ($m), 2004?09 54
Table 26: Dental floss, Denmark, value forecast by segment ($m), 2009?14 54
Table 27: Dental floss, Denmark, volume by segment (units, million), 2004?09 56
Table 28: Dental floss, Denmark, volume forecast by segment (units, million), 2009?14 57
Table 29: Dental floss, Denmark, brand share by value (%), 2008?09 59
Table 30: Dental floss, Denmark, value by brand (DKKm), 2008?09 59
Table 31: Dental floss, Denmark, company share by value (%), 2008?09 61
Table 32: Dental floss, Denmark, value by company (DKKm), 2008?09 61
Table 33: Dental floss, Denmark, distribution channels by value (%), 2008?09 62
Table 34: Dental floss, Denmark, value by distribution channel (DKKm), 2008?09 62
Table 35: Dental floss, Denmark, expenditure per capita (DKK), 2004?09 64
Table 36: Dental floss, Denmark, forecast expenditure per capita (DKK), 2009?14 64
Table 37: Dental floss, Denmark, expenditure per capita ($), 2004?09 65
Table 38: Dental floss, Denmark, forecast expenditure per capita ($), 2009?14 65
Table 39: Dental floss, Denmark, consumption per capita (units), 2004?09 66
Table 40: Dental floss, Denmark, forecast consumption per capita (units), 2009?14 66
Table 41: Denture care, Denmark, value by segment (DKKm), 2004?09 67
Table 42: Denture care, Denmark, value forecast by segment (DKKm), 2009?14 68
Table 43: Denture care, Denmark, value by segment ($m), 2004?09 70
Table 44: Denture care, Denmark, value forecast by segment ($m), 2009?14 70
Table 45: Denture care, Denmark, volume by segment (units, million), 2004?09 72
Table 46: Denture care, Denmark, volume forecast by segment (units, million), 2009?14 73
Table 47: Denture care, Denmark, brand share by value (%), 2008?09 75
Table 48: Denture care, Denmark, value by brand (DKKm), 2008?09 75
Table 49: Denture care, Denmark, company share by value (%), 2008?09 77
Table 50: Denture care, Denmark, value by company (DKKm), 2008?09 77
Table 51: Denture care, Denmark, distribution channels by value (%), 2008?09 78
Table 52: Denture care, Denmark, value by distribution channel (DKKm), 2008?09 78
Table 53: Denture care, Denmark, expenditure per capita (DKK), 2004?09 80
Table 54: Denture care, Denmark, forecast expenditure per capita (DKK), 2009?14 80
Table 55: Denture care, Denmark, expenditure per capita ($), 2004?09 81
Table 56: Denture care, Denmark, forecast expenditure per capita ($), 2009?14 81
Table 57: Denture care, Denmark, consumption per capita (units), 2004?09 82
Table 58: Denture care, Denmark, forecast consumption per capita (units), 2009?14 82
Table 59: Mouthwash, Denmark, value by segment (DKKm), 2004?09 83
Table 60: Mouthwash, Denmark, value forecast by segment (DKKm), 2009?14 84
Table 61: Mouthwash, Denmark, value by segment ($m), 2004?09 86
Table 62: Mouthwash, Denmark, value forecast by segment ($m), 2009?14 86
Table 63: Mouthwash, Denmark, volume by segment (units, million), 2004?09 88
Table 64: Mouthwash, Denmark, volume forecast by segment (units, million), 2009?14 89
Table 65: Mouthwash, Denmark, brand share by value (%), 2008?09 91
Table 66: Mouthwash, Denmark, value by brand (DKKm), 2008?09 92
Table 67: Mouthwash, Denmark, company share by value (%), 2008?09 94
Table 68: Mouthwash, Denmark, value by company (DKKm), 2008?09 94
Table 69: Mouthwash, Denmark, distribution channels by value (%), 2008?09 95
Table 70: Mouthwash, Denmark, value by distribution channel (DKKm), 2008?09 95
Table 71: Mouthwash, Denmark, expenditure per capita (DKK), 2004?09 97
Table 72: Mouthwash, Denmark, forecast expenditure per capita (DKK), 2009?14 97
Table 73: Mouthwash, Denmark, expenditure per capita ($), 2004?09 98
Table 74: Mouthwash, Denmark, forecast expenditure per capita ($), 2009?14 98
Table 75: Mouthwash, Denmark, consumption per capita (units), 2004?09 99
Table 76: Mouthwash, Denmark, forecast consumption per capita (units), 2009?14 99
Table 77: Toothbrushes, Denmark, value by segment (DKKm), 2004?09 100
Table 78: Toothbrushes, Denmark, value forecast by segment (DKKm), 2009?14 101
Table 79: Toothbrushes, Denmark, value by segment ($m), 2004?09 103
Table 80: Toothbrushes, Denmark, value forecast by segment ($m), 2009?14 103
