TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
101 product SKUs launched in the Eastern Europe oral hygiene market 2
Toothpaste is the leading category in the Eastern Europe oral hygiene market 2
LG Household & Healthcare is the leading manufacturer of new oral hygiene products in Eastern Europe 2
Boxes was the dominant packing type among the new products launched in the Eastern Europe oral hygiene market 2
Majority of the products launched in the oral hygiene market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
ORAL HYGIENE MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 12
ORAL HYGIENE PRODUCT ANALYSIS 13
New product SKUs by country 13
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
DETAILED PRODUCT DESCRIPTIONS 19
APPENDIX 77
Further reading 77
Country Groupings 77
Datamonitor consulting 77
How to contact experts in your industry 77
LIST OF FIGURES
Figure 1: Oral Hygiene, Eastern Europe, market value by category ($m), 2004–09 11
Figure 2: Oral Hygiene, Eastern Europe, market value by category ($m), 2009–14 12
Figure 4: Oral Hygiene, Eastern Europe, new product SKUs by category (Top five countries), Q2 2010 13
Figure 5: Oral Hygiene, Eastern Europe, new product SKUs by category, Q2 2010 14
Figure 6: Oral Hygiene, Eastern Europe, new product SKUs by manufacturer, Q2 2010 15
Figure 7: Oral Hygiene, Eastern Europe, new product by package type, Q2 2010 17
Figure 8: Oral Hygiene, Eastern Europe, new product by package material, Q2 2010 18
LIST OF TABLES
Table 1: Oral Hygiene category definitions 4
Table 2: Oral Hygiene, Eastern Europe, market value by category ($m), 2004–09 11
Table 3: Oral Hygiene, Eastern Europe, market value by category ($m), 2009–14 12
Table 4: Oral Hygiene, Eastern Europe, new product SKUs by category (Top five countries), Q2 2010 13
Table 5: Oral Hygiene, Eastern Europe, new product SKUs by category, Q2 2010 14
Table 6: Oral Hygiene, Eastern Europe, product launch SKUs by manufacturer, Q2 2010 16
Table 7: Oral Hygiene, Eastern Europe, new product by package type, Q2 2010 17
Table 8: Oral Hygiene, Eastern Europe, new product by package material, Q2 2010 18
Table 9: Carrefour - Toothpaste - Programme Blancheur 19
Table 10: Astera Xtreme - Whitening Toothpaste - Arctic Fresh; Fructo; Fructo Micro-Granules; Power Micro-Granules; Power White; White Fresh 20
Table 11: Colgate 360 Degrees Actiflex - Toothbrush - Medium 21
Table 12: Vademecum Expert - Toothpaste - Fresh Mint Pro Complete 8 22
Table 13: Vademecum Expert - Xtra Fresh & White Toothpaste - Glacial Mint 23
Table 14: Perioe - Toothpaste - A-Alka Action; B-Breath Ball; Breath Cool; C-Combi Clinic; Cavity Care; Dental Cooling System; Total Care Whitening 24
Table 15: LG Clinx - Toothpaste 25
Table 16: LG Perioe Whitening Solution - Toothpaste - Double Action; Intensive 360 26
Table 17: LG Perioe Gum Care - Toothbrush - Black Pearl; Regular 27
Table 18: LG Perioe Gum Care - Toothbrush - Care Advance; Compact; Molar Clinic 28
Table 19: Vademecum - Toothpaste - Express White 10 29
Table 20: Colgate Sensitive Pro-Relief - Fluoride Toothpaste - Pro-Argin Formula 30
Table 21: Brilard - Detskaya Zubnaya Pasta s Igrushkoy - Krabryi Rytsar dlya Malchikov; Luchshie Druzya dlya Devochek i Malchikov; Milaya Printsessa dlya Devochek 31
Table 22: Albadent - Balzam Dlya Polosti Rta - Kompleksnyi Ukhod 32
Table 23: Aquafresh Interdental - Toothbrush - Medium 33
Table 24: Logodent Naturkosmetik - 2in1 Organic Peppermint Tooth Gel 34
Table 25: Colgate Sensitive Pro-Relief - Fluoride Toothpaste - Pro-Argin Formula 35
Table 26: WinX Club - Toothpaste - Fresh Tropic 36
Table 27: Aquafresh White & Shine - Toothpaste 37
Table 28: Medamint - Toothpaste - with Chamomile & Mint 38
Table 29: Strela - Zubnaya Pasta - Evkalipt + Myata; Mandarin + Myata; Perets + Myata; Travy + Myata 39
Table 30: Brilard - Sprey-Osvezhitel Polosti Rta - Antitabak; Dynya & Arbuz; Energetik; Klubnika; Laym & Myata; Ledyanaya Myata; Limon; Tropik 40
Table 31: Lesnaya - Zubnaya Pasta 41
Table 32: Novyi Zhemchug - Zubnaya Pasta - Propolis s Ftorom 42
Table 33: Aquafresh 3 - Fluoride Toothpaste - Mild and Minty 43
Table 34: R.O.C.S. - Zubnaya Pasta - Vkus Naslazhdeniya 44
Table 35: Rebicek - Children's Toothpaste - Fruit & Mint; Strawberry-Mint; Tuti-Fruti 45
Table 36: Vademecum - 2-in-1 Toothpaste + Mouthwash - Xtra Fresh 46
Table 37: Colgate My First Smiles - Zubnaya Shchetka 47
Table 38: Aquafresh Interdental - Toothbrush - Medium 48
Table 39: Aquafresh Herbal - Fluoride Toothpaste 49
Table 40: Colgate 360 AktiFleks - Zubnaya Shchetka - Myagkaya 50
Table 41: Colgate - Zubnaya Pasta - Dlya Chuvstvitelnykh Zubov 51
Table 42: 32 Bionorma - Opolaskivatel Dlya Polosti Rta - Dlitelnaya Svezhest Dykhaniya 52
Table 43: Astera Bio Active - Antimicrobial Protection Toothbrush - Medium 53
Table 44: Blend-a-Dent - Super-Haftcreme - Duo Kraft 54
Table 45: Colgate - Fluoride Toothpaste - Time Control 40+ 55
Table 46: Spokar - Flexi Interdental Brushes - 0.4mm; 0.5mm; 0.6mm 56
Table 47: Promise - Whitening Toothpaste - Extra Clove Oil 57
Table 48: Colgate Sensitive Pro-Relief - Fluoride Toothpaste - Pro-Argin Formula 58
Table 49: Urtekram - Children's Organic Toothpaste; Organic Toothpaste - Aloe Vera; Eucalyptus; Fennel; Tea Tree 59
Table 50: Astera Professional - Time Index Toothbrush - Medium 60
Table 51: Rebi-Dental - Toothpaste - Whitening 61
Table 52: Active Oral Care - Fluoride Mouthwash - Extra Strength Original 62
Table 53: Malavit - Herbal Toothpaste - Cedar-Juniper 63
Table 54: Vademecum - 2 in 1 Toothpaste + Mouthwash - Oxy White Fresh 64
Table 55: Colgate Max Fresh - Fluoride Toothpaste with Mouthwash Beads - Smooth Mint; Tingling Mint 65
Table 56: Colgate Plax - Mouthwash - Ice 66
Table 57: Aquafresh 3 - Flouride Toothpaste - Fresh Minty 67
Table 58: Mega Mint - Flouride Toothpaste - Allantoin; Herbal 68
Table 59: Splat Professional Complete - Mouthwash 69
Table 60: BioRepair - Toothpaste - Jutiguma Kontrole; Protezione Totale; Svaigu Elpu 70
Table 61: AslaMed - Pasta de Dinti - Argila Speciala 71
Table 62: Colgate - Calcium and Fluoride Toothpaste - Herbal Propolis with Vitamin E 72
Table 63: Colgate 360 Deep Clean & Colgate Total - Toothbrush & Toothpaste - Hard; Medium; Soft 73
Table 64: Sarakan - Nature's Toothpaste 74
Table 65: Colgate MaxWhite - Toothbrush - Hard; Medium; Soft 75
Table 66: Tesco - Toothpaste - Whitening 76
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