Table 81: Toothbrushes, Denmark, volume by segment (units, million), 2004?09 105
Table 82: Toothbrushes, Denmark, volume forecast by segment (units, million), 2009?14 106
Table 83: Toothbrushes, Denmark, brand share by value (%), 2008?09 108
Table 84: Toothbrushes, Denmark, value by brand (DKKm), 2008?09 109
Table 85: Toothbrushes, Denmark, company share by value (%), 2008?09 111
Table 86: Toothbrushes, Denmark, value by company (DKKm), 2008?09 111
Table 87: Toothbrushes, Denmark, distribution channels by value (%), 2008?09 112
Table 88: Toothbrushes, Denmark, value by distribution channel (DKKm), 2008?09 112
Table 89: Toothbrushes, Denmark, expenditure per capita (DKK), 2004?09 114
Table 90: Toothbrushes, Denmark, forecast expenditure per capita (DKK), 2009?14 114
Table 91: Toothbrushes, Denmark, expenditure per capita ($), 2004?09 115
Table 92: Toothbrushes, Denmark, forecast expenditure per capita ($), 2009?14 115
Table 93: Toothbrushes, Denmark, consumption per capita (units), 2004?09 116
Table 94: Toothbrushes, Denmark, forecast consumption per capita (units), 2009?14 116
Table 95: Toothpaste, Denmark, value by segment (DKKm), 2004?09 117
Table 96: Toothpaste, Denmark, value forecast by segment (DKKm), 2009?14 118
Table 97: Toothpaste, Denmark, value by segment ($m), 2004?09 120
Table 98: Toothpaste, Denmark, value forecast by segment ($m), 2009?14 120
Table 99: Toothpaste, Denmark, volume by segment (units, million), 2004?09 122
Table 100: Toothpaste, Denmark, volume forecast by segment (units, million), 2009?14 123
Table 101: Toothpaste, Denmark, brand share by value (%), 2008?09 125
Table 102: Toothpaste, Denmark, value by brand (DKKm), 2008?09 126
Table 103: Toothpaste, Denmark, company share by value (%), 2008?09 128
Table 104: Toothpaste, Denmark, value by company (DKKm), 2008?09 128
Table 105: Toothpaste, Denmark, distribution channels by value (%), 2008?09 129
Table 106: Toothpaste, Denmark, value by distribution channel (DKKm), 2008?09 129
Table 107: Toothpaste, Denmark, expenditure per capita (DKK), 2004?09 131
Table 108: Toothpaste, Denmark, forecast expenditure per capita (DKK), 2009?14 131
Table 109: Toothpaste, Denmark, expenditure per capita ($), 2004?09 132
Table 110: Toothpaste, Denmark, forecast expenditure per capita ($), 2009?14 132
Table 111: Toothpaste, Denmark, consumption per capita (units), 2004?09 133
Table 112: Toothpaste, Denmark, forecast consumption per capita (units), 2009?14 133
Table 113: Global oral hygiene market value, 2009 134
Table 114: Global oral hygiene market split (value terms ($m), 2009), top five countries 137
Table 115: Global oral hygiene market volume, 2009 138
Table 116: Global oral hygiene market split (volume terms, 2009), top five countries 141
Table 117: Leading players, top five countries 142
Table 118: Denmark oral hygiene new product launches reports, by company 2009 143
Table 119: Denmark oral hygiene new product launches SKUs, by company 2009 143
Table 120: Denmark oral hygiene new product launches (reports), by flavor and fragrances 2009 144
Table 121: Denmark oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 144
Table 122: Denmark oral hygiene new product launches (reports), by package tags or claims 2009 145
Table 123: Denmark oral hygiene new product launches - recent launches (2009) 145
Table 124: Denmark population, by age group, 2004?09 (millions) 146
Table 125: Denmark population forecast, by age group, 2009?14 (millions) 147
Table 126: Denmark population, by gender, 2004?09 (millions) 147
Table 127: Denmark population forecast, by gender, 2009?14 (millions) 148
Table 128: Denmark nominal GDP, 2004?09 (DKKbn, nominal prices) 148
Table 129: Denmark nominal GDP forecast, 2009?14 (DKKbn, nominal prices) 148
Table 130: Denmark real GDP, 2004?09 (DKKbn, 2000 prices) 149
Table 131: Denmark real GDP forecast, 2009?14 (DKKbn, 2000 prices) 149
Table 132: Denmark real GDP, 2004?09 ($bn, 2000 prices) 149
Table 133: Denmark real GDP forecast, 2009?14 ($bn, 2000 prices) 150
Table 134: Denmark consumer price index, 2004?09 (2000=100) 150
Table 135: Denmark consumer price index, 2009?14 (2000=100) 150


